Master P

Throughout the late '90s, Master P created a hip-hop empire while flying just beneath the mainstream radar. As the CEO of No Limit Records, he led a camp of prolific artists who redefined rap through innovative production and lyrics derived directly from lived experiences in some of America's toughest streets. Master P wasn't just a label head but a rapper himself, actively creating music from his independent beginnings in the early '90s to mainstream success by the end of the decade. In the years following his 1997 hit "Make 'Em Say Uhh!," Master P dabbled in a wide variety ...