Dad Hustle Project
Beyond dirty diapers and little league games, conference calls and corporate ladders, ever wonder if there’s something more? Something to light your soul on fire and awaken your spirit? Something to help you make the extra income and impact you were born for? For more than 15 years, I’ve been searching for that something. It’s led me across the country, through 3 side hustles, countless lessons learned and thousands of dollars earned. Now I want to show you what I’ve learned as I embark on a new mission to help 1 million dads build the digital side businesses of their dreams without missing out on the moments in life with the people they love. This podcast is your dose of ideas, inspiration and insights to dream bigger, build a modern side hustle you’re proud of and live the life you’ve always wanted for yourself and your family. This show is hosted by Jeff Johnson, Founder of the Dad Hustle Project and creator of the S.M.A.R.T.E.R. Side Hustle framework, designed for busy dads and families.
Episodes
There are some very specific reasons why future customers of your Dad Hustle are looking for a new opportunity. In this episode, we'll cover:
- The reasons why most future customers are looking for a new opportunity
- Why focusing on a new opportunity is the right move to grow your Dad Hustle
- How to tap into the "new opportunity play" of every situation
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
Make sure to...
There is one thing that everyone is always asking themselves and this one question can help you develop smarter marketing for your Dad Hustle. In this episode, we'll cover:
- The "one question" everyone is always asking themselves
- Why building your marketing around this "one question" makes sense
- How to leverage the "one question" for the growth of your Dad Hustle
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
...There are certain offers that you can make with your Dad Hustle that are effective and others that aren't as effective. In this episode, we'll cover:
- What is an improvement offer and why they always fail
- How to integrate new opportunity offers into your Dad Hustle vs. improvement offers
- The affect that new opportunity offers can have on your prospective customers and why they're so valuable
Happy Dad Hustling!
Jeff Johnso...
When thinking about the prospective customers that you'll focus on through your strategy, there is one group that will allow you the greatest success. In this episode, we'll cover:
- Why focusing on frustrated prospects is the best move
- How to approach frustrated prospects in the most effective manner
- the key areas you want to focus on when communicating with frustrated prospects
Happy Dad Hustling!
Jeff Johnson
Founder, Da...
When determining the way you'll reach your target market for your Dad Hustle, there are a couple of critical things to remember. In this episode, we'll cover:
- The common mistake that many side hustlers make when thinking about their target market
- How to think about your target market and the best ways to market to them
- Why a few pivots in your approach to marketing your offering could make all the difference
Happy Dad Hus...
Did you know that there are really only three core desires that your audience have and it's up to you to tap into these desires with effective marketing messages? In this episode, we'll cover:
- What the 3 core desires are and how they are expressed through common needs
- How to tap into the 3 core desires with your offer
- Why it's vitally important to focus on just one of the 3 core desires at a time
Happy Dad Hustling!
Jeff ...
Why is telling your story so important and why is it even more vital than your overall strategy for your Dad Hustle? In this episode, we'll cover:
- The common mistake many Dad Hustlers make when it comes to prioritizing their story and telling it effectively
- How to better frame up your story and your background as valuable to your greater offering
- The elements of your story to focus on when looking to add value
Happy Dad H...
What's the biggest mistake many people make when selling their advice online? In this episode, we'll cover:
- The simple mistake that a lot of people make when they try to sell their advice to others online
- Why this mistake will never help you sell more or get more customers
- How to avoid this mistake when you're selling
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
Make sure to subscribe to this podcast now o...
Why does having a framework for what you are teaching others through your Dad Hustle matter? In this episode, we'll cover:
- What frameworks allow you to accomplish
- The messages that frameworks communicate with your prospective and current customers
- How solid frameworks can build your Dad Hustle bigger and faster
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
Make sure to subscribe to this podcast now on your ...
How can you be highly persuasive with your Dad Hustle offering even if you're not "salesy"? In this episode, we'll cover:
- Why the first moments with a prospect are the most important to your overall presentation
- How to ensure you cover the things that matter most to your prospective customers
- What to touch on to ensure that you can convert curious visitors into raving fans
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hus...
I'm excited to share with you the second book of our DHP Book Club - The Common Path to Uncommon Success by John Lee Dumas. This book pulls together many of the elements of what you'll need to do to launch your Dad Hustle. I read it just a few months ago and consider it a must read for all Dad Hustlers. In this episode, we'll cover:
- Key decisions to make now to help you keep more of the money you earn
- Lesser known opportunities...
I'm excited to share with you the second book of our DHP Book Club - The Common Path to Uncommon Success by John Lee Dumas. This book pulls together many of the elements of what you'll need to do to launch your Dad Hustle. I read it just a few months ago and consider it a must read for all Dad Hustlers. In this episode, we'll cover:
- Why creating affiliate partnerships for your Dad Hustle can be such a lucrative way to drive gro...
I'm excited to share with you the second book of our DHP Book Club - The Common Path to Uncommon Success by John Lee Dumas. This book pulls together many of the elements of what you'll need to do to launch your Dad Hustle. I read it just a few months ago and consider it a must read for all Dad Hustlers. In this episode, we'll cover:
- When it's important to implement systems and build a team
- How to easily systematize your process...
I'm excited to share with you the second book of our DHP Book Club - The Common Path to Uncommon Success by John Lee Dumas. This book pulls together many of the elements of what you'll need to do to launch your Dad Hustle. I read it just a few months ago and consider it a must read for all Dad Hustlers. In this episode, we'll cover:
- Why traffic is the lifeblood of your online Dad Hustle
- How to more effectively boost traffic to ...
I'm excited to share with you the second book of our DHP Book Club - The Common Path to Uncommon Success by John Lee Dumas. This book pulls together many of the elements of what you'll need to do to launch your Dad Hustle. I read it just a few months ago and consider it a must read for all Dad Hustlers. In this episode, we'll cover:
- Why diversifying your revenue streams after your first product is important
- The best ways to div...
I'm excited to share with you the second book of our DHP Book Club - The Common Path to Uncommon Success by John Lee Dumas. This book pulls together many of the elements of what you'll need to do to launch your Dad Hustle. I read it just a few months ago and consider it a must read for all Dad Hustlers. In this episode, we'll cover:
- Why an online sales funnel is the best way to sell your products
- How to build the right online s...
I'm excited to share with you the second book of our DHP Book Club - The Common Path to Uncommon Success by John Lee Dumas. This book pulls together many of the elements of what you'll need to do to launch your Dad Hustle. I read it just a few months ago and consider it a must read for all Dad Hustlers. In this episode, we'll cover:
- How to test to ensure your new product developed for your avatar actually works
- What to ask your...
I'm excited to share with you the second book of our DHP Book Club - The Common Path to Uncommon Success by John Lee Dumas. This book pulls together many of the elements of what you'll need to do to launch your Dad Hustle. I read it just a few months ago and consider it a must read for all Dad Hustlers. In this episode, we'll cover:
- Why pinpointing your avatar's biggest struggle is your first step toward product creation
- Questi...
I'm excited to share with you the second book of our DHP Book Club - The Common Path to Uncommon Success by John Lee Dumas. This book pulls together many of the elements of what you'll need to do to launch your Dad Hustle. I read it just a few months ago and consider it a must read for all Dad Hustlers. In this episode, we'll cover:
- Why so many of us hesitate to launch our Dad Hustles
- How to get over your hesitations
- What to re...
I'm excited to share with you the second book of our DHP Book Club - The Common Path to Uncommon Success by John Lee Dumas. This book pulls together many of the elements of what you'll need to do to launch your Dad Hustle. I read it just a few months ago and consider it a must read for all Dad Hustlers. In this episode, we'll cover:
- How to create content effectively
- What content will work best for you to create
- Key questions yo...
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