Covergirl's Slogan Is No Longer "Easy, Breezy, Beautiful"

Growing up there were two makeup slogans that we could never forget - "Maybe she's born with it, maybe it's Maybelline" and "Easy, Breezy, Beautiful, Covergirl". 

Now one of those is no more. 

Covergirl have released a new Logo and slogan and our makeup world has turned upside down. 

"Covergirl - I am what I make up"

The changes were released on social media with the Covergirl models (including Katy Perry) championing the new message. 

💋#IAmWhatIMakeUp💋and my new @Covergirl fam and I 💁🏼💁🏻💁🏽💁🏾💁🏿 can't wait to show you that EVERYONE can look 💅🏻in any style💄at any age❗

A post shared by KATY PERRY (@katyperry) on Oct 10, 2017 at 9:02am PDT

Hmmm.... 

We're not sold. 

One thing we do love is the diversity in the ad - not only through skin colour but age and occupation. 

#IAmWhatIMakeUp celebrates your power to create who you are and discover who you want to be. 💁We believe make up is a tool and a toy and we're here to play and slay all day, everyday. 💄We have lots more coming for you so stay tuned COVERGIRLS!

A post shared by COVERGIRL (@covergirl) on Oct 10, 2017 at 2:38pm PDT

In their official release, Covergirl explain the changes. 

"We believe make up is a tool and a toy and we're here to play and slay all day, everyday," the post reads.