Take 5 With Cleanfax – an ISSA Podcast
Take 5 With Cleanfax is a video and podcast program from ISSA specifically for the contract carpet and floor cleaning and disaster restoration industries. The series focuses on management and marketing topics, technical tips, emerging news and more, all in five minute segments for busy business owners, managers, and technicians. Want to be a guest on the show? Connect with Jeff Cross, Cleanfax Media Director, at jeffcross@issa.com.
Episodes
In this edition of Take 5 with Cleanfax, Sonny Ahuja, a website and SEO expert, shares details on how much you should spend on your Google Ad campaigns and how to maximize the results. When you spend money on Google Ads, you want to get the best return for your investment. His strategies will help you with your ad campaigns moving forward. In addition, Ahuja offers free consultations to industry professionals who need help with the...
The 2022 Ralph Bloss Humanitarian Award nomination process has begun. The award is sponsored by Cleanfax and presented at The Experience Convention & Trade Show in Las Vegas each year, though the winner does not have to be present to win.Complete information can be found here: https://cleanfax.com/news/ralph-bloss-humanitarian-award/
In this episdoe of Take 5 with Cleanfax, Jeremy Reets and Jeff Cross "Take 5" and discuss a stinky situation: Sewage cleanup. Reets is the owner and founder of Reets Drying Systems, and is a trainer and coach in the disaster restoration industry. In this segment of Take 5, he discusses several key points that anyone engaged in sewage cleanup must know and understand. From the types of loss to cleaning, disinfecting, and ...
Most, if not all, disaster restoration companies have experienced insurance claims being denied, which means payment for their work is delayed, if not in complete jeopardy. Sometimes a legal battle then ensues. And now a new twist may be developing. According to Kevin Jones, the owner of the I-40 Structural Drying Academy, and a consultant in the restoration industry, as corporate funds dry up the industry may see more denied claim...
Sonny Ahuja is a website and SEO expert and concentrates his efforts on the cleaning and restoration industries, and is a frequent author for Cleanfax. In this episode of Take 5 with Cleanfax, Ahuja shares three easy tips to maximize the impact of your Google My Business listing.
In this episode of Take 5 with Cleanfax, an expert with the Restoration Industry Association (RIA) shares insights and strategies with challenges facing anyone engaged in estimating and pricing restoration services. Anthony Nelson is a member of the board of RIA and also serves on the AGA Pricing Feedback Committee, and understands the issues restoration contractors face with pricing. In this interview, he digs into how to use sof...
John Clendenning is the founder and CEO of Carpet Cleaner Marketing Masters, and has implemented internet strategies over the years and driven leads and revenue for his own company. Has internet marketing paid off for you? If not, this is a must-watch interview.
In this episode of Take 5 With Cleanfax, Clendenning outlines what a carpet cleaning or disaster restoration business owner needs to do to maximize a company'...
Marcie Richardson is the director of human resources and safety with Guarantee Restoration Services, and also serves on the board of directors with the Restoration Industry Association (RIA).
In this segment of Take 5 With Cleanfax, Richardson spotlights the key differences between training and development, and how a successful restoration company focuses on both and works to build a great team of employees.
Jon Isaacson is the host of the DYOJO Podcast and an avid supporter and volunteer with the Restoration Industry Association. In this episode of Take 5 With Cleanfax, he discusses the key differences between markup and margin in the restoration industry and how entrepreneurs can maximize revenues.
In this episode of Take 5 With Cleanfax, Sonny Ahuja with KiLLitOnLine.com shares tips and strategies for cleaning and restoration companies to really test their marketing campaigns and make sure they are optimized for success.
Whether you are testing your website, email campaigns, Google Ad campaigns, or others, a constant analysis of what works and what doesn't work is critical, especially as the cost of marketing c...
Carey Vermeulen is the IICRC President and Chairman for 2022-2023. In this episode of Take 5 With Cleanfax, he discusses his own journey with IICRC, the impact he sees from the certification process, and offers a glimpse into the future of the organization.
In this episode of Take 5 With Cleanfax, Princeton shares strategies on how to bridge the gap between restorers and the insurance industry, specifically with adjusters.
David R. Princeton, CPCU, AMIM, AIC, CSRP , is the Principal Consultant at Advocate Claim Service, LLC, and works with the Restoration Industry Association on strategic planning, including presenting at the RIA 2022 Fall Technical Conference. More informati...
Ashlee Hofberger is an expert when it comes to finding, onboarding, and retaining talent in the restoration industry. In this episode of Take 5 With Cleanfax, she shares strategies every company can use right now.
John Clendenning is the founder and CEO of Carpet Cleaner Marketing Masters, helping businesses to grow in this competitive marketplace. In this episode of Take 5 With Cleanfax, Clendenning explains where to focus marketing efforts and shares details that anyone involved in marketing cleaning or restoration services needs to know.
The Restoration Industry Association (RIA) has released a position statement on how to respond when overzealous insurance adjusters attempt to dictate restoration prices. In this episode of Take 5 With Cleanfax, Ed Cross, an attorney who works closely with the RIA, explains what business owners need to know and how to respond to this specific challenge.
RIA Position Statements are an exclusive RIA member benefit. They can ...
John Clendenning is the founder and CEO of Carpet Cleaner Marketing Masters, and has learned over the years that both solid fundamentals with proven tactics are strategies to get clients, jobs, and drive revenue. This is true for any type of service company, especially those offering on-location cleaning services. In this episode of Take 5 with Cleanfax, he shares thoughts that will help any business owner or marketing manager figu...
Jim Pemberton is the president of Pembertons and is a recognized industry trainer and consultant. In this episode of Take 5 With Cleanfax, Pemberton brings up an interesting point about how the term "pet odor removal" might work against professional cleaners. He offers a unique view that may change how you approach this lucrative service.
This episode of Take 5 With Cleanfax features John Clendenning, the CEO and founder of Carpet Cleaner Marketing Masters. He discusses the value of a cleaning and restoration website as part of an ongoing marketing program, whether or not you should use a free template available on the market today, and a select number of key strategies to grow your company.
In this episode of Take 5 With Cleanfax, Jim Pemberton shares a few stories of how the customer's love of their pets and how their pets react to certain cleaning related stimuli affect how a cleaning professional should approach the job.
As a business owner, you know what runs your company. You built it, after all. But there are moving parts of your company that you may not totally understand. One of those is how an internet search engine works, and how it either will drive traffic to your own website - or how it will drive traffic to your competitor. What's 'under the hood' really matters.
This episode of Take 5 With Cleanfax features John ...
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