Marketing your Private Practice with Kathy C
Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media. Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day. I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems. ----- In each episode, you’ll get practical, step-by-step guidance to: • Book more consults and clients • Spend less time on marketing and get better results • Clarify your message so it connects and converts • Streamline your marketing with a consistent content plan • Build a sustainable practice and have time for your life outside of work ----- This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works. Stop spinning your wheels and start marketing in a way that finally gets results. Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you. Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice.
Episodes
Private practice owners who are tracking their consult call data have a goldmine of marketing information sitting right in that spreadsheet. But not many know how to track this data or what to do with the numbers when you have them.
This episode walks you through exactly what data from your consult and discovery calls can tell you about your marketing and what to change, stop, or keep doing based on what you find.
Listen in to learn...
Private practice owners who rely on what they think is happening instead of real data to guide their marketing are often spending time on activities that are not helping to grow their private practice.
If you are not bringing in as many clients as you feel you should be - then ask yourself, are you actually listening to real data or what you think is real?
The data you need exists, but it is scattered across your booking system, yo...
Private practice owners who rely on their EHR or booking software to track where clients come from are missing the marketing data that actually helps them grow, and is probably costing you clients.
This episode explains why those systems were never built for that job and walks you through what to track instead.
You'll learn:
- Why the system you are already using to track clients - especially if it is your EHR - is leaving out ...
If your private practice marketing feels like a lot of work for very little return, you are not alone - and you are not doing it wrong. You are probably just doing too much of it in the wrong places.
In this episode, you will find out why the most common marketing advice out there may actually be working against you - and what three simple shifts can change everything for your practice without adding more hours to your week.
If you a...
Marketing for private practice owners works best when your message is clear - but most practice owners don't realize their message is the problem. If you're a dietitian, therapist, or coach who is showing up consistently but still not booking enough clients, this episode explains why - and walks you through exactly how to fix it.
You'll learn:
- Why one specific marketing message is the make-or-break factor for wheth...
If someone lands on your private practice website today and is ready to book a consult or even an appointment… can they do it in under 30 seconds without thinking?
If the answer is no, or you’re not sure, then you’ll want to check out this episode because there could be a very simple reason why and better yet, simple steps to fix it.
This is something I see all the time with dietitians, therapists, and service-based business owners. ...
Many private practice owners, whether you’re a dietitian, therapist, or service-based provider, feel like they’re doing everything right with their marketing but still struggle to get more clients and build a steady client load.
You may have a clear niche and know who your ideal client is, yet your practice still feels inconsistent or harder to grow than it should. Often, the issue is not your strategy, it’s that your marketing is ...
Do you Know How Clients Find Your Private Practice Before They Book a Discovery Call?
Most people don’t realize that you have access to data that can help you focus your marketing to bring in more clients. You just need to know where to look!
Most private practice owners think they know where their clients come from. Someone emails you, books directly in your calendar, or calls your phone, so it’s easy to assume that must be how th...
Most private practice owners don’t struggle with marketing because they lack ideas. They struggle because their marketing becomes random. When client work gets busy, marketing gets pushed aside.
When things slow down, it turns into last-minute posting and second-guessing. Over time, this stop-and-start cycle makes it harder to stay visible, get more clients, and feel confident in what you’re doing.
In this episode, Kathy wraps up th...
Most private practice owners don’t struggle with marketing because they lack ideas. They struggle because their marketing falls apart when client work gets busy, then turns into random posting when things slow down.
If you are a dietitian, therapist, or service provider trying to get more clients without spending hours and hours a day on social media, this episode shares the exact step that fixes that pattern.
In this episode, Kath...
Many dietitians and therapists skip newsletters because they feel time-consuming or hard to keep up with, which often leads to a quiet email list and fewer chances to stay connected with future clients.
In this episode of Marketing Your Private Practice with Kathy C, Kathy walks you through Week 3 of the Marketing Your Practice in 1 Hour a Week series.
This lesson focuses on how to turn content you already created into an email news...
Many private practice owners spend hours posting on social media and still feel frustrated when it does not lead to consults or clients. The missing piece is often the simplest one.
In this episode, you’ll learn about the 15-minute marketing activity that can change everything for a dietitian, therapist, or any service provider who wants to get more clients without spending more time online. An activity that helps bring in more cl...
Many private practice owners think they are saving time by auto-posting the same caption on every platform, but this habit is one of the main reasons your content is not helping you get more clients.
Dietitians, therapists, and other service providers often work hard to create great content, only to post it in a way that has no chance of getting clicks or consults.
When a post is formatted for speed instead of being formatted to wo...
If you are ready to save time and make your marketing more effective - maybe even do the marketing for your private practice in just ONE hour a week... then this episode is one to listen to and take notes!
Especially if you're spending too much time on marketing and not seeing the client bookings you want.
Lesson 3 of the Marketing Your Practice in 1 Hour a Week series is all about following that MVP - Minimum Viable Plan for m...
Ready for a candid conversation about the real work behind creating some of the most respected and top-ranked online trainings for clinicians and dietitians? If you’ve ever thought about creating a course or training, this episode will give you a real look at what makes one last.
I’m joined by my longtime client, Marci Evans, a Registered Dietitian and Food and Body Image Healer® who owns her own practice but has also built some of...
If marketing your private practice feels like it eats up hours of your week, you are not alone. Many dietitians, therapists, and other service providers spend too much time creating posts and marketing content that never seem to bring in new clients.
Marketing does not have to take over your life to be effective. It just needs a clear system that keeps you consistent.
This episode is part two of the Marketing Your Practice in 1 Hour...
Does marketing your private practice feel like a part-time job on top of your full-time job? You spend hours creating posts and chasing likes, yet clients still are not booking. More marketing is not the answer. What you need is a simple plan that helps you stay consistent and effective without taking over your week.
In this episode of Marketing Your Private Practice, you’ll learn how to shift your marketing away from random social ...
Most private practice owners spend hours posting on social media, only to see little to no return. What often gets overlooked is one of the most effective ways to book more clients – referral marketing.
In this episode, Kathy breaks down why referral marketing works so well and the 7 elements of a referral marketing system that help grow your private practice with more clients.
The best part? Referral marketing works so well that t...
Private practice owners often struggle with email marketing and newsletters that get ignored and fail to bring in new clients.
If your emails aren’t generating the consults and bookings you expected, this episode will help you get more ROI from every newsletter you send.
Kathy breaks down what’s missing in many newsletter strategies and shares 5 simple, proven email marketing strategies to boost engagement with your subscribers.Enga...
If you’re sending newsletters for your dietitian business or private practice with a “click here to read more” link… stop.
That one small habit might be breaking the connection with your email list and costing you consults and clients.
In this episode, Kathy C calls out the biggest newsletter mistake private practice owners make - and what to do instead to grow your practice.
Whether you’re a dietitian, therapist, or other service...
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