Sigue Sigue Sputnik

Led by former Generation X member Tony James, the new wave group Sigue Sigue Sputnik raised selling out to an art form. The concept behind Sigue Sigue Sputnik was simple: the band adopted a postmodern, ironic style and sound, and marketed it to the hilt, saturating the media with slogans and interviews. James didn't even intend the band to be musical; he recruited Martin Degville, Neal X, Chris Cavanagh, and Ray Mayhew partially because they lacked extensive musical experience. After a publicity campaign designed to solicit a record contract, the band signed with EMI; they rel...