Why UPS Trucks Are Brown

By Conway Crew

August 22, 2022

Ever wonder why UPS trucks are brown? It's a story that goes back more than a hundred years.

  • In 1916, UPS founder Charlie Soderstrom decided to paint company vehicles brown to model them after Pullman railroad cars - which were seen as the height of "style and elegance".
  • The brown trucks made their debut in 1919, and drivers would get brown uniforms a few years later.
  • In 1998, UPS actually trademarked its signature 'UPS Brown' color.
  • What are some other brands that are closely associated with a single color?
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