This Whiskey Brand Will Pay You $100,000 To Become A Hand Model
By Emily Lee
March 25, 2021
The search for the "$100,000 fist" is on.
On Tuesday (March 23), whiskey brand Fistful of Bourbon sent out a call on Twitter to find its "spokesfist"—aka a hand model—for their latest ad campaign. The person with the right hand for the job will earn $100,000 for their work.
"Think you have a special hand? An itchy trigger finger, a green thumb, a stinky pinky? Well, now it’s time to make them work together to earn you a cool $100,000! You ready? Head on over to that link to apply — must be 25+ to land this gig," the tweet reads.
On the brand's website, a posting for the 'spokesfist' position reads: "We are seeking to find the new (and first-ever) Spokesfist to represent our brand and appear in future campaigns in print, video, across social media and more. No horsing around—we’re totally serious, this is REAL—one lucky fist will appear in upcoming campaigns for the brand and sign a $100,000 contract."
As their tweet mentioned, all applicants must be 25 years or older to enter the competition. Applicants must also be authorized to work in the United States. Fistful of Bourbon is looking for applicants with the following requirements, as well: "one helluva fist, ability to clench on cue, a steady hand, creative and outgoing."
In order to apply, interested parties must fill out the application here, as well as send in audition photos and videos. "A simple photograph of your fist from the front, from the top and from both sides" will do, according to the site. Fistful of Bourbonwants to see a "more creative video starring your fist," as well. "Enthusiasm and creativity matter so don’t hold back," the ad concludes.
Will you be applying to be Fistful of Bourbon's first-ever "spokesfist?"
Photo: Getty