M&M's Introduces PURPLE Character (But No New Candy Color)

For The First Time In A Decade, A New M&M’s Character Is Making Its Debut And Joining The Iconic Candy Cast, The Purple M&M.

In a press release, the company said “There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self. Our new character reminds us to celebrate what makes us unique.”

Purple made her debut with a music single and video titled, “I’m Just Gonna Be Me.”

What is your favorite M&M flavor?

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