Why UPS Trucks Are Brown
By Conway Crew
August 22, 2022
Ever wonder why UPS trucks are brown? It's a story that goes back more than a hundred years.
- In 1916, UPS founder Charlie Soderstrom decided to paint company vehicles brown to model them after Pullman railroad cars - which were seen as the height of "style and elegance".
- The brown trucks made their debut in 1919, and drivers would get brown uniforms a few years later.
- In 1998, UPS actually trademarked its signature 'UPS Brown' color.
- What are some other brands that are closely associated with a single color?
WTF? Why did it take me so long to realize that UPS Trucks are Brown and not Black? (And yes I know this sounds stupid but I always am)
— Andrew (@Mini_Save_03) August 15, 2018