Marketing your Private Practice with Kathy C

If you’re a private practice or dietitian business owner, therapist, or coach trying to get clients, your newsletter is one of the best marketing tools you have. But writing it can feel like a chore …especially when you don’t know what to say or how to make it enticing for people to read.

In this episode, you’ll learn how to make newsletter marketing for your private practice faster and easier. Kathy shares the 10-part newsletter te...

When your services are too complicated, clients get confused, and confused people don’t book. 

In this episode of the Marketing Your Private Practice podcast, I help holistic therapist Maggie Hunt with steps to simplify her services so more clients say yes to working with her. If you’re a dietitian, therapist, or service provider who’s struggled to explain what you do or felt stuck trying to list every service on your website, this ...

If marketing your private practice is something that always gets pushed to the bottom of your list, this episode will help you figure out why.

Kathy C is sharing the five hidden barriers that keep private practice and service-based business owners stuck in inconsistent marketing. These are the common patterns she sees every day with clients who are working hard but still not seeing results. And once you know what’s really going on, ...

Are your blog posts actually helping you get found online and attract new clients to your practice?

In this episode of Marketing Your Private Practice, Kathy Colaiacovo shares the 10 essential elements every blog post needs to work as part of your marketing system. Most practice owners spend time writing helpful content but unknowingly miss key components that could help their blog do more than sit quietly on a website.

You'll l...

Writing marketing content for your private practice or dietitian business doesn’t have to feel like a chore, especially when you realize your best ideas are already in your client sessions. 

In this episode, Kathy shows you how to use real conversations with clients to fuel blog articles, newsletters, and social media content that is effective and brings in more clients.

If you’ve ever stared at a blank screen wondering what to write...

If the marketing plan for your private practice or dietitian business that people keep saying works for them, but you're still not getting clients, the issue might not be how much you're doing - it's what kind of plan and system you have for doing your marketing that matters! 

And that matters for folks who need to do just the required bare minimum or are ready to scale up with a full-blown marketing campaign. 

The ans...

Are you seeing fewer client inquiries, missed appointments, or a quieter calendar this summer? Before you accept that it’s just the “summer slump,” and slow down yourself… this episode invites you to take a closer look at what’s really happening in your private practice and 3 simple steps to help with the slowdown when it is real. 

In this episode, Kathy breaks down the truth behind the seasonal slowdown that therapists, dietitians,...

Is your marketing content actually doing its job of bringing in clients to your private practice?  Ideal clients you want to work with?

In this episode, Kathy breaks down 3 essential elements that every piece of marketing content needs to include if you want it to connect with ideal clients and show up in search results.

If you’re writing blogs, updating your website, posting on social, or emailing your list and not seeing results, t...

Is your website actually pushing clients away?

Nicole Holovach was wondering the same thing when she booked a free marketing review with me.

Nicole is a dietitian in private practice who reached out for a second opinion on why she wasn’t booking as many consults and clients as she expected — even with a polished website and Google Ads running.

She thought it might be the site design.
It wasn’t.

She was told the problem was her nich...

Sometimes the best way to understand what’s not working in when marketing your private practice is to see how others have fixed it.

In this episode of Marketing Your Private Practice, Kathy shares the before and after of three real-life messaging makeovers from a dietitian, a therapist and a coach  - all service providers - who refined what they say and how they say it. These examples -  from vague intros to clear, confident elevato...

If you've ever found yourself rambling through an intro, freezing on a consult call, or second-guessing what to say to people about “What you do,” … you're not alone. 

Most service providers and private practice owners were never taught how to talk about their business in a way that connects with the audience and gets a yes.

In this episode, I’m sharing the 4 Core Marketing Messages that every business owner needs to have r...

Struggling to explain what you do … without rambling or watching eyes glaze over? Or worse! The dreaded questions back - "What is IT that you do????"

If that happens to you, stop and listen to this episode! 

In this episode of the Marketing Your Private Practice podcast, I’m breaking down one of the most common problems I see with private practice owners and service providers: unclear messaging. 

If you’ve ever over-explaine...

You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That’s the hidden trap many service providers fall into - and it’s exactly what we unpack in this special video edition of the podcast.

Kathy C sits down with Mary Beaton to conduct a live marketing review of Mary’s website and Google Business Profile. Mary runs a successful payroll service busine...

One of the biggest lies private practice owners tell themselves is, "I’m too busy to do marketing."

The hard truth?
When we actually track where the time goes, most of us are losing one to two hours a day on things we do not even realize are pulling us off track.

Most practice owners think they need more hours in the day to fix their marketing struggles, but the real issue is how invisible distractions are stealing the ...

Feeling drained by marketing that isn’t bringing in clients to your private practice? Marketing a private practice can feel exhausting, especially when it takes up hours of your week but isn’t filling your calendar. 

If you’ve tried posting, webinars, email lists, or freebies and it still feels like nothing is working, this episode offers a clearer path forward.

You'll hear about 5 specific reasons why marketing often feels like...

If you are doing  Random Acts of Marketing... then hit play right now! 

Especially if you feel like you're constantly spinning your wheels trying to grow your practice. You're not alone, and you're definitely not stuck. 

In this episode of Marketing Your Private Practice, I’m sharing the  7-step path I’ve used to help hundreds of dietitians, therapists, and other private practice owners move from struggling to thriving...

Attracting better-fit clients to your private practice doesn’t require more content or more consult calls. It starts with learning how to confidently say no when someone isn’t a good fit to work with you. 

In this episode, Kathy expands on episode 144 when she shared why 4 words in an email had her immediately tell someone no and how you can ensure that you attract more dream clients to your practice. Whether you're a dietitian...

If you’ve ever felt like you’re not working with your "dream clients" and instead you have too many “drain clients” filling your calendar - this episode is a must-listen, especially for dietitians and therapists in private practice.

Kathy shares a real-life story that makes it crystal clear why sometimes a Hard No is the only option, and without ever talking to the potential client too. 

In this case, it took just four word...

Marketing a book and marketing a private practice are very similar in many ways! 

In this episode, Kathy Colaiacovo sits down with her client, Janice Dada, a registered dietitian and author of Intuitive Eating for Diabetes. They have been working together for the past year to create a marketing strategy to launch Janice’s book when it gets published on April 1st, 2025. 

Kathy and Janice talked about some of the marketing strategies t...