Marketing with Burlington Press

Picture this. Your nonprofit is halfway through a major fundraising drive, and donations are coming in steadily but slowly. Then, you put a large printed fundraising thermometer in the lobby and at the next community event. Donors can see the progress every time they walk by, and something clicks. Suddenly, contributions start coming in faster because people can literally watch the total rise toward the goal.

While digital fundrais...

Running for office means more than putting your name on the ballot. Voters need to know who you are, what you believe in, and why they should trust you. That all comes down to how you present your campaign.

Your campaign brand is more than a logo or a slogan. It’s the overall impression you leave with voters. It’s how you sound, how you look, and how consistent your message is across everything you share. If any of that feels off o...

Running for office in a down-ballot race can be a challenge. These positions, such as school board, city council, or township committee, often receive little media attention and are easy for voters to overlook. With limited funds and even more limited visibility, candidates need smart strategies to get noticed.

Print marketing can be one of the most effective tools in your campaign toolkit. It builds trust, reinforces your message,...

When your nonprofit organization or community event needs to stand out, custom apparel can be a powerful tool. Whether you’re planning a fundraiser, rally, 5K, volunteer event, or gala, the right clothing helps promote your cause, unify your team, and spread awareness in a memorable way. But not all custom apparel is created equal. Some items work better for specific audiences, climates, or event types. This guide will walk you thr...

First impressions matter, especially when you’re trying to build lasting relationships with customers, donors, or employees. While emails and digital content can introduce someone to your brand, nothing beats the impact of a well-designed, physical welcome kit.

For small businesses and nonprofits alike, branded welcome kits are a creative and practical way to build trust, reinforce your identity, and make new contacts feel apprecia...

Print materials are a critical part of any successful political campaign. They help build name recognition, share your message, and reach voters where they live and work. From yard signs to palm cards, each printed piece serves a unique purpose in your outreach strategy.

Here’s a breakdown of the key materials your campaign should consider: https://burlingtonpress.com/2025/07/17/what-kinds-of-print-materials-will-i-need-for-my-poli...

Direct mail gives your business a chance to stand out in a way that people can actually touch. It’s personal, targeted, and effective when done right. And, best of all, direct mail is able to avoid all the noise of digital marketing channels like social media and email. Whether you’re sending postcards, flyers, or catalogs, here are 10 direct mail hacks that small businesses can use to get better results from every campaign.

Read m...

Voters are surrounded by campaign messages from every direction. They see postcards in their mailboxes, yard signs on street corners, online ads in their social feeds, and videos on their phones. If your print marketing and digital marketing are not working together, your political campaign may struggle to make a lasting impression.

Read more: https://burlingtonpress.com/2025/07/14/why-successful-political-campaigns-develop-a-cohes...

While digital tools continue to evolve, print marketing remains one of the most trusted and effective ways to promote your brand. Tangible materials help you stand out, make lasting impressions, and connect with customers on a personal level. Here are ten essential print marketing materials that every business should have in 2025 to build credibility and boost results.

Read more: https://burlingtonpress.com/2025/07/12/top-10-print-...

Choosing the right website platform is one of the most important decisions you’ll make for your business or organization. WordPress, Wix, and Squarespace are three of the most popular options available today. Each offers unique features, strengths, and limitations. Let’s take a closer look at all three platforms and explain why WordPress continues to be the preferred choice for those who want flexibility, control, and long-term gro...

When you’re developing a brochure, a website, or even a social media graphic, it can be tempting to open up Google, search for an image, and grab the first thing that looks good. It feels quick and easy, especially when you’re on a deadline. But using images from Google without permission is not only risky, it can also land you in serious legal trouble.

Here’s why you should think twice before using Google images in your marketing ...

With AI tools like Google’s Gemini now showing up in search results, many businesses are wondering if it’s still worth creating blog content that answers common customer questions. The short answer: absolutely. In fact, it’s more important than ever.

Here’s why blogging remains a powerful strategy, even in a world where AI is doing more of the answering: https://burlingtonpress.com/2025/06/25/should-you-still-write-blog-posts-if-ai...

Attending an event or trade show is a big opportunity to put your business in the spotlight. With so many companies competing for attention, the right print marketing materials can help you stand out, attract more visitors, and leave a lasting impression. Here’s a look at the most effective print materials to bring to your next event.

Read more: https://burlingtonpress.com/2025/06/12/what-are-the-best-print-marketing-materials-for-...