Netflix Hires Bozoma Saint John As Chief Marketing Officer

Netflix has appointed Bozoma Saint John, a former senior exec at Uber, Apple and most recently Endeavor, as its new Chief Marketing Officer.

“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone," Netflix Chief Content Officer Ted Sarandos said in a statement. "As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers."