Leadership that sells

Most sales leaders treat recruitment like an admin task. Big mistake. In this episode, I’m joined by David Revell, a specialist in finding, attracting and hiring top-tier sales talent in the cleaning and hygiene industry, to unpack why hiring is selling and why your job adverts probably stink.

David shares how most companies only ever reach the weakest 5–10% of the talent pool, why the best salespeople will never touch your generic...

In this deeply personal and powerfully practical episode, I sit down with legacy alchemist Markus Neukom to unpick the roots of imposter syndrome and its impact on sales leaders and high performers. What starts as a conversation about doubt quickly becomes a masterclass in authenticity, identity, and learning how to lead from your core.

We explore how imposter syndrome isn’t the real problem – it’s a symptom of something much deepe...

In this episode of Leadership that Sells, I’m joined by Philip Atkinson — team coach, agile expert, and author of Be Wise: 12 Leadership Lessons from a Busy Beehive. Philip brings decades of global commercial leadership experience and distils it into practical, real-world guidance for sales leaders who want to lead smarter, not just harder.

We dig into the surprising (and powerful) leadership lessons we can learn from bees — from h...

In this episode of Leadership that Sells, I’m joined by Joelle Kaufman – bestselling author, CRO whisperer and neuroscience-driven performance coach – and we’re diving deep into one of the biggest leadership superpowers: dealing with curveballs. Whether it’s a surprise customer objection, a missed number, or a life-altering diagnosis, Joelle lays out a powerful, actionable method to turn chaos into clarity.

We unpack her Curveball ...

In this episode of Leadership that Sells, I sit down with serial entrepreneur and business mentor Ral West — a woman who’s scaled multiple businesses (including one sold to Alaskan Airlines), built powerhouse teams, and somehow made it all look effortless. If you’ve ever felt like scaling a business means sacrificing your time, energy, or sanity, you need to hear this.

Ral breaks down her 6 Essential Secrets to Business Success and...

In this episode of Leadership that Sells, I’m joined by Carmen Sederino — performance master, speaking strategist and creator of the Illuminated Story Method — who shows us how to take the stage like a pro and lead from the front with presence, clarity and purpose. If you’ve ever sat through a mind-numbing, forgettable presentation (or worse, delivered one), this one’s for you.

Carmen breaks down how sales leaders and execs can ele...

This is a special episode—it's me chatting with my Mum. I've learned a lot about leadership over the years, but it’s humbling to sit down with the person who taught me first and most. My Mum, Andrea Morton, spent decades as a headteacher, leading schools through everything from petrol bombs and staff conflicts to building community pride from scratch.

Throughout our conversation, I was delighted that one idea kept shining through: ...

In this episode, I sit down with Sylvana Rochet – the leadership advisor trusted by execs from Tesla, Slack and Apple – to talk about how to lead through the chaos of high-stakes transitions without leaving your people behind. Whether it’s an IPO, a layoff, or a burnout-fuelled exit, Sylvana helps leaders get clear, stay human, and lead with intention.

We dig into the real blind spot most execs miss: the emotional fallout of change...

What’s the smartest way to take over a team without falling into the usual traps? In this episode, I’m joined by Carl Sharperson Jr. — a former Marine Corps pilot, corporate VP and leadership coach who’s worked with brands like Chick-fil-A, BMW and Lockheed Martin. Carl shares the exact process he uses to walk into a new team and turn it into a high-performing system (not just a team).

We get into how authenticity and resilience ar...

In this episode of Leadership That Sells, I sit down with Dmytro Tymoshchuk, serial entrepreneur, co-founder of DST Group and CEO of ToolsOn, a platform that’s set to transform how digital businesses manage operations. But what starts as a chat about building software quickly reveals a deeper superpower: Dmytro is a master at finding hidden talent and unlocking people’s potential.

We talk about his journey from engineer to entrepre...

When it comes to exiting a business, most founders are stuck. They’re too embedded in the day-to-day, too essential to operations, and too burnt out to even think straight about what comes next. In this episode, I sat down with award-winning exit strategist Christine Nicholson to unpack exactly how to shift that.

Christine has helped hundreds of business owners go from overworked to overjoyed — guiding them to exits worth millions....

In this episode of Leadership That Sells, I’m joined by the ever-curious and charismatic Jack Cohen — mentor capitalist, strategic consultant, pilot, black belt, and author of Freedom Frameworks. Jack's story is one of relentless skill acquisition, diverse experience, and a deep commitment to serving others. We dig into what it really takes to grow a team, a career and a company — and it all comes down to tools, frameworks and a ve...

In this episode of Leadership That Sells, I sit down with Torben Nurby, former Danish military recon captain, leadership expert, and author of The Contextual Leader. We dive into the crucial difference between situational and contextual leadership—why understanding the broader business environment is the key to leading effectively. Torben shares his insights on how to diagnose before acting, shape organizational culture for success...

In this episode, I sit down with Garrett Delph, CEO of Clarity OPS, who’s spent 25 years streamlining global businesses, turning chaos into clarity, and building systems that empower people to thrive. Garrett shares his philosophy on simplifying the "operational engine room" of business and how sturdy systems and aligned teams drive growth.

We dive into the synergy between leadership and systems, exploring why even the best leaders...

In this episode, we explore the intersection of leadership, kindness, and culture-building with Kristy Pretzinger, CEO of WG Content and author of Your Cultural Balance Sheet. Kristy shares her journey from freelance writer to building a successful content company anchored in kindness. She reveals how values like empowerment, curiosity, and joy can shape a thriving workplace and why businesses should prioritize culture as much as p...

Finding the perfect next step in your sales leadership career isn’t about applying for endless job postings—it’s about targeting the right opportunities with precision. In this episode of Leadership That Sells, I sit down with Richard Washington, founder of Tick Talent and author of The Dream 20 ICP Playbook, to discuss a strategic approach to job searching that mirrors the best sales processes.

Richard shares why most job seekers ...

Most family businesses don’t survive beyond three generations. Less than 3% make it to the fourth. Why? Because growing a business and sustaining a family at the same time is an incredibly complex challenge. In this episode of Leadership That Sells, I sit down with Charlie Likewise, business veteran and author of The Power of Legacy, to uncover the secrets to long-term family business success.

Charlie breaks down the three biggest ...

In this inspiring episode, I sit down with Serge Baidin, a serial entrepreneur and CEO of Bride and Groom Video, to explore how childhood dreams and a relentless drive for success can shape a thriving career. Serge takes us through his journey, from a challenging upbringing in Ukraine to building successful businesses that bring cherished memories to life for thousands of people around the world. Along the way, he shares key insigh...

In this episode, I’m joined by the extraordinary Nicole Greer, a certified coach, entrepreneur, and race car driver, whose mission is to help individuals energize their lives and build vibrant cultures. Together, we unpack her transformative SHINE framework—a method designed to illuminate the path to personal and professional success by integrating self-awareness, habits, integrity, and energy.

Nicole shares powerful insights on fo...