Talking About Marketing

David’s breakfast walk to Mylk Bar turned into the most talked-about blog post he has written, and Steve has a theory about why it hit small business owners so hard: our effort runs 24 hours a day and rarely earns a “thanks for doing that.”

Robert Cialdini explains why a McDonald’s counter worker saying “the McFlurry is our most popular” lifted dessert sales by 45%. Our hosts ask what that means ...

Dr Angela Duckworth spent years telling us to stick at it. Now she says the situation you stick at it in matters more than your willpower, and if your good hires keep leaving after six months, the problem probably isn’t them.

Michael Blastland explains why the best-laid plans can fail on one small detail, and David reaches for survivorship bias and the OODA loop to keep small business owners moving anyway.

The AI doom headlin...

A lamb ad and a locked-profile troll teach Steve and David the same lesson: the pause is the whole trick, and social media is built to make you skip it.

A British comedy sketch about a dry cleaner called Touching Cloth becomes the unlikely launchpad for Mini Steve’s business-naming principles, tested live and mostly agreed with.

A client’s expired domain name turns into a lesson about renewal traps, Melbourne IT’s...

A group of 1970s kids react to modern life in a viral clip, and their horror at “the little box” gives Steve and David a fresh look at the toll of constant connection.

Steve took his recorder to the Women in Business event and came back with real questions from real business owners, Jane from Eight at the Gate Wines and Ranee from Jarnell Cut Colour Curl. Their answers reveal a common thread that touches almost every sm...

Steve and David spend this episode on Profit First, the small business finance book by Mike Michalowicz. The core idea: set money aside before you spend it, not after.

They trace the system back to depression-era thrift, compare “profit” against “long-term savings” as motivating words, and work through the mechanics of running a business on smaller bank accounts and smaller plates.

There’s also a look ...

Pete Blackshaw’s forthcoming book, The Answer Economy, has Steve and David asking an uncomfortable question: when AI tools do our searching for us, are we still thinking, or just nodding along.

Steve and David dig into why Google’s AI overview might be quietly shrinking our critical faculties, and why that matters more than it sounds.

They also test which AI tools can be trusted to give it to us straight, and which...

Ed Koper’s book Angertainment gives Steve and David a precise vocabulary for what most of us feel but struggle to name: the social media machine is not broken, it is working exactly as designed, and that design is not working for you.

David draws the line that every small business owner needs to hear: your customers are not the mob, and the mob does not care about your business.

A couch cleaning search goes sideways when Stev...

David Epstein’s Inside the Box argues that the freedom to do anything is often the enemy of actually doing something. Steve and David work through what that means for busy business owners making decisions every day.

Google’s AI-driven search overhaul has changed the rules for small business websites, and not quietly. Steve walks through what has shifted, what it means, and what you can do about it.

Two early G...

John C. Maxwell’s How to Get a Return on Failure lands on the TAM desk, and Steve and David put it through their own filter: the folksy bits, the genuinely useful bits, and the bits where a neuroanatomist and a business coach turn out to be saying the exact same thing.

David reflects on the day he realised he would not finish his PhD, and why that 2-out-of-10 moment turned out to be one of the most important recalib...

Jill Bolte Taylor survived a catastrophic stroke at 36 and came out the other side with something most neurologists never get: a lived understanding of what happens when half your brain goes offline. Steve and David unpack her “Whole Brain Living” framework and ask what it means for the small business owner who operates mostly from one or two of their four mental characters.

The Principles segment brings the same framew...

Steve whispers the word “recession” in a dark alley at the top of this episode. David laughs. Then they get serious. Consumer confidence in the US is currently at its lowest since records began in 1952, lower than during the Cuban Missile Crisis. That context shapes everything Steve and David unpack here, drawing on Mike Michalowicz’s book The Recession Response, written in 2020 and, as it turns out, very muc...

In this episode, Steve Davis and David Olney take Lawson’s poem The Duty of Australians seriously, not as nostalgia, but as a working framework for building businesses that last.

Alongside that, they wrestle with a 1985 book that predicted social media addiction decades before the first smartphone, examine a CEO’s cringe-worthy burger video, and flag a quiet data-harvesting threat hiding in the app store.

Get ...

Nicholas Christakis lectures behind blast doors in Kyiv, and his students are beaming. CS Lewis reminds us from 1939 that life has never actually been normal. Viktor Frankl offers three anchors that helped people survive the worst conditions imaginable. The message for small business owners carrying a little extra anxiety right now: you are not alone, and this is survivable.

Georgie Dent’s book Breaking Badly hits c...

A former FBI agent reveals the three silent signals that tell people you are safe to trust, before you open your mouth. David tests them in real conversations this week, with results that surprised even him.

A book about respect has a genuinely powerful idea at its centre. It also has a guest list that raises some uncomfortable questions, and Steve took them straight to the author on LinkedIn.

AI-generated spam has crossed from ann...

Mikhail Lermontov wrote a preface designed to stop skimmers in their tracks. Steve and David unpack why that trick works, and why most of us forget to use it.

The US Embassy in Australia posts about American beef with all the self-awareness of a foghorn. A masterclass in knowing who your audience actually is.

An AI agent calls its own creator at dawn. Another publishes a hit piece on a volunteer coder. The era of agentic AI is here...

Paul Taylor shows us why hardiness beats resilience every time, through four characteristics that separate the business owners who adapt and overcome from those who merely survive.

Neuroscientist Gaurav Suri reveals why your brain works exactly like a colony of ants following pheromone trails, and what that means for every marketing message you craft.

Steve unmasks the latest wave of AI hype merchants who want you to believe their ...

Steve’s nostalgic trip down memory lane reveals something unexpected: wholesome content makes us more productive, while rage baiting turns workplaces toxic. Who knew golf electives and drama classes held such wisdom?

Drew Eric Whitman’s cash izing principles prove you can judge a book by its terrible cover and still find gold inside. His eight biological life forces offer a framework that makes Maslow look underdressed ...

Mathematician David Bessis claims we need system three thinking, a super-slow mode where you refuse to give up on wrong intuitions until you understand why they misfired. David Olney pushes back, arguing this is just what proper slow thinking looks like when you give it the time it needs.

The hosts explore Kahneman’s fast and slow thinking framework, revealing why your quickest answers are probably just pattern matching from ...

From Christopher Hitchens’ reflections on truth-telling to the paramedic’s competency cycle, discover why mastering basics creates mental space for what truly matters in both crisis situations and everyday business.

Christopher Hitchens challenges us to speak simple truths without fear of consequences, while Leigh Anderson’s paramedic mindset shows how unconscious competence frees our mental capacity for deeper hu...