Beyoncé Features Blue Ivy, Twins Sir And Rumi In New Ivy Park Campaign

Beyoncé brought it some familiar names to launch her new kids clothing line: her own children.

On Wednesday (August 11), however, the singer dropped a new ad for her IVY PARK x adidas clothing line for kids. Bey is known for being private when it comes to her family, rarely showing her young children in photos, however she enlisted the help of 9-year-old Blue Ivy and 4-year-old twins Sir and Rumi to model in the campaign.

Grammy Award winner Blue joined her mom and younger siblings in the rodeo-themed video campaign, posted to the official IVY PARK Instagram page. Throughout the campaign, Bey matches with each of her children in different pieces for the line, per People. She and Blue, almost as tall as her mom, don matching purple athleisure, while the Lemonade singer wears matching blue outfits with her twins. At one point in the video, she can be seen holding Sir, who's wearing a blue cowboy hat.

"The rodeo isn't just for the grown ups," the clothing line captioned the new video. "Introducing IVY PARK Kids."

Beyoncé recently opened up to Harper's Bazaar for the magazine's Icon Issue cover story, including about why she wanted to add children's clothing to her fashion line.

"On our family vacations, we love to coordinate our outfits," she said. "My kids are usually on set with me for shoots, and we'd find ourselves putting them in extra-extra-smalls so we could match. So it is a natural progression for IVY PARK to introduce a selection of key silhouettes in children's sizing."

The new line launches online August 19.