Marketing your Private Practice with Kathy C

Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible. 

But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations. 

Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit to boost registrations?

Joyce is a nutrition counseling coach who is hosting her second...

Marketing can be a royal pain in the you-know-what. And Blogs? I know a lot of you simply do not blog and do not want to. You’re in the “Don’t even think about a blog with me!” group. 

But what if I told you that if you could take the time to put just ONE type of blog post on your website, even if you put it on a webpage rather than a blog post, it could do more to boost your marketing than you realize? And yes, it works even for no...

What do you do when your services have two types of ideal clients? 

Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business. 

She wanted to know, “How do I focus my marketing to offer the workshops to both individuals and organizations?” Her confusion comes fro...

Getting testimonials from clients is great. It makes you feel good that you made a difference and an impact on your clients. But many practitioners and service providers overlook actually using those testimonials - the most powerful type of marketing content there is - in their marketing.  

This happens because their business plans lack a system for collecting and using testimonials in marketing - critical content that builds trust ...

If you’re tired of marketing strategies that don't seem to bring in a steady stream of new clients … then let’s try something new. Something that is sitting right in front of you, but that is not always obvious in the many ways to use it in your marketing.

Client Testimonials. 

These are a treasure trove of marketing gold many practice and business owners overlook in two ways: 

1. How valuable this is as marketing content 
2. All th...

Many private practice and service-based businesses struggle with the common problem of not enough people booking consults, leading to an unpredictable flow of new clients. 

It's a frustrating situation, but if you can ensure that you have a system for booking those consults that is fast and easy and gets people in your calendar to talk with you, that problem can disappear! 

In this episode of the podcast, we continue on with ste...

Many private practices and service-based businesses struggle with a common issue: not enough folks booking those all-important consults and discovery calls. 

These calls are often the first step to bringing in new clients, but if the booking process is a hassle and clunky for those prospects, you could be missing out on paying clients! 

Too often, I see booking processes that are literally blocking people from getting on yo...

Websites are an essential tool for private practice owners and service-based businesses, but many cannot get past the fear and tech challenges in getting their website up and running. 

In this episode, Kathy C talks with long-time friend and mentor Tawnya Sutherland about the many mistakes people make when starting a website and how the best path is simplicity. And how getting a website up can be done a lot easier than most realize....

There are 3 very common problems Private Practice and Business owners face when marketing their businesses. 

1. Spending too much time on marketing.
2. Not knowing where to focus when it comes to the content topic and publishing it online 
3. The content creation itself. What do you even use as marketing content??? 

These roadblocks can stall the growth of your business and hold you back from getting clients - heck, it can hold you bac...

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Leah Carey, a Sex and Intimacy coach and host of the Good Girls Talk About Sex podcast

Leah booked a marketing review to discuss her lead magnet which is a quiz. She wanted to be sure it was set up as effectively as possible. 

To help Leah improve and optimize the lead magnet funnel and get more signups, we  focused on 3 main areas:

• Quiz desi...

Promise me … you will not create one more piece of marketing content with AI until you’ve listened to this episode.  

 So many practice and business owners are turning to AI to streamline their marketing efforts, aiming to save time and increase efficiency. 

What most don’t realize is that this solution is creating a new problem: the loss of uniqueness in your marketing and worse, the loss of YOU! The expert people want to hire....

Are you struggling to attract enough clients and generate leads through your website? You're not alone in this - many practice and business owners feel the same. 

Yet what Kathy C often finds is that these businesses are overlooking what 3 particular website pages can do to help them get more leads and clients - the two things you need to grow your practice or business.  

They are actually powerhouse pages when it come...

Is your quest for a perfect website holding you back?

One of the biggest pitfalls I see practice and business owners do that holds them back from getting clients is waiting for that perfect website or sales page before they make it live! 

The next biggest pitfall is folks thinking that because they get most clients from referrals, they don’t need to worry about their website. Also a pitfall!  

Because eve...

Are you struggling to convert website visitors into clients?  You could be missing the ONE element 95% of folks I do website reviews for are missing too!

Something that means potential leads and clients are slipping through the cracks, which results in missed opportunities and lost revenue for your practice or business.
 
I will say, if this is you, you're not alone. Many private practice and service-based bu...

One of the common challenges practice and business owners face with marketing is emails and newsletters that simply are not bringing in results.

This is why so many feel they are a waste of time.

But, there are elements that can help you get more from your newsletters - more opens, more people reading, more clicks and yes, even more replies and people taking action … then you feel they are worth your time. Then ...

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Ola Williams, a business coach and host of a personal development podcast as well as owner of Cornish’s Variety, a convenience store in the small town of Trenton in Nova Scotia, Canada. 
Ola was looking for a marketing review to clarify her messaging, audience, and content for her podcast and coaching practice. 
Kathy focused in on way...

Struggling to keep up with the marketing and content creation for your practice or business?

Tune in as we dive into part 3 of creating your Consistent Content Plan. This time, we are focusing on how you can streamline how many images and videos you need to create to be consistent and effective with your marketing.    

It’s all about maximum impact with minimal effort, especially when it comes to creating the images for your marketin...

Practice and business owners often find themselves spending too much time on marketing, but there is a way around this when you have a consistent content plan in place.

This type of plan is one that gives you a very specific list of what new content you need, how much, and when and where you will post it online. 

In this episode, Kathy C walks you through the 5 steps to create your own consistent content plan and uses specific e...

Too many business owners fall into the trap of creating more and more marketing content than they need. This is how they end up spending more time on marketing than they do working with clients or bringing in revenue! 

Not only is it wasting time, but you also end up with marketing that is more random than strategic, and that is why it’s not bringing in new leads or clients. 

In this podcast, Kathy C shares a plan to help you ov...