The Business Edge with Central Willamette
The Business Edge Podcast with Central Willamette is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.
Episodes
Are you just selling to your key accounts, or are you truly invested in their success? Dave Dirks discusses the importance of understanding your clients’ industries, identifying their pain points, and building relationships that last. Learn how to stand out from the competition and become an indispensable partner.
Join us as Dr. Kristine Medyanik, organizational psychologist and creator of the “Leading Across Generations” UnCourse, shares practical insights on bridging generational gaps at work and beyond. Discover why understanding generational perspectives matters, how to move past stereotypes, and what leaders can do to prepare for the future.
Special Giveaway:
Get a free copy of Dr. Medyanik’s eBook, Leading Across Generations, at cen...
In this episode, we welcome Ellen Yin, founder of Cubicle to CEO, as she shares her journey from corporate cubicle to entrepreneurial success. Ellen dives deep into the power of mindset, the realities of work-life balance, and the unique challenges faced by women entrepreneurs. Tune in for actionable insights, honest reflections, and empowering advice from one of today’s leading voices in business. Whether you’re an aspiring entrep...
In this episode of The Business Edge, David Dirks, Chief Marketing Officer at Central Willamette Credit Union, talk about all things website optimization. David shares smart, actionable tips that any small business can implement to turn a basic website into a powerful tool for growth. Whether you're building your customer base or nurturing a loyal community, learn how strategic tweaks can make a big difference in visibility, u...
In this inspiring episode of The Business Edge, we talk with Camille Mercier, the first woman CEO of Spirit Mountain Casino. She shares her journey to leadership, how tradition and innovation work hand-in-hand, and why community, culture, and customer experience are at the heart of everything they do. Don’t miss her insights on building strong teams and leading with intention.
In this episode, we’re talking about the simplest—and most overlooked—way to build lasting customer relationships: genuine gratitude. Learn why saying “thank you” and understanding your customers’ pain points isn’t just polite, it’s powerful. If you’re not connecting, you’re not converting.
In this episode of Business Edge with Central Willamette, we sit down with Andy Shelley, founder and CEO of CannXperts, to talk about the rapidly evolving cannabis industry. Andy shares how CannXperts helps businesses navigate complex regulations, scale operations, and stay compliant in a competitive market. It’s a candid look at entrepreneurship, innovation, and leadership in a unique and growing sector.
Are flyers still pulling their weight in modern marketing? In this episode, we break down the classic 8.5x11 sales flyer—its purpose, its pitfalls, and whether it's still worth your print budget. Tune in for a fast, honest take on paper marketing in a digital world.
In this bite sized episode, we break down why hiring a professional designer can save you time, boost your brand’s credibility, and actually help you make more money. If you’ve been DIY-ing your visuals, this is your sign to invest smartly in your business’s image. Quick, clear, and worth the listen!
In this quick-hit debut episode (under 5 minutes!), our Chief Marketing Officer, Dave Dirks, shares why “less is more” when it comes to promotional signage. Whether you're updating in-store displays or designing your next marketing piece, these simple tips can make a big impact.
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