The Most Popular Halloween Candy In New Mexico
By Sherah Janay Ndjongo
October 26, 2023
With Halloween approaching, new retail data has unveiled the sweetest secrets of New Mexico's candy preferences in addition to those of the entire nation.
The National Retail Federation predicts an astounding $3.6 billion expenditure on Halloween candy in 2023, marking a remarkable 16% surge from the previous year.
When it comes to the reigning candy champions, CandyStore.com, an online bulk candy emporium, reveals that Reese's Cups stand triumphant as America's top choice, followed closely by M&M's and Hot Tamales.
In the Land of Enchantment, New Mexico, Hot Tamales claim the crown, with candy corn and Hershey's Mini Bars taking second and third place. The neighboring states, however, have their own candy quirks.
Colorado favors Starbursts, Ohio finds delight in Blow Pops and Sour Patch Kids charm the taste buds of Tennessee residents.
CandyStore's rankings are rooted in bulk candy sales, painting a vivid picture of the candy landscape. The overall Halloween expenditure is expected to soar to $12.2 billion this year, signifying a substantial 15% increase from the previous year.
With an estimated 172 million Americans partaking in Halloween festivities, a staggering 96% of them will embark on candy shopping.
As the majority of Halloween shopping occurs in the first two weeks of October, it's a gentle reminder to stock up a little early for the eagerly awaited trick-or-treaters.