Born Rodney Hill, Atlanta rapper Rocko started in the music industry as a producer and ghostwriter in his cousin's studio around 1999, then afterward for small indie Triple A Records. Based on his success with label act Hitman Sammy Sam, he ventured out on his own, establishing Rocky Road Records in 2002. Under the imprint, he had a hand in developing artists like Young Dro and Dem Franchize Boyz before they graduated to the majors. In 2003, Rocko penned rhymes for himself and released his first mixtape, NWA (No Wack Artist). However, the attention-grabber was his second mixta...