ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
Episodes
Are you holding back on making an offer because you don't have it up on your website or on a designed landing page?
If so, this episode is for you. We are in the middle of a little series all about simplicity in your business, and in this episode, I’m sharing a super simple sales strategy with you. This is how you can make $150k from an ugly Google Doc.
Topics We Cover in This Episode:
- The ...
Are you overcomplicating your sales copy?
Many of us do this! So in this episode, I’m sharing a very simple copy recipe that you can use today. This particular copy recipe is one of the most simple recipes you'll find, and it can be used for many of your copywriting needs.
Topics We Cover in This Episode:
- What this simple and effective copywriting recipe is
- Real-life examples of this formul...
Are you procrastinating financial tasks in your business?
You’re not alone! In this episode of ill communication, I sat down with my Money Coach, April Stroink, to talk about some stress-free financial management tips from the Profit First system.
Topics We Cover in This Episode:
- Why the Profit First system is the perfect system for small businesses and entrepreneurs
- How the Profit First syst...
Ever feel overwhelmed by all of the advice for your business out there?
There is so much advice being given online. From content to templates to tutorials to blueprints, and roadmaps- it goes on and on! It’s impossible to follow what everyone is saying.
In this episode of ill communication, I'm sharing how to decide which advice you should take about entrepreneurship and copywriting, and which ...
It’s Blah Blah Blah Day! Yes, you heard that right!
It's a day to tune in to the voices telling us to do something. Maybe it was your spouse telling you to take out the garbage, or your financial coach telling you to incorporate your business.
In this episode of ill communication, I’m sharing how you can use this day to complete all of those small business copywriting projects you have been put...
In this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email. In that episode, I shared the essential components of a storytelling email: the hook, story, segue, and so-what.
Now, I’m diving deeper into what a segue is and how to write one for your storytelling emails.
Topics covered in this episode include:
- What a seg...
Let’s dive into something that trips up a lot of people when they sit down to write an email -how to weave in a personal story. I know a lot of business owners want to write emails like this… but they think it’s super hard or complicated.
But guess what? It’s not!
So in this episode of ill communication, I’m sharing The Anatomy of a Great Storytelling Email. And trust me, it's one you'll wa...
It’s no secret that I love the Beastie Boys. They actually inspired the name of this podcast! Their autobiography is where my love of the Beastie Boys collided with my love of the written word.
The Beastie Boys Book is a masterclass in writing and storytelling. In this episode of ill communication, I’m sharing three important things that the Beastie Boys can teach us about great copywriting.
Topics ...
I am very, very close to hitting an important milestone in my business - crossing the million-dollar mark in lifetime revenue.
It’s a pretty huge deal for me, so in this episode of ill communication, I want to share 7 unconventional success strategies for entrepreneurs who are ready to hit that million-dollar mark too.
Topics covered in this episode include:
- The power of seeing women in business s...
Ready to stop procrastinating in writing your weekly newsletter? I have you covered!
In this episode of ill communication, I’m sharing a brilliant writing prompt with you that can be used in your weekly newsletter, blog post, social content, or to inspire a podcast episode. This episode is short, sweet, and actionable so grab your notebook or a fresh Google Doc and get ready to start writing!
Topics...
If you’ve been in online business for even just a minute… you know you need a way to attract ideal buyers or leads to your business. And while you may have followers who double-tap your content, that doesn’t make them qualified leads.
That’s where lead magnets and email marketing come in. In this episode of ill communication, I'm sharing seven steps to choosing the right lead magnet to attract buyers...
Let’s state the obvious: no matter how big or small your business is, you need an email list.
Your email list is a critical asset in your business because it is your list and your data. You own it, and these are your relationships. I know that the idea of having an email list can be overwhelming, So in this episode of ill communication, I want to demystify and simplify the three essential sequences you n...
Wondering if copy coaching is right for you?
Live copy coaching is just a part of what we do inside the Joy of Copy Club and my members have said that they love it. In this episode of ill communication, I wanted to share with you a little insider peek into what kinds of topics or questions people can bring to these open coaching calls or Q&A sessions.
Topics covered in this episode include:
- Wha...
Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that.
Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of ill communication, I’m sharing some tips to help you ...
It’s time to remove the jargon from your marketing and copywriting!
Why?
When you use industry jargon and buzzwords in your messaging, you risk alienating your audience and making them feel stupid or left out. So in this episode of ill communication, I want to share a couple of really quick and easy strategies to help you eliminate jargon from your copy and messaging.
Topics covered in this epi...
In this episode of ill communication, I’m sharing a candid look at being a copywriter and entrepreneur in 2023 and 2024. 2023 was definitely harder than I expected, but I have a lot of things I’m excited about in the new year that I can’t wait to tell you about.
So grab your favorite drink, have a seat, put your feet up, and get cozy.
I’m getting a little personal today.
Topics covered in this epi...
In this episode of ill communication, I’m talking about a critical piece of infrastructure all small businesses need in 2024.
I’m referring to your email marketing and email newsletters.
I’m sharing everything you need to know about email marketing this year including some email best practices, what’s working, and what’s not working. Plus, I need to alert you to some big changes with email marketing a...
As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time.
Of course, I’m talking about PAS - problem, agitation, solution.
It's a classic, proven formula, but it can be a little problematic. So in this episode of ill commu...
If you’ve ever wanted to figure out the secret to increasing the engagement on your emails or posts, it comes down to this one, super important thing.
The hook.
In this episode of ill communication, I’m sharing 10 scroll-stopping hooks to get more engagement on your emails and posts.
Topics covered in this episode include:
- How you can lead with something awesome and juicy that your audienc...
Happy New Year, sweet friend!
Because it's the New Year, it's the perfect time to celebrate and be grateful for the wonderful things that happened over the past year. It's also a time to reflect on and grieve some of the heartbreaks we might have had in 2023, and it's a good time to think about the coming year.
That's why in this episode of ill communication, I'm shari...
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