Alice In Chains Continues "The One You Know" Story in "Never Fade" Video

Alice In Chains is continuing their story from their "The One You Know" music video, with their official "Never Fade" visual.

The cinematic "Never Fade" music video picks up right where the storyline in "The One You Know" left off with the same two characters as we learn more about who (or rather what) they really are. And the visual ends open ended, which means that the story is likely to continue in the band's next music video.

Alice In Chains' William DuVall explains of the Adam Mason directed visual, "The 'Never Fade' video is a continuation of the 'The One You Know.' The full story will gradually be revealed. For now, check out what we love to do best – play live, and tell a story with our music." 

"Never Fade" is the third single from the band's Rainier Fog album, preceded by "The One You Know" and "So Far Under." The song itself takes some inspiration from the deaths of Chris Cornell and the band's original vocalist, Layne Staley. Earlier this year, DuVall explained to Kerrang!, "I wrote the lyrics to the song 'Never Fade' right there in Studio X. I thought, 'I'm not leaving this room until I chase this song down.' I sang about the history, all the songs that had been written, all the arguments among bands and discussions about the future. I was thinking about my grandmother, who'd just died a few months earlier; thinking about Layne Staley, thinking about [Soundgarden's] Chris Cornell, who'd just passed a month before – just letting it wash over, and at the end, I walked out into the dawn and felt I'd had a significant spiritual experience. It couldn't have happened anywhere else."

Rainier Fog is Alice In Chains' sixth full-length studio album and first album in five years, following their 2013 LP The Devil Put Dinosaurs Here. The band recorded in their hometown of Seattle, which the album's title Rainier Fog pays tribute to. The band worked out of the city's Studio X where they tracked their 1995 self-titled release (but back then, the studio was called Bad Animals).

Alice In Chains also spent time working on the album at Los Angeles' Henson Recording Studios and at the Nashville studio of producer Nick Raskulinecz (Raskulinecz's third album with Alice In Chains). 

Watch Alice In Chains' "Never Fade" music video above.