Talking About Marketing

In this episode, hosts Steve Davis and David Olney embark on an insightful journey exploring the profound impacts of AI on communication and the essence of human connection. Through their unique four P's approach—Person, Principles, Problems, and Perspicacity—the episode delves into the transformative power of effective communication, guided by wisdom from Charles Duhigg's book on Super Communicators and reflections on the Big Bang...

In this episode, Steve Davis and David Olney delve into the fascinating world of human irrationality, particularly as it pertains to customer behaviour. Drawing on insights from behavioural economics, the hosts explore whether it's possible to anticipate the seemingly unpredictable actions of customers. The discussion is sparked by Steve's appreciation for David's consistently insightful, albeit unpredictable, contributions, likene...

In this episode's "Person" segment, we dive into "The Expectation Effect" by David Robson, uncovering how our brains function as prediction machines and the profound impact our expectations have on our mental energy and capabilities. Through groundbreaking research and practical insights, we explore the transformative power of altering our beliefs about our cognitive resources. This discussion offers invaluable strategies for enhan...

Welcome to the launch of Series 4 of "Talking About Marketing," where we dissect the essence of marketing through our unique four P's approach: Person, Principles, Problems, and Perspicacity. This episode is a journey through the intricacies of personal development, timeless principles, navigating challenges, and helpful insights in the marketing realm, both theoretical and practical.

In our opening segment, we delve into the prof...

In this bonus episode of "Talking About Marketing", Steve Davis and David Olney list and briefly discuss their Top 5 books of 2023 for you to consider reading as we head into 2024.

They also list the Top 5 most read marketing blogs of 2023 and the Top 7 most listened to episodes of Talking About Marketing, just in case you missed one that's proven popular with other listeners.

Have a Happy, Productive, and Thoughtful New Year!

T...

In the latest episode of "Talking About Marketing" with Steve Davis and David Olney, we explore the intersection of art, leadership, and AI in the modern business world. Our special guest, David Gauci, a veteran in the theatre scene and founder of Davine Productions, shares insights on finding one's unique voice in the performing arts and beyond. This is a must-listen for anyone seeking to carve out a distinctive identity in toda...

In this blockbuster episode of the Talking About Marketing Podcast, Steve and David Olney delve into the intriguing world of mind-changing strategies and powerful principles for business success, drawing inspiration from an unusual source: Arnold Schwarzenegger.

Titled What Would Arnold Schwarzenegger Do?, this episode embarks on a journey through David McRaney's enlightening book, How Minds Change. The discussion explores a novel...

In this seventh episode of the third series of Talking About Marketing, we start by reflecting on just what it is that holds so many of us completely helpless against the attraction of those social media channels.

Just why do we keep that phone in our hands when we have decent movies to watch or people to talk to or children to play with? Will Storr has an answer and it revolves around our dire need for status. You didn't see that...

In this fifth episode of the third series of Talking About Marketing, we start by going back to basics with the teacher who taught David Olney how to walk with his cane.

That teacher's name is Roley Stuart, and as we'll discover, his practical, firm approach to teaching principles has helped David navigate the world with independence and confidence ever since.

In this episode, we look at what lessons the rest of us can take from ...

In this fifth episode of the third series of Talking About Marketing, we focus on some sobering insights from the world of social media.

They come from one of Steve's LinkedIn contact, Jessamyn Hayden McLachlan from Felt Brand Stories, in the wake of the Adelaide Hills Winter Reds festival.

In the Perspicacity segment, we continue our focus on David Sandler's Sales Submarine, this time the fourth compartment of Budget.

In Proble...

In this fourth episode of the third series of Talking About Marketing, we start with some glittering insights from the world of Barbie.

Yes, Barbie is a toy but some of the principles raised in the blockbuster movie give pause for thought.

In the Principles segment, Oscar Wilde returns with the mystery of a Green Carnation in his lapel. Yes, this links to our wish to create marketing worth talking about today.

Dear client, Belle...

In this third episode of the third series of Talking About Marketing, we start with the first of three insights from the new biography of Oscar Wilde entitled, Oscar. His reflection towards the end of his time in Reading Gaol that his life will now be dedicated to tragedy, offers the artistic version of something shared by one of our clients, Emanuel from Flinders Run Wines.

In the Principles segment, we glean insights about how t...

In this second episode of the third series of Talking About Marketing, we turn our attention to acknowledging the inner potential we all have, individually and in teams, when it's time to embark on new tasks or projects or opportunities.

To that end, David mines the work of Kathryn D. Cramer.

For the Person segment, however, Steve taps into the work of Bill Bryson, who has thoughtfully mined the work and lives of many people thro...

In this first episode of the third series of Talking About Marketing, we turn our attention to the all important task of writing words that "sell".

But before we help you gain fame for your sales prowess, we begin with Marcus Aurelius' warning words about fame itself.

In our mailbag, Steve is drawn into his broken record-like reminders about how clunky and miselading many Google warning emails can be.

Then, for something differe...

How much does AI really understand? How much have we made ourselves its slave through our social media usage? And what does this mean for our marketing efforts?

In this final episode of the second series of Talking About Marketing, we turn our attention to the endeavour of human craft as well as our proclivity for finding the laziest way possible to do things with AI.

David Auerbach is a writer, technologist, and software enginee...

It's one thing to be good at marketing. In marketing, you choose the areas to fish and select the right bait and plan the finer details of your fishing expedition. However, if you get a bite, can you land your prize? This latter part of the process is called Sales.

In this episode, we discuss David Sandler's 49 rules of sales. According to summaries.com, the rules can be divided thus:

• Rules 1 - 6 are the core concepts of th...

How do you get through to your customers and potential customers in this era when pleasure is not only expected but still leaves them jaded?