The Business Edge with Central Willamette

Ever wonder why some retail locations never seem to succeed? Dave Dirks dives into the factors that can make or break a brick-and-mortar business. Find out why cheap rent isn’t always a bargain and what you should look for in terms of access, parking, and customer flow.

What’s the secret to building better business relationships? In this episode, Dave Dirks reveals how content marketing - offering helpful, free resources - can help you connect with customers and stand out from the competition.

In this episode, Dave Dirks dives into the world of customer testimonials - what they are, why they matter, and how to use them to boost your business. Find out how to turn your loyal customers into your best promoters, and why their words are more persuasive than any price cut.

Thinking about hiring but not sure if it’s the right move? Central Willamette’s HR team joins us to break down the decision-making process, from workflow audits to financial planning. Learn how to avoid costly hiring mistakes, the difference between employees and contractors, and why culture matters more than ever in a small business. Don’t miss this essential guide for business owners at any stage.

Are you just selling to your key accounts, or are you truly invested in their success? Dave Dirks discusses the importance of understanding your clients’ industries, identifying their pain points, and building relationships that last. Learn how to stand out from the competition and become an indispensable partner.

In this inspiring episode of The Business Edge, we talk with Camille Mercier, the first woman CEO of Spirit Mountain Casino. She shares her journey to leadership, how tradition and innovation work hand-in-hand, and why community, culture, and customer experience are at the heart of everything they do. Don’t miss her insights on building strong teams and leading with intention.

In this episode, we’re talking about the simplest—and most overlooked—way to build lasting customer relationships: genuine gratitude. Learn why saying “thank you” and understanding your customers’ pain points isn’t just polite, it’s powerful. If you’re not connecting, you’re not converting.

In this episode of Business Edge with Central Willamette, we sit down with Andy Shelley, founder and CEO of CannXperts, to talk about the rapidly evolving cannabis industry. Andy shares how CannXperts helps businesses navigate complex regulations, scale operations, and stay compliant in a competitive market. It’s a candid look at entrepreneurship, innovation, and leadership in a unique and growing sector.

Are flyers still pulling their weight in modern marketing? In this episode, we break down the classic 8.5x11 sales flyer—its purpose, its pitfalls, and whether it's still worth your print budget. Tune in for a fast, honest take on paper marketing in a digital world.

In this bite sized episode, we break down why hiring a professional designer can save you time, boost your brand’s credibility, and actually help you make more money. If you’ve been DIY-ing your visuals, this is your sign to invest smartly in your business’s image. Quick, clear, and worth the listen!

 In this quick-hit debut episode (under 5 minutes!), our Chief Marketing Officer, Dave Dirks, shares why “less is more” when it comes to promotional signage. Whether you're updating in-store displays or designing your next marketing piece, these simple tips can make a big impact.