Take 5 With Cleanfax – an ISSA Podcast

When business is steady, referrals are coming in, and the schedule stays full, it is easy to believe everything is fine. But comfort has a way of quietly slowing innovation, weakening culture, and making companies vulnerable to change.

In the cleaning and restoration world, there are a lot of people who know what they’re doing technically. They have the skills. But knowing your stuff and being seen as a professional—those are two very different things.

Ever had a customer hear your price and say, “Oh… that’s it?” That’s not a win. That’s a warning sign. In this Take 5 With Cleanfax, we dig into one of the most common traps in the cleaning and restoration world: pricing too low and calling it “staying busy.” 

In this episode of Take 5 with Cleanfax, we tackle a common—and costly—habit in the cleaning and restoration world: over-explaining to your clients. 

There’s a small sound in the Jeep. Just a little tick. Nothing urgent… until it is. In this Take 5 With Cleanfax, we turn a simple (and expensive) lesson into a bigger conversation about something every business owner deals with: tolerating small problems for too long.

Think about the last time you ate at a restaurant where the fork had something crusty on it you couldn't identify. Then you headed to the restroom, and it looked like it hadn’t been cleaned in a year. You back out slowly from the restaurant, touching as few surfaces as possible on the way out. Did you go back? Of course you didn't. Nobody does. Your clients are doing the exact same assessment of you.

Why do small companies lose jobs to bigger competitors—even when they know they could do better work? In this five-minute episode, we break down the one advantage small companies have every single time… and why most don’t use it.

There may be no more dangerous phrase in business than "We've always done it this way." It sounds reasonable. It even sounds like loyalty to a craft. But often, it's a quiet barrier between where your business is and where it could be.

Listen to business coach John Clendenning describe strategies for tracking marketing results.

Listen to how companies should focus on the human side of trauma cleanup.

Listen to John Clendenning describe online strategies for cleaning companies.

Listen to DRYmedic Restoration Service's Ben Gergis discuss challenges with aging homes and the increasing severity of weather events.

Listen to Kelly Brewer, the new CEO of Insurcomm, describe her journey and the future of the company.

Listen to industry pro Amy Prihoda discuss how she taps into the power of selling indoor air quality to her clients.

Listen to Doug Hoffman describe this new intiative.