Mountain Cog
Mountain bike podcast that will make you laugh and learn. Featuring a wide range of passionate guests. Available everywhere (Apple, Spotify etc).
Episodes
What killed the direct-to-consumer bike boom? This episode combines financial data, industry research, and insider knowledge to explain the DTC mountain bike industry's spectacular rise and dramatic fall. Josh presents findings indicating that many of the DTC bike brands are financially struggling or insolvent. The podcast reveals how customer acquisition costs skyrocketed 200%+ over ~10 years as Meta and Google ...
Discover how the Verde Valley Cyclists Coalition built one of Arizona's most successful mountain bike trail networks in this episode featuring VVCC President Tracy Randall and board member Lars Romig. From Sedona's iconic red rock terrain to the emerging systems at Dead Horse and Blowout, learn how this advocacy group transformed contentious Forest Service relationships into productive partnerships that have...
Are you struggling with a mysterious bike creak that's driving you insane? In this episode of Mountain Cog Podcast, hosts Josh and Dane dive deep into the most frustrating problem in bike maintenance: diagnosing and fixing bike creaks. Learn the systematic approach mechanics use to troubleshoot creaking sounds, from checking your headset and wheel axles to inspecting bottom brackets, pedals, and suspension pivots...
Thinking about swapping your mountain bike frame but wondering if your existing components will transfer over? This comprehensive bike shop secrets episode dives deep into frame compatibility with industry expert Dane Higgins. Learn about critical measurements including rear hub spacing (boost vs. super boost), headset configurations, fork steerer tube length, and bottom bracket standards. The hosts cover everything f...
When your local bike shop orders parts, there's a complex supply chain working behind the scenes that most cyclists never consider. Quality Bicycle Products (QBP) operates as the invisible backbone of bicycle retail, distributing products from four strategically located warehouses to over 5,500 independent bike shops. QBP sales rep Bryce Buckner reveals how this system works, explaining why bike shops choose QBP ...
In this thorough mountain bike gear review episode, hosts Josh and Dane share their honest, long-term testing experiences with popular MTB products including SportRX Huckson Sunglasses and Vittoria Agarro Tires & Inserts. The discussion covers detailed performance analysis of Vittoria's graphene-enhanced tire compounds, weight comparisons between different tire and insert combinations, and practical advice fo...
Experience the diverse mountain biking terrain of Southwest Colorado with Jake Quigley, owner and operator of Zuma Bike Ranch in Cortez, Colorado. Strategically located at the northern part of Phil's World's expansive 62-mile trail network, this 40-acre mountain bike facility provides riders with direct trail access from their campsite. The unique location offers incredible variety, from high desert pinyon a...
Discover the engineering and chemistry behind tubeless technology and more with Stan's (NoTubes) President Mike Bush, whose industrial manufacturing background shaped ~25 years of cycling innovation. Bush explains the technical details of bead seat geometry, the science of sealant particulate systems, and how CT scans of mounted tires revealed the "bead float" phenomenon that caused early tubeless failu...
Rider safety takes precedence in this essential bike shop secrets episode, where bike industry veteran Dane Higgins addresses the critical question every mountain biker faces after a crash or component failure: "Can I ride it?" Learn the definitive protocols for assessing carbon frame damage, from the professional coin tap test to identifying dangerous stress points that require immediate replacement versus ...
Tired managing batteries, firmware updates, and paying for expensive electronic drivetrains? This episode with SRAM's Jimmy Nordloh goes deep into the new Eagle 90 and Eagle 70 mechanical transmission systems that deliver transmission's shifting performance without electronic complexity. The new mechanical transmission uses the same cassettes and flattop chains as the wireless transmission systems but use a...
In this comprehensive bike maintenance episode, suspension expert Dane "Suspension Guru" Higgins tackles the most common disc brake problems plaguing mountain bikers. Learn why your hydraulic disc brakes keep squealing despite new rotors and pads, how brake pad contamination occurs, and the proper bedding process for noise-free performance. Dane explains caliper alignment techniques, the debate between OEM v...
In this comprehensive deep dive, Shimano's Mountain Bike Product Manager Nick Murdick reveals a copious amount of details about their new XTR M9200 Di2 wireless groupset. Learn how Shimano engineered their first fully wireless mountain bike drivetrain with on-board derailleur batteries, customizable shifter paddles, and rock-impact protection designed from "the rock's perspective." Murdick explains...
Go inside Park Tool, the world's largest bicycle tool company, with Technical Expert Truman Purdy in this deep-dive interview. Learn the fascinating origin story of how Art Engstrom and Howard Hawkins transformed from a small Schwinn repair shop in Minnesota to creating the iconic blue tools that define professional bike maintenance today. Discover why Park Tool switched from red Schwinn-branded tools to their tr...
This engaging episode features the Calirado Kid, whose authentic and humorous mountain biking videos have built him a substantial following with videos regularly reaching hundreds of thousands viewers. While he shares interesting glimpses into creating his popular videos, the conversation primarily delivers valuable insights from his extensive riding experiences across Arizona's technical terrain, Colorado's...
In this in-depth episode of the MTNCOG Podcast, we dive into the science behind mountain bike tire design with Ken Avery, Senior Vice President of Product Development at Vittoria. Ken breaks down the complex process of tire manufacturing, from the initial casing construction using nylon or cotton materials to the vulcanization process where the tread is applied. He explains how Vittoria's innovative use of graphe...
In this engaging episode of the MTNCOG Podcast, the hosts welcome Jess the Maker, a prominent mountain biking content creator who blends humor, authenticity, and technical riding expertise. The episode was recorded shortly after Jess was in town working on a project with 'Visit Tucson'. The conversation explores how she's helping showcase Tucson as a "hidden gem" of mountain biking while also...
In this episode of The MCP, hosts Josh and Dane dive deep into the science of mountain bike suspension with Norco development engineers Colin Ryan and Kirk McDowall. The conversation explores Norco's different suspension platforms with detailed explanations of axle path, anti-squat, and anti-rise properties. The engineers reveal how these technical elements directly impact riding performance, particularly in tech...
In this unfiltered episode of The Mountain Cog Podcast (recorded during the snowy Sedona Mountain Bike Festival) hosts Josh and Dane are joined by special guests Mike "Babyfoot" Jones and Derrick Kampfer for a raw, technical dive into mountain bike suspension. The conversation takes unexpected turns from the hilarious origins of "nipple management" in bike maintenance to detailed comparisons betwee...
The Mountain Cog Podcast welcomes Julian Richardson, Lead Industrial Designer at Faction Bike Studio, for an in-depth exploration of bicycle design. Julian explains how Faction operates as design consultants for bike manufacturers, handling everything from initial sketches to final production support. The discussion clarifies the often misunderstood difference between industrial design (focused on user experience and ...
In this information-packed episode of Mountain Cog, hosts Josh and Dane dive into essential mountain bike maintenance tips that every rider should know. They share their expertise on cutting carbon handlebars safely using abrasive blades, explaining how to prevent fraying and properly finish the cut edges. The conversation then shifts to the benefits of Squirt chain wax for desert riding conditions, with both hosts sh...
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