The Profit Lab Podcast

The Profit Lab Podcast

The Profit Lab Podcast is for service-based business owners ready to scale with clarity, confidence, and real profit. Hosted by Marie Torossian, CPA, CFO, and Grant Cardone Certified 10X Business Coach, each episode blends CFO-level financial strategy with practical growth execution using Marie’s signature VALUEATION-MT® Method—a proven framework designed to increase business value, strengthen profit margins, and build a company that runs with systems (not stress). If you’re building a $750K+ business (or on your way there) and want a business that funds your life—not consumes it—you’re in the right place.

Episodes

August 19, 2026 22 mins

Business growth rarely comes from one big push. It comes from consistently doing the right things long enough to see results.

In Episode 20 of The Profit Lab, Marie Torossian, CPA and Certified 10X Business Coach, breaks down why business owners often start strong but struggle to maintain momentum—and why being busy isn't the same as making progress.

In this episode, you'll learn:

  • Why starting is easy but consistency is ...
Listen
Watch
Mark as Played

You've identified a problem in your business... but are you solving the right one?

Too often, business owners jump straight into solutions without taking the time to understand what's really holding their business back. More leads, more employees, more marketing, or more revenue aren't always the answer. Sometimes the real opportunity lies somewhere else.

In Episode 19 of The Profit Lab, Marie Torossian, CPA and Certified 10X Busin...

Listen
Watch
Mark as Played

You've read the books, listened to the podcasts, attended the conferences, and invested in learning how to grow your business. So why do so many great ideas never get implemented?

In Episode 18 of The Profit Lab, Marie Torossian, CPA and Certified 10X Business Coach, explores what she calls The Implementation Gap—the space between knowing what needs to be done and consistently follow...

Listen
Watch
Mark as Played

At a certain point in business, the questions change. It’s no longer just “How do I make more?” It becomes: “What do I want all of this to lead to?”

In this episode, we continue Pillar 12 of the VALUEATION-MT® Methodology and talk about legacy, impact, and identity—how to build a business that creates value while also building a life with purpose beyond the business.

In this episode, you’ll...

Listen
Watch
Mark as Played
If your business can’t run without you, it’s not transferable—and it’s not giving you real freedom. In Episode 16 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down what it actually means to make a service business transferable—whether you ever plan to sell or not.

In this episode, you’ll learn:

  • What “transferable” really means (and why it incre...
Listen
Watch
Mark as Played
You didn’t build a business just to stay on the treadmill forever. In Episode 15 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down Pillar 12—Wealth, Exit & Legacy—and shows you how to build a freedom plan that creates profit now, personal wealth later, and real options for the future.   In this episode, you’ll learn:  
  • Read more
Listen
Watch
Mark as Played
Motivation is unreliable. Discipline is what scales. In Episode 14 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down the routines, rituals, and non-negotiables that help service business owners stay focused, protect their time, and grow without chaos.  

In this episode, you’ll learn:

  1. What motivation-based leadership looks like—and why it creates inconsistency
  2. The 3 core CEO ...
Listen
Watch
Mark as Played

If your calendar feels packed but your profit isn’t growing, this episode will hit home. Marie Torossian, CPA and 10X Business Coach, breaks down why time mastery isn’t a productivity issue—it’s a profit issue. You’ll learn the CEO time shift (technician → manager → CEO), how to audit your week using the $10/$100/$1,000 work framework, and how to design a CEO schedule that protects sales, strategy, and...

Listen
Watch
Mark as Played
You can have the best strategy in the world—but if your mindset isn’t right, you’ll hit a ceiling. In Episode 12 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down the 10X mindset and how to grow aggressively without burning out. In this episode, you’ll learn:
  • What the 10X mindset really means (and what people get wrong about it)
  • The 4 pillars: think bigger, take massi...
Listen
Watch
Mark as Played
You’ve built a profitable, scalable business—now what? In Episode 11 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down what “next level growth” really looks like when you’re ready to expand your impact, increase your influence, and build a legacy that lasts beyond you. In this episode, you’ll learn:
  • The difference between impact, influence, and legacy...
Listen
Watch
Mark as Played
You’ve built the foundation—now it’s time to optimize. In Episode 10 of The Profit Lab Podcast, Marie Torossian (CPA and certified 10X Business Coach) breaks down how to fine-tune your business for profitable, sustainable growth without burning out your team or breaking your systems. In this episode, you’ll learn:
  • What optimization really means (working smarter, not harder)
  • The Profit Optimization ...
Listen
Watch
Mark as Played
Strategy is worthless without execution. In Episode 9 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, breaks down how to implement what you’ve learned, integrate it into your business, and make it stick—so you stop starting and actually finish. In this episode, you’ll learn:
  • Why most strategies fail (it’s not the strategy—it’s the lack of a plan, accountabil...
Listen
Watch
Mark as Played
You can’t scale your business alone! In Episode 8 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, reveals how to hire the right people, delegate effectively, and build a team that truly amplifies your impact. You’ll learn:
  • When it’s time to make your first hire (and how to know you’re ready)
  • The typical hiring roadmap for service-based businesses—who to bring on f...
Listen
Watch
Mark as Played
Are you relying on just one service or client type to drive your business? In Episode 7 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to diversify your income and create new profit streams—no matter what kind of service business you run. You’ll learn:
  • Why having multiple revenue streams is essential for stability, scalability, and flexibility
  • Practical options for s...
Listen
Watch
Mark as Played
Are you undercharging for your services? In Episode 6 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, reveals how to price with confidence and position yourself as the premium choice—so you stop leaving money on the table. You’ll learn:
  • The 3 biggest pricing mistakes business owners make (and how to avoid them)
  • How to use value-based pricing instead of charging by the hour or follo...
Listen
Watch
Mark as Played
If your business can’t run without you, you don’t have a business—you have a job. In Episode 5 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to build systems that give you freedom, consistency, and real growth. You’ll learn:
  • The “System Test” every owner should use to see if their business is truly scalable
  • The 7 core systems every business n...
Listen
Watch
Mark as Played
Description (SEO-friendly, plain language, built for watch time) Are you still doing everything yourself—even as your business grows? In Episode 4 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to break out of the “solopreneur trap” and finally lead like a real CEO. You’ll learn:
  • Why staying the bottleneck kills your growth (and your freedom)
  • The $10/$100...
Listen
Watch
Mark as Played
Are you flying blind in your business? In Episode 3 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, reveals why most business owners avoid their numbers—and how to finally get clear on what’s holding you back from more profit. You’ll learn:
  • The 5 numbers every business owner must know (revenue, expenses, profit margin, cash flow, and cash runway)
  • How to run a quick “Bus...
Listen
Watch
Mark as Played
If you want a business that grows on purpose—not by accident—this episode is for you! In Episode 2 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, breaks down the first pillar of the VALUEATION-MT® Method: Vision & Value Clarity. You’ll learn:
  • Why most business owners feel stuck (and how to get clear on what you actually want)
  • The 3 big questions every entrepreneur must a...
Listen
Watch
Mark as Played

Your business should fund your life — not consume it. If you’re a service-based business owner doing $750K+ and you’re working too hard for too little profit, you’re in the right place.

Welcome to The Profit Lab Podcast. I’m Marie Torossian, CPA and business coach, and in Episode 1 I’m sharing what this show is all about and what you can expect over the next 50 weeks.

We’re walking through ...

Listen
Watch
Mark as Played

Popular Podcasts

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Betrayal Weekly

    Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

    Love Trapped

    Former Bachelor Clayton Echard’s casual one-night fling turned into a paternity nightmare. When the news broke about the scandal, no one believed Clayton at first. He was a reality TV star, and an unpopular one at that. Clayton found himself trying to prove the truth, while trapped in a web of lies, manipulation, and threats. He would soon discover he was not the only one. At its core, this is a story about who you believe and why. It’s an epic battle that would take a group of strangers, citizen sleuths from across the world, to crack the case and finally hold someone accountable. New episodes of Love Trapped are released every Thursday, starting February 26th, 2026. If you would like to reach out to the Love Trapped team, email us at lovetrappedpod@gmail.com and follow along on Instagram @glasspodcasts.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.

  • Help
  • Privacy Policy
  • Terms of Use
  • AdChoicesAd Choices