AEC Marketeer

AEC Marketeer

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

Episodes

Episode 127: SERC Conference Recap with Keelin and AEC Marketing Memes

May 22, 2025 • 46 mins
Myself and the fantastic mind behind the AEC Marketing Memes page, "Mimi", talk about the sessions we went to at SERC and some of our key take-aways. We also touched on the conference as a whole and the details that stuck out the most to us as attendees.
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Episode 126: Leveraging the 'In-House Agency' Model for Efficient Growth with Shane Kane

May 20, 2025 • 17 mins
In this episode as part of the SERC conference series, Shane and I talked about management strategies to help your team's operations and maximize efficiency which included systems to eliminate tedious and time-intensive tasks like reformatting resumes and project sheets. About Shane: Shane Kane Director | Turner & Townsend Over the course of his marketing career, including work at an independent marketing agency and professional s...
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Episode 125: Fresh Ideas from Unrelated Industries with Lillian Parker

May 18, 2025 • 39 mins
In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy. About Lillian: Lillian Parker External Communications Manager | Little Diversified Architectural Consulting Lillian is a curious and enthusiastic communications strategist, relationship builder, and storyteller. Professionally, Lillian serves as Exte...
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Episode 124: Applying Business Development Wisdom in the Client Acquisition Process with Bill Long

May 14, 2025 • 26 mins
In this episode, industry veteran Bill Long, PE, LEED AP, and SMPS Fellow, shares his extensive insights on the strategic role of business development (BD) and marketing in AEC. He discusses how technical professionals and marketers can effectively collaborate throughout the client acquisition process, emphasizing the importance of connecting, meeting, and following up with clients to build relationships and establish trust. Bill L...
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Episode 123: Whole-Brain® Thinking and Gracewriting with Carol Doscher and Kyla Stewart

May 7, 2025 • 36 mins
In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results. Carol Doscher is the Founder, President, and CE...
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Episode 122: Building Your Firm's Social Media with Duncan Robertson

April 30, 2025 • 34 mins
In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm. Duncan Robertson, CPSM Director of BD and Marketing | Tamarack Grove Engineering Duncan is a BD and marketing professional who has dedicated his young career to the A/E/C...
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Episode 121: SERC Series - How to Own Your Pursuit Schedule with Briana Carter

April 23, 2025 • 22 mins
Ever felt like proposals take over your life? In this episode, we talk about Briana's SERC session on owning your pursuit schedule, balancing work and personal life, and learning how to stay in control even when everything feels chaotic. About Briana: Briana Carter, CPSM | Associate and Marketing Strategist | Page Briana is a seasoned Marketing Manager at Page. She has been in the industry since 2017 and has experience working in t...
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Episode 120: Success, Simplified with Sarah Kinard

April 9, 2025 • 45 mins
In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadershi...
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Episode 119: Client Experience (CX) with Tim Asimos

March 12, 2025 • 48 mins
In this episode, Tim Asimos and I talk all about client experience (CX) and its importance for standing out in the AEC industry. We look at the connection between CX and brand, discussing how marketing professionals are uniquely positioned to serve as brand ambassadors and take ownership of the overall brand experience. About Tim Asimos, CPSM Head of Growth @ Client Savvy Tim Asimos is a catalyst for disruption in A/E/C marketing, ...
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Episode 118: Managerial Economics with Keelin Cox

February 7, 2025 • 14 mins
In this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole.
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Episode 117: The Year Ahead

January 8, 2025 • 15 mins
In this episode, I give a little peep into what I've been up to the last few months and what I've got in store for everyone this New Year! Links: Project Nomination Form: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw_uHmJA2K92AJM0L2Sw/viewform?usp=header General Survey: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw_uHmJA2K92AJM0L2Sw/viewform?usp=header
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Episode 116: Making the Case for Showcasing Your Employees with Ida Cheinman

December 4, 2024 • 29 mins
This episode goes into why your company should feature employees and leverage thought leadership as an important component of both marketing and culture. One common piece of pushback that we are looking to answer/mitigate is - if we feature our employees, they'll just get recruited away! Listen in to hear how we address that and other pushback we often hear. About Ida Cheinman, Substance151 Principal and Creative Director: Ida is ...
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Episode 115: Survey Methodology with Keelin Cox

November 7, 2024 • 10 mins
This episode is a very quick recap of the relevant pieces I got from my Survey Methodology course.
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Episode 114: The Rise of UDOT's Social Media Presence with Aimee Colton

October 23, 2024 • 23 mins
In this episode Aimee Colton and I talk about the Utah Department of Transportation's instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss! About Aimee: As the social media manager for UDOT, Aimee has grown their social media accounts by tens of thousands of followers. Most notably, she launched and grew the ...
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Episode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan Sullivan

September 18, 2024 • 31 mins
In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketin...
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Episode 112: Getting Schtuff Done with Katherine Robinette

August 21, 2024 • 37 mins
In this episode, I'm joined by Katherine Robinette to discuss the challenges of initiating change within organizations, emphasizing the importance of clearly defining goals before embarking on any project. We talk about the process to follow for change management and common scenarios where individuals may feel hesitant to start due to uncertainty or anticipated resistance. We stress the significance of clear communication throughou...
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Episode 111: How Small Firms Can Brand-Build to Compete With Established Firms with Chemene Phillips

August 8, 2024 • 29 mins
In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong. Chemene Phillips, President: In 2002,...
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Episode 110: Listening: A Boop!

July 24, 2024 • 10 mins
This mini episode is quick rundown on listening and how to be a good listener. Hope you enjoy!
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Episode 109: Attracting and Retaining Talent with Bryce Batts

May 30, 2024 • 19 mins
In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices. Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach and Speaker. She met her husband in college, and th...
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Episode 108: How to be a Leader of Leaders with Marci Thompson

May 15, 2024 • 32 mins
In this episode, I'm joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Join us for a great conversation of what it truly means to be a great leader and bring your own brilliance. Marci D. Thompson, DES| Interim Chief Executive Officer/ CSO, SMPS Interim Chief Executive ...
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