DigiMarCon Podcast

 | Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that goes into it?Join Ryan Brock, Chief Solutions Officer at DemandJump, for a first-ever...

 | In-person events have always been valuable marketing opportunities, but their success was hard to measure and they occurred infrequently. Now, with the rise of digitization, organizations can extend audience engagement before, during, and after events, creating more measurable experiences. Digital marketers are playing a larger role in capturing in-person audience insights, gaining a clearer understanding of attendee interests. ...

 | How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow target audience, and limited budget. And learn to pinpoint high intention moments i...

 | Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
 
 Key Takeaways:
 Understand Why Personal Stories ...

 | Companies often use simple metrics to understand how their product is doing including word-of-mouth metrics like the Net Promoter Score. These simple metrics are attractive because they are easy to collect and promise a clear way to track a team’s success in the market over time. Unfortunately products & services these days are often complex & multi-faceted and so when a customer says how satisfied they are or how likely...

 | I help people transform their businesses by creating powerful brands that create connection with humans, not just data points, as we set into motion both brand and marketing strategies that are built with purpose, for good and for the long term. Audiences will learn how 1.) How to Position Your Brand In A Heart-Centered Way that Stands Out, 2.) How to Use Data to Connect your brand with the right customer, and How to come to lif...

 | Presentation Description (150 words max): 
 E-commerce Trends 2023 is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learni...

 | Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel. 
 
 The reality is that these emails don’t get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive. 
 
 What if you could re-think how B2B email marketing is done? 
 
 How about taking a content marketing approach to your B2B e...

 | Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel. 
 
 The reality is that these emails don’t get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive. 
 
 What if you could re-think how B2B email marketing is done? 
 
 How about taking a content marketing approach to your B2B e...

 | The world of content creation has changed in the last 6 months. In this engaging and hands-on session the Founder of SegmentX.ai will show you how to create 50+ blog posts, ebooks, landing pages, and more in ONE WEEK. You will learn how to tailor the results to your company and fit your brand voice. 
 
 Key Takeaways: 
 - How to build an automated content engine 
 - How to make the ChatGPT results relevant 
 ...

 | Join us on an exciting journey to explore the world of hybrid events and witness their game-changing potential for your digital marketing strategy. Prepare to be inspired by compelling stories and practical insights that reveal the incredible benefits of seamlessly blending live and digital experiences. Discover practical strategies and valuable tips to take your marketing efforts to the next level and outshine your competition....