Marketing with Burlington Press

More than 40 years after the 1984 presidential election, the Reagan-Bush ’84 campaign identity continues to appear on T-shirts, hats and other merchandise. Many of the people wearing it today were not even alive when the campaign took place.

That raises an interesting political design question: Why do certain campaign identities disappear immediately after Election Day while others remain recognizable for generations?

Read mo...

Summer is often treated as a quiet season for marketing. Vacations interrupt schedules, decision-makers become harder to reach, and many businesses postpone campaigns until fall. Marketing budgets may also shift toward the second half of the year, when companies expect customers to return to their normal routines.

That slowdown can create an unexpected advantage.

When other businesses reduce their advertising, the companies that re...

For years, businesses have talked about print marketing and digital marketing as if they are two separate worlds. One lives in mailboxes, brochures, postcards, signs, and handouts. The other lives on websites, email, social media, search engines, and landing pages. But your customers do not think that way. They move back and forth between physical and digital experiences all the time, often without giving it much thought.

Someone m...

When planning a direct mail campaign, marketers tend to focus on the most visible parts of the project. Who should receive it? What should the message say? What will the mailer look like? Which size and format should we use?

These are all important questions. A strong mailing list, compelling message, and professional design can make a major difference. But they are not a strategy.

Without a clear plan connecting those elements, a ...

A lot of businesses think about direct mail as a one-time project. Send a postcard. Wait for the phone to ring. Decide whether it “worked.” That approach is understandable, but it also misses one of the biggest strengths of direct mail marketing. Like most forms of marketing, direct mail usually works best when it is part of a larger, ongoing plan. A single postcard can absolutely get attention. But repeat direct mail c...

Everyone wants to save money. That’s understandable. Whether you’re running a small business, managing a nonprofit, organizing an event, or preparing a political campaign, your budget matters. So when you see an online printing price that looks significantly cheaper than working with a local print partner, it can be tempting to click “order” and move on.

But printing is one of those things where the cheapest...

A well-designed brochure can be one of the most useful pieces in your marketing toolkit. It can introduce your business, explain your services, support a sales conversation, sit in a waiting room, get handed out at events, or arrive in someone’s mailbox as part of a larger marketing campaign.

But there is one mistake that can quickly turn a useful brochure into something people ignore: Trying to say too much.

A brochure shoul...

Custom apparel is often treated as advertising.

Put your logo on a shirt. Hand out a few hats. Order polos for the team. Give away hoodies at an event.

And yes, custom apparel can absolutely help promote your business, nonprofit, school, campaign, or organization. When people wear your name, logo, colors, or message, your brand becomes more visible.

But that is only part of the story: https://burlingtonpress.com/2026/04/29/custom-a...

A professional logo is a great place to start for any political campaign. It helps establish identity, creates recognition, and gives the campaign a polished appearance from day one.

But a logo by itself is not a campaign brand.

If you are running for office, supporting a candidate, or launching a local political organization, your logo is only one piece of a much bigger picture. To build trust, stay consistent, and reach voters ef...

You can have the best design. The perfect audience. High-quality printing. But if your direct mail piece doesn’t clearly tell the recipient what to do next… it will underperform. Every time.

A strong call to action, often called a CTA, is what turns a nice-looking mailer into a marketing tool that actually drives results. Without it, you are hoping the reader figures things out on their own. And most won’t.

Let&r...

You send over your artwork. Maybe it’s a brochure, a postcard, a set of business cards. You attach the file, hit send, and think: “Alright, that’s done.”

From your perspective, the job is basically complete. From ours, it’s just getting started.

There’s a lot that happens between the moment you send a file and the moment you’re holding a finished printed piece. Most of it happens behind the...

If you’ve ever worked with a designer, printer, or marketing team, there’s a good chance your conversation has looked something like this:

“I just want something that looks good.”

Seems simple, right?

But behind the scenes, that’s where things start to get complicated.

Because “good” can mean something completely different to every person involved.

And that gap between what’s said and...

If you’ve ever reached out to a printer or marketing company and weren’t sure what to provide, you’re not alone.

One of the most common questions we hear is: “What do you need from me to get started?”

The truth is, the more prepared you are upfront, the smoother your project will go. Whether you’re printing brochures, launching a direct mail campaign, or ordering yard signs, having the right info...

If you have ever sent a design file to a printer and heard “we need a different format,” you are not alone.

Many customers create artwork using tools meant for screens instead of print production. The result can be blurry graphics, incorrect colors, or files that simply cannot be printed properly.

Understanding which file types work best for printing can save time, prevent costly mistakes, and ensure your final product ...

Political direct mail remains one of the most powerful tools in a campaign’s outreach strategy. In a world crowded with digital ads, text messages, and social posts, physical mailers cut through the noise because they demand attention in a different way. They live in the mailbox, get handled, get talked about, and offer a tangible connection between your message and the voter’s home.

But not all political mailers are eq...

Donor engagement is not about sending more messages. It is about sending the right messages at the right time.

Many nonprofits struggle with donor retention because communication becomes overwhelming after a gift is made. A new donor gives once, then suddenly receives repeated fundraising emails, mailed appeals, and urgent requests for more support. What started as goodwill turns into fatigue, and future donations quietly disappear...

Direct mail continues to be one of the most effective marketing channels for businesses, nonprofits, and campaigns. But effectiveness does not have to mean higher costs. At Burlington Press, we see it every day. The mailings that perform best are not always the most expensive. They are the most thoughtful.

If you are working with a limited budget, these five strategies can help you improve response rates, reduce waste, and get more...

If you own a business in New Jersey, chances are you have ordered something printed at least once. Maybe you needed business cards, a banner for an event, branded apparel, or a stack of brochures for an upcoming promotion. At some point you probably faced the classic dilemma. Should you order from a local print shop or use one of the big online printers that pop up in every search?

Both options have their place, but the right choic...

When most people think about promotional products, they imagine pens, t-shirts, or maybe a reusable water bottle. These classics are familiar for a reason, but they only represent a small part of what branded merchandise can accomplish. The real value of promotional products often goes unnoticed. When you choose these items with intention, they become much more than simple giveaways. They can strengthen relationships, shape how peo...