The Profit Lab Podcast

The Profit Lab Podcast

The Profit Lab Podcast is for service-based business owners ready to scale with clarity, confidence, and real profit. Hosted by Marie Torossian, CPA, CFO, and Grant Cardone Certified 10X Business Coach, each episode blends CFO-level financial strategy with practical growth execution using Marie’s signature VALUEATION-MT® Method—a proven framework designed to increase business value, strengthen profit margins, and build a company that runs with systems (not stress). If you’re building a $750K+ business (or on your way there) and want a business that funds your life—not consumes it—you’re in the right place.

Episodes

March 4, 2026 21 mins
You can’t scale your business alone! In Episode 8 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, reveals how to hire the right people, delegate effectively, and build a team that truly amplifies your impact. You’ll learn:
  • When it’s time to make your first hire (and how to know you’re ready)
  • The typical hiring roadmap for service-based businesses—who to bring on first and why
  • The Delegation Fr...
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Are you relying on just one service or client type to drive your business? In Episode 7 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to diversify your income and create new profit streams—no matter what kind of service business you run. You’ll learn:
  • Why having multiple revenue streams is essential for stability, scalability, and flexibility
  • Practical options for service busin...
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Are you undercharging for your services? In Episode 6 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, reveals how to price with confidence and position yourself as the premium choice—so you stop leaving money on the table. You’ll learn:
  • The 3 biggest pricing mistakes business owners make (and how to avoid them)
  • How to use value-based pricing instead of charging by the hour or following competi...
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If your business can’t run without you, you don’t have a business—you have a job. In Episode 5 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to build systems that give you freedom, consistency, and real growth. You’ll learn:
  • The “System Test” every owner should use to see if their business is truly scalable
  • The 7 core systems every business needs (from client acquisition to tea...
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Description (SEO-friendly, plain language, built for watch time) Are you still doing everything yourself—even as your business grows? In Episode 4 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to break out of the “solopreneur trap” and finally lead like a real CEO. You’ll learn:
  • Why staying the bottleneck kills your growth (and your freedom)
  • The $10/$100/$1000 framework for dec...
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Are you flying blind in your business? In Episode 3 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, reveals why most business owners avoid their numbers—and how to finally get clear on what’s holding you back from more profit. You’ll learn:
  • The 5 numbers every business owner must know (revenue, expenses, profit margin, cash flow, and cash runway)
  • How to run a quick “Business Health Assessment”...
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If you want a business that grows on purpose—not by accident—this episode is for you! In Episode 2 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, breaks down the first pillar of the VALUEATION-MT® Method: Vision & Value Clarity. You’ll learn:
  • Why most business owners feel stuck (and how to get clear on what you actually want)
  • The 3 big questions every entrepreneur must answer to build a b...
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Your business should fund your life — not consume it. If you’re a service-based business owner doing $750K+ and you’re working too hard for too little profit, you’re in the right place.

Welcome to The Profit Lab Podcast. I’m Marie Torossian, CPA and business coach, and in Episode 1 I’m sharing what this show is all about and what you can expect over the next 50 weeks.

We’re walking through my proprietary VALUEATION-MT® Method — a 1...

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In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Brigitte Bojkowszky, Ph.D. Founder of BridgetBrands . The latter shared her entrepreneurial journey with three key takeaways from his personal experiences. 

Listen/Watch to discover the three keys to success from Brigitte Bojkowszky. 

If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit fr...

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In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Dave Austin, Owner of National Cost Recovery Services. The latter shared his entrepreneurial journey with three key takeaways from his personal experiences. 

Listen/Watch to discover the three keys to success from Dave Austin 

If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from this ...

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In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Jason Beck,  “Longest Continuous Retail Operator of Cannabis in the United States”. The latter shared his entrepreneurial journey with three key takeaways from his personal experiences. Listen/Watch to discover the three keys to success from Jason Beck. If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business ...

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In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Jure Koscak, PhD in Physical Education, High Performance Mental Coach. The latter shared his entrepreneurial journey with three key takeaways from his personal experiences. 

Listen/Watch to discover the three keys to success from Jure Koscak. 

If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can b...

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November 17, 2022 34 mins

In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Carlos Pulido, Founder of Arkonas. The latter shared her entrepreneurial journey with three key takeaways from her personal experiences. 

Listen/Watch to discover the three keys to success from Carlos Pulido. 

If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from this knowledge!  

Face...

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In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Wendy Parsley, Founder of Quint. The latter shared her entrepreneurial journey with three key takeaways from her personal experiences. 

Listen/Watch to discover the three keys to success from Wendy Parsley. 

If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from this knowledge!  

Facebo...

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In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Erik Malka, Serial Entrepreneur, Brand Builder, Investor & Published Author. The latter shared her entrepreneurial journey with three key takeaways from her personal experiences. 

Listen/Watch to discover the three keys to success from Leah Marone. 

If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners...

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In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Leah Marone, Psychotherapist & Mental Health Consultant. The latter shared her entrepreneurial journey with three key takeaways from her personal experiences. 

Listen/Watch to discover the three keys to success from Leah Marone. 

If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from th...

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In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Sandra Dee Robinson, Founder of HorsePowered Consulting. The latter shared her entrepreneurial journey with three key takeaways from her personal experiences. 

Listen/Watch to discover the three keys to success from Sandra Dee Robinson. 

If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit...

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At the Profit Lab, we believe that your greatest asset is You!  

Our mission is to help YOU, the entrepreneur, grow and scale your business with top-notch sales, marketing, operation & financial strategies.  

Our vision is to transform one million firms to their 10X levels. The Profit Lab provides business coaching and mentoring, training & workshops, and management consulting services. 

The Profit Lab Podcast expands our mission t...

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In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Angelic Marnier, Founder of Corporate Countdown. The latter shared her entrepreneurial journey with three key takeaways from his personal experiences. 

Listen/Watch to discover the three keys to success from Angelic Marnier. 

If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from this k...

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In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Pat Depirro, CEO of Birdiebox. The latter shared his entrepreneurial journey with three key takeaways from his personal experiences. 

Listen/Watch to discover the three keys to success from Pat DePirro. 

If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from this knowledge!  

Facebook @...

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