The RTO Show "Let's talk Rent to Own"
Ever wondered how a $8.5 billion industry keeps millions of Americans lounging in style? Step into "The RTO Show Podcast" – where the mysterious world of Rent to Own furniture finally spills its secrets! Your host Pete Shau isn't just any industry veteran – he's spent 20 years in the trenches, collecting the kind of stories that'll make you laugh, gasp, and maybe even rethink everything you knew about that couch you're sitting on. From wild customer tales to industry shake-ups that'll knock your rented socks off, Pete brings the seemingly mundane world of furniture financing to vibrant life. Warning: This isn't your typical business podcast – expect real talk, unexpected laughs, and "aha!" moments that'll have you looking at every lease agreement in a whole new light. Whether you're an RTO pro who knows your depreciation schedules by heart, or you're just curious about how that fancy sectional ended up in your living room, Pete's got the inside scoop you never knew you needed. Tune in and discover why the furniture business is anything but boring!
Episodes
A chance glance at a rent-to-own storefront changed everything. We sit down with industry legend Bill French to unpack five decades of progress: from selling RCA TVs to shaping vendor programs, joining APRO’s earliest meetings, and helping O’Rourke scale into a top RTO supplier. Bill walks us through the early hurdles—manufacturers confused about ownership, banks wary of the model, and warranty battles that forced cre...
Strong teams don’t happen by accident—they’re built by leaders who put people first and still demand performance. We sit down with regional leader Sean Knupp to unpack the playbook behind consistent growth in rent-to-own: GMs who operate like owners, rolling P&Ls that drive clear choices, and a culture that treats customers and employees like family. Sean shares how early work ethic and years of union leadership s...
A small, scrappy industry took on courts, Congress, and headlines—and won. Chris Korst, longtime Rent-A-Center executive and counsel, joins us to unpack how rent-to-own went from “wild west” storefronts to a regulated, transparent option for millions of consumers who need flexibility without credit.
We retrace the late-80s strategy that changed everything: build balanced model legislation, center the right to...
Law can feel abstract until it touches a living room. We sit down with Brad, former general counsel turned vendor advocate, to unpack how rent-to-own won its legal identity as a lease—not credit—and why that nuance still shapes access to appliances, furniture, and electronics across America. From class actions to bankruptcy fights, he walks us through the “obligation” test that swayed courts, the model legislation tha...
In this special episode of The RTO Show, Pete Shau welcomes Ray Muncy of Buddies Home Furnishings and Dave Deep, founder of Wake for Warriors. Together, they explore how a shared love of water and community turned into a nationwide movement supporting veterans through adaptive water sports. Hear inspiring stories, learn about Wake for Warriors' life-changing events, and find out how business leaders and volunteer...
A 24-year-old franchisee walks into a brand-new industry and ends up helping to save it. That’s the arc of Kevin Quinn, who went from learning how to rent a $499 VCR to leading APRO through a political and tax storm that could have erased rent-to-own from the map.
We trace Kevin’s start in 1982, the scrappy early days of rack stereos and weekly payments, and the hard truths about why banks and premium vendors...
Two stores, a fire that melted the backups, and a decision that transformed an operator into a multi-state force: keep the people, codify the playbook, and own the ground you stand on. We sit down with Larry Carrico of Rent One to unpack how acquisitions, training, and real estate leverage shaped four decades of growth without going public.
Larry explains why he buys underperforming locations and keeps local ...
Health benefits shouldn’t feel like a second job. We sat down with Marshall Darr, CEO of StretchDollar, to unpack a simpler model for small teams: employers set a monthly budget and employees pick and own the plans that fit their lives. Instead of wrestling with group plans built for big HR departments, you move funding to the individual ACA market where coverage is guaranteed, networks are local, and the choices actu...
A nickname born from a Southern Baptist speaking style and a talent for rallying a room might sound like a fun story, but “The Reverend of RTO” is really about substance: value, trust, and relentless follow-through. Larry Sutton joins us to chart an uncommon path from family retail roots to building Champion on a 50-50 handshake, navigating funding shocks when Berg-Warner exited the space, and ultimately selling at a ...
Want customers to stop scrolling and start walking into your store? We sat down with Stephen Stough of EssToo Creative, a veteran-turned-creative director who blends military-grade problem solving with story-led marketing that actually moves the needle for rent-to-own. From the origin of EssToo to the infamous “two guys in a bed” hook, we break down what makes a promo memorable, how to match concepts to real store tal...
A legend in rent-to-own doesn’t happen by accident. John Blair takes us from a teenage crossroads to the Marines to the front lines of building TRIB into a credible, member-led powerhouse. His story is packed with hard-won tactics and clear principles: keep it simple, reward commitment, and use unity as leverage. We dive into the early days—17 members, tiny shows, skeptical vendors—and how committees, transparent prog...
A small team launched six stores in a month, refused bargain-bin products, and built a public company that outperformed the category—by betting everything on culture, quality, and customer dignity. Pete sits down with industry legend Wayland Russell to unpack how Rainbow Rentals rewired supply chains, pioneered bundled PCs with Dell, and turned account management into a customer success engine long before that term ex...
A handful of dealers pooled their leverage in 1983 and changed rent-to-own forever. That spark became TRIB, a buying group that now unites 198 member companies and negotiates real-world programs with the brands that power our showrooms. We sit down with executive director Dennis Shields to explore how the group won better warranties, moved policy start dates to first rental, and built distributor partnerships that kee...
What happens when a second-generation leader takes the mic and the wheel? We sit with Ace Rent to Own COO Ben Leach to unpack how a family legacy becomes a modern operating system built on people, service, and smart use of technology. Ben shares how growing up in the stores, spending a decade in software and high-growth environments, and returning with fresh eyes shaped his approach: empower employees, obsess over cli...
A family video store with 400 movies. A heavy VCR lugged home for the weekend. An $800 camcorder bought on a personal credit card so a loyal customer wouldn’t be let down. That’s where Dan Fisher’s rent-to-own story begins—and how a small experiment grew into a durable, customer-first brand with a culture people talk about.
We walk through the inflection points that define real growth: discovering APRO after ...
A customer says, “I’ll never own the laundromat,” and everything changes. That moment turned rent-to-own from a product on a shelf into a service with purpose for Shannon and Cynthia Baber Strunk—two industry legends who built, defended, and evolved RTO over four decades. We trace their path from Firestone showrooms to 50 stores, the hard lessons of a tire-and-wheel experiment, and the surprise breakthrough of early c...
A family credit line, a few sturdy appliances, and a belief that people deserve dignity—that’s where our conversation with Kathy Windsor begins. From Texas beginnings to a Missouri legacy, we trace how National TV Sales and Rental grew on discipline, low collections, and vendor trust rather than bank debt or shortcuts.
Kathy takes us inside the early days of rent-to-own when financing was scarce and selection...
A flip chart, a promise to a father, and a tiny Omaha storefront lit the fuse for a 24-store rent-to-own legacy grounded in dignity and service. We sit down with industry legend Lyn Leach to unpack how a consumer-first mindset—friendly collections, honest agreements, and real return options—can turn a risky startup into a reliable community anchor. From vacuum tubes and rooftop antennas to Atari consoles, VCRs, and mo...
Ready to turn views into visits? We sat down with Jeraud Norman of Jeraud Marketing to get brutally practical about what actually drives people into a rent‑to‑own store: short videos with real humans, clear invitations to try products in person, and simple tracking that proves ROI without fancy software. If you’ve been posting product photos and praying for reach, this conversation shows how to swap static for story a...
What if your business is worth less (or more) than you think—because buyers don’t pay for sentiment, they pay for cash flow? We sit down with CPA Mike Helton and senior tax manager Alicia Holloway from RG & Co. to decode the “big, beautiful bill,” revive your understanding of EBITDA and multiples, and lay out a simple, disciplined operating system for a cash‑intensive RTO model.
We get practical fast. You...
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