Joe Biden Campaigns Inside 'Animal Crossing'

September 2, 2020

Animal Crossing

The Joe Biden campaign is making a digital push for young voters - through Nintendo's smash hit Animal Crossing.

The campaign is offering 'Team Joe' yard signs that players can display on their in-game islands.

A campaign spokesman said they were finding "new creative and innovative ways to meet voters where they are", and promised "more digital swag" in the weeks to come.

Animal Crossing has been a huge hit during the pandemic, selling more than 22 million copies worldwide.

Photo: Getty Images

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