Midland Mixes Business With Tequila
By Lauryn Snapp
March 11, 2020
Grammy-nominated country band, Midland are pulling another bottle off the wall, and this time the "Drinkin' Problem" singers are reaching for the tequila.
The trio revealed that they have partnered with a Mexican distillery to release a brand of small-batch tequila, called "INSOLIO." Currently, the popular pick-me-up potion is only available in Texas. However, it is expected to make its way to fans nationwide and will be available in blanco, reposado, and añejo [pr: an-YAY-ho].
"We got to work side by side, and really hand by hand with the three of us and then with our partners down in Mexico, in putting out what we feel is one of the best tequilas in the market," says Mark Wystrach "If you're gonna make something, make it good."
INSÓLITO, which translates to "rare," "uncommon," and "extraordinary," is distilled at 7,200 feet above sea level in the mountains of Jalisco within a town called Mazamitla.
Ready yourself to purchase this unique tequila with these three three tequila tips from the brand itself:
Three Uncommon Tequila Expressions
At 80 proof (40% ABV), INSÓLITO is a complex and smooth super-premium tequila.
· Blanco ($39.99) is distilled at lower temps at the highest altitude distillery in Mexico resulting in a unique, rich mouth feel. It's made from agave from the lowlands (20%) and highlands (80%). Nuanced floral aromas of the highland and lowland agave emerge after the tequila has mellowed in tanks for several months before bottling. This expression is smooth and balanced with a long finish
· Reposado ($44.99) is aged from between six and 10 months in new American Oak barrels at the highest altitude distillery in Mexico. The highland and lowland agave blend develops a unique complexity. This smooth and aromatic expression preserves characteristics from Blanco, such as cooked agave (sweet) and butter, while the aging produces almond and vanilla notes.
· Añejo ($54.99) is aged for 18-24 months in new lightly-charred new American White Oak barrels at the highest altitude distillery in Mexico. The uniqueness of the highland and lowland agave blend provides a great body and transforms this expression into a silky smooth and well-structured complex spirit.
For more information, and to purchase INSÓLITO online, please visit www.insolitotequila.com and follow the brand on Facebook, Instagram, and Twitter @INSÓLITO.
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Photo Credit: Getty Images.