Marketing with Burlington Press

You’ve landed a qualified lead or secured a paying customer – congratulations! Now comes the tricky part: the follow-up. When should you reach out again? How often is too often? And how do you avoid sounding like that pushy salesperson everyone dreads?

It’s a fine balance. Follow up too quickly or too frequently, and you risk being dismissed as spam. Wait too long, and your prospect might forget you exist. Fortunately, there are pr...

Nonprofit events are a lot of work. You book the venue, gather sponsors, plan the program, and spend weeks making sure every detail goes smoothly. When the night is over, you breathe a sigh of relief and maybe even celebrate a little. But here’s the truth: the event itself is only half the job. The real opportunity begins after the last guest leaves.

Read more: https://burlingtonpress.com/2025/09/15/nonprofit-event-donor-conversion...

If you’re deciding where your next marketing dollar should go, compare how each channel actually performs. Facebook ads can be noisy, crowded, and increasingly expensive. Direct mail, on the other hand, is tangible, targeted, and, when done right, remarkably effective. Here are five evidence-backed reasons direct mail is often the smarter bet than Facebook ads.

Read more: https://burlingtonpress.com/2025/09/10/direct-mail-vs-facebo...

If you stripped marketing down to its core, you would find people choosing to trust other people. That is the heart of networking. It works because the goal is not to win a quick sale. The goal is to build long-term relationships that keep opening doors month after month and year after year. Ads come and go. Relationships compound.

Read more: https://burlingtonpress.com/2025/09/05/networking-is-still-your-most-effective-marketing-t...

Great marketing is not about pressure. It is about matching how people naturally decide. The brain looks for anchors, contrast, and simple choices, then leans into what already feels like ours. This guide turns nine proven psychology principles into practical steps for your website, pricing, email, and direct mail. Apply them with honesty and clarity to reduce friction, build confidence, and turn more interest into action.

Read mor...

Picture this. Your nonprofit is halfway through a major fundraising drive, and donations are coming in steadily but slowly. Then, you put a large printed fundraising thermometer in the lobby and at the next community event. Donors can see the progress every time they walk by, and something clicks. Suddenly, contributions start coming in faster because people can literally watch the total rise toward the goal.

While digital fundrais...

Running for office means more than putting your name on the ballot. Voters need to know who you are, what you believe in, and why they should trust you. That all comes down to how you present your campaign.

Your campaign brand is more than a logo or a slogan. It’s the overall impression you leave with voters. It’s how you sound, how you look, and how consistent your message is across everything you share. If any of that feels off o...

Running for office in a down-ballot race can be a challenge. These positions, such as school board, city council, or township committee, often receive little media attention and are easy for voters to overlook. With limited funds and even more limited visibility, candidates need smart strategies to get noticed.

Print marketing can be one of the most effective tools in your campaign toolkit. It builds trust, reinforces your message,...

When your nonprofit organization or community event needs to stand out, custom apparel can be a powerful tool. Whether you’re planning a fundraiser, rally, 5K, volunteer event, or gala, the right clothing helps promote your cause, unify your team, and spread awareness in a memorable way. But not all custom apparel is created equal. Some items work better for specific audiences, climates, or event types. This guide will walk you thr...

First impressions matter, especially when you’re trying to build lasting relationships with customers, donors, or employees. While emails and digital content can introduce someone to your brand, nothing beats the impact of a well-designed, physical welcome kit.

For small businesses and nonprofits alike, branded welcome kits are a creative and practical way to build trust, reinforce your identity, and make new contacts feel apprecia...

Print materials are a critical part of any successful political campaign. They help build name recognition, share your message, and reach voters where they live and work. From yard signs to palm cards, each printed piece serves a unique purpose in your outreach strategy.

Here’s a breakdown of the key materials your campaign should consider: https://burlingtonpress.com/2025/07/17/what-kinds-of-print-materials-will-i-need-for-my-poli...

Direct mail gives your business a chance to stand out in a way that people can actually touch. It’s personal, targeted, and effective when done right. And, best of all, direct mail is able to avoid all the noise of digital marketing channels like social media and email. Whether you’re sending postcards, flyers, or catalogs, here are 10 direct mail hacks that small businesses can use to get better results from every campaign.

Read m...