LeBron James Teams Up For A New Flamin' Hot Chip Flavor

Nothing at Frito-Lay is safe from the "Flamin' Hot" moniker.

The brand has announced the new "Flamin' Hot Cheddar and Sour Cream Ruffles," which is in partnership with Los Angeles Laker LeBron James.

A statement from Frito-Lay said that spicy snacks have been on the rise over the last four years and “That’s why we continue to find new ways to innovate and bring new additions to the Flamin’ Hot portfolio, like the recent launch of Doritos Flamin’ Hot Cool Ranch.” 

This new version of Cheddar and Sour Cream Ruffles will join Cheetos, Doritos, Funyuns, Smartfood, and even Mtn Dew in the "Flamin' Hot" category.