1910 Fruitgum Company

The prototypical bubblegum group, the 1910 Fruitgum Company was the brainchild of Buddah Records house producers Jerry Kasenetz and Jeff Katz, also the masterminds behind such phenoms as the Ohio Express and the Music Explosion. The Kasenetz-Katz formula was a simple one: they enlisted anonymous studio musicians (in this case, vocalists Mark Gutkowski and Joey Levine -- also the singer in the Ohio Express -- along with guitarists Frank Jeckell, Pat Karwan, and Chuck Travis, horn player Larry Ripley, and drummers Rusty Oppenheimer and Floyd Marcus), and prolifically recorded li...