AEC Marketeer
This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.
Episodes
December 17, 2025 • 34 mins
This is the first of a mini-series Courtney Miller and I are doing to keep things a little more light and fun this Holiday season where we apply lessons from the show to AEC marketing. Enjoy!
Mark as Played
December 10, 2025 • 12 mins
In this episode, I share key takeaways from a recent leadership course, including career anchors and personality assessments, and how they can shape your approach to work and leadership. Plus, I’m kicking off a fun mini series with my friend Courtney Miller, where we’ll chat about the marketing reality show On Brand and explore how its lessons apply to the AEC industry.
Mark as Played
November 19, 2025 • 41 mins
In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving.
We explore:
The difference between prompt engineering and context engineering and how to master both.
Practical applications of AI in the AEC ind...
Mark as Played
November 5, 2025 • 42 mins
Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping AEC companies maximize ROI and stay competitive in the digital age. From the surprising findings of the 2025 Construction SEO Report to the game-changing role of AI in search, this conversation is a must-listen for anyone in the indust...
Mark as Played
October 22, 2025 • 38 mins
Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth.
Mark as Played
October 8, 2025 • 41 mins
Are you ready to upgrade your marketing efforts in professional services with a podcast? Maybe you're on the fence?
In either case, John Tyreman, founder of Red Cedar Marketing and co-host of the Breaking BizDev podcast, has got you covered!
In this episode, John shares strategies for using podcasts to build trust, expand networks, and create endless marketing content. From his early days launching shows during the pre-COVID era to...
Mark as Played
September 17, 2025 • 26 mins
Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now.
In this episode, we’re tackling that challenge head-on and sharing one game-changing approach: creating clear paths for upward mobility within your firm. We’ll chat about smart ways to find talent where they already are and how investing in their g...
Mark as Played
August 13, 2025 • 36 mins
From pre-tradeshow planning to post-event debriefs, Tracy Jenkins shares her proven process and go-to checklist for success. Tune in as we explore best practices, actionable tips, and a step-by-step approach to make your next tradeshow a winning experience!
About Tracy Jenkins, MBA, CPSM:
Tracy is a dedicated business development professional providing strategic marketing services for the 3QC team. She specializes in research, orga...
Mark as Played
July 2, 2025 • 44 mins
In this episode, Mindy and I discuss how a healthy culture affects a company's bottom line and the impact cultural strategy can have on your firm and community. She provides historical context for current cultural challenges and examples of the best ways we can move forward.
About Mindy Gulati:
Mindy is a seasoned strategist and advisor whose career spans law, leadership, and organizational transformation. Rooted in a strong founda...
Mark as Played
June 26, 2025 • 43 mins
This is a recording of the closing conversations at SERC where the creator of the AEC Marketing Memes instagram page and I sit down to talk about the page, how content is created, and their philosophy behind the page.
AEC Marketing Memes: https://www.instagram.com/aecmarketingmemes/?hl=en
Video of Surreal Cereal Ad: https://www.youtube.com/watch?v=PDJ7eG9ZYRE
Mark as Played
May 22, 2025 • 46 mins
Myself and the fantastic mind behind the AEC Marketing Memes page, "Mimi", talk about the sessions we went to at SERC and some of our key take-aways. We also touched on the conference as a whole and the details that stuck out the most to us as attendees.
Mark as Played
May 20, 2025 • 17 mins
In this episode as part of the SERC conference series, Shane and I talked about management strategies to help your team's operations and maximize efficiency which included systems to eliminate tedious and time-intensive tasks like reformatting resumes and project sheets.
About Shane:
Shane Kane
Director | Turner & Townsend
Over the course of his marketing career, including work at an independent marketing agency and professional s...
Mark as Played
May 18, 2025 • 39 mins
In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy.
About Lillian:
Lillian Parker
External Communications Manager | Little Diversified Architectural Consulting
Lillian is a curious and enthusiastic communications strategist, relationship builder, and storyteller. Professionally, Lillian serves as Exte...
Mark as Played
In this episode, industry veteran Bill Long, PE, LEED AP, and SMPS Fellow, shares his extensive insights on the strategic role of business development (BD) and marketing in AEC. He discusses how technical professionals and marketers can effectively collaborate throughout the client acquisition process, emphasizing the importance of connecting, meeting, and following up with clients to build relationships and establish trust.
Bill L...
Mark as Played
In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results.
Carol Doscher is the Founder, President, and CE...
Mark as Played
April 30, 2025 • 34 mins
In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm.
Duncan Robertson, CPSM
Director of BD and Marketing | Tamarack Grove Engineering
Duncan is a BD and marketing professional who has dedicated his young career to the A/E/C...
Mark as Played
April 23, 2025 • 22 mins
Ever felt like proposals take over your life? In this episode, we talk about Briana's SERC session on owning your pursuit schedule, balancing work and personal life, and learning how to stay in control even when everything feels chaotic.
About Briana:
Briana Carter, CPSM | Associate and Marketing Strategist | Page
Briana is a seasoned Marketing Manager at Page. She has been in the industry since 2017 and has experience working in t...
Mark as Played
April 9, 2025 • 45 mins
In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadershi...
Mark as Played
March 12, 2025 • 48 mins
In this episode, Tim Asimos and I talk all about client experience (CX) and its importance for standing out in the AEC industry. We look at the connection between CX and brand, discussing how marketing professionals are uniquely positioned to serve as brand ambassadors and take ownership of the overall brand experience.
About Tim Asimos, CPSM
Head of Growth @ Client Savvy
Tim Asimos is a catalyst for disruption in A/E/C marketing, ...
Mark as Played
February 7, 2025 • 14 mins
In this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole.
Mark as Played
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