Mountain Cog
Mountain bike podcast that will make you laugh and learn. Featuring a wide range of passionate guests. Available everywhere (Apple, Spotify etc).
Episodes
Josh and Dane spend this episode digging through the mountain bike industry to find out which brands are actually building their stuff in the USA — and the answer isn't always what you'd expect. From titanium frame builders like Moots, Lightspeed, Sage, Chumba, Sklar, and Bingham to newer players like Stinner and Neuhaus, they break down who's hand-welding frames stateside and who's just slapping an American f...
"Mythical" is the word Josh uses for Whistler before Dane even opens his mouth — and by the end of this episode, you'll understand why every mountain biker treats this place like a pilgrimage.
Dane, fresh off his latest Whistler trip, breaks down exactly what it takes to get there and what it costs once you do. Direct flights, the shuttle from Vancouver, lift tickets, lodging, food — the guys go ca...
There's a ton of talk right now about motor gear units (MGUs) coming out of Eurobike, but we haven't found content with enough depth to satisfy our questions. So in this episode, Dane and Josh go deep on MGUs, comparing five major players — Gobao, Avinox, Pinion, Owuru, and IntraDrive — and explaining how the different types of MGUs (stepped gearbox, CVT, and eCVT) actually work.
The guys cover both sides...
Fifteen skills. One episode. Zero excuses for getting stuck with a long walk out when your bike breaks down. Dane and Josh take on the basic mountain bike maintenance every rider should know... the stuff that turns "I have no idea what's wrong" into a "quick fix in your own garage".
From dialing in tire pressure to spotting the bent derailleur hanger that causes half the shifting problems they see in Dane's shop, thi...
Two old friends, one hot morning ride, and a whole lot of opinions. On this Shop Talk episode, Dane and Josh get into SRAM's eyebrow-raising $2,000 XX DH Transmission and whether a downhill bike even needs that kind of drivetrain. Dane brings the downhiller's perspective — years on the XO DH group, ditching chain guides, and why those Whistler kids running chainless might be onto something. Josh brings the que...
If you've been paying attention to the mountain bike market lately, you've probably noticed some unfamiliar brand names popping up — and some surprisingly low price tags attached to them. Episode 128 is Josh and Dane's deep dive into the growing wave of Chinese brands entering the US market not as behind-the-scenes manufacturers, but as direct competitors to the brands you already know and ride. From complete ...
Upgrading your mountain bike fork is one of the highest-impact changes you can make to your ride — but it's also one of the easiest ways to waste money if you don't know what you're doing. In this episode, Dane draws on years of suspension work in the shop to walk through when a fork swap actually makes sense, what to watch out for when buying used, and why the current fork sitting on your bike right now might...
Shop Talk is back on the Mountain Cog Podcast, and Episode 126 is loaded. Josh and Dane open with the Avinox M2 motor conversation that's dividing the e-bike world right now — too much power, not enough regulation, or just the next evolution of trail riding? Then they get into something that didn't get nearly the attention it deserved: SRAM overhauling their entire non-T-type Eagle lineup and simplifying it do...
Ever wonder how much money bike companies actually make? In this episode, Josh breaks down the real financials behind the mountain bike industry — and the numbers might surprise you. Using publicly available data from Giant, Merida, and Shimano, plus a detailed cost breakdown of a $5,000 acoustic mountain bike and a $15,000 e-MTB, we dig into what bike brands actually pocket after all the bills are paid. Spoil...
Episode 124 marks the debut of Shop Talk — Mountain Cog's new recurring episode format built around four segments that cut through the marketing noise and get to what actually matters on the trail and in the industry. The guys kick things off with what everyone's talking about: Nolly Bikes has entered receivership, and Josh breaks down what that actually means, how it compares to what Rocky Mountain and YT wen...
Brakes are one of those things most riders don't think about until something goes wrong — and then it's all they can think about. This episode of Mountain Cog changes that. Josh and Dane dig into the Hayes versus Shimano debate with the kind of depth and honesty that's hard to find when every other review online is either sponsored content or a five-minute YouTube video that barely scratches the surface. The c...
Sunglasses might be the most under-thought of piece of gear in mountain biking. Most riders either skip them entirely or default to whatever they already own, without knowing that the wrong tint, frame, or fit can actually make riding harder and riskier. Rob Tavakoli, CEO of SportRX and a guy who's been obsessed with eyewear since he was nine years old, joined the Mountain Cog crew in Tucson for a follow-up to his E...
When Josh Sprague couldn't find a hydration pack that stayed put, ran cool, and didn't feel like dead weight on his back, he built one himself. Fourteen years later, Orange Mud offers unique solutions to the endurance and mountain bike markets. Sprague joins Josh & Dane this week to explain what makes Orange Mud's Endurance Pack different from everything else on the market. The conversation covers pack geometry,...
Ever wonder why bike shops seem to come and go? The answer's in the math, and it's not pretty. Josh dives deep into industry data from the National Bicycle Dealer Association, trade publications, and financial modeling sites to paint a realistic picture of bike shop profitability. Spoiler alert: the average bike shop owner in America takes home less than $50k a year and works 50-60 hours a week. With 1,000's of bike...
Does your mountain bike fork feel harsh over bumps? Is your suspension bottoming out on drops or packing down in rock gardens? In this comprehensive suspension setup guide, professional bike shop owner and suspension expert Dane Higgins and co-host Josh walks you through the exact process to dial in your MTB suspension settings. Starting with proper sag measurement (the foundation of all suspension tuning), you&rsqu...
New to mountain biking in 2026? This beginner-focused episode delivers expert guidance on every aspect of starting your mountain bike journey. Learn the key differences between entry-level hardtail bikes (under $1,000) and full suspension options (around $2,000), plus how to determine the right frame size based on your height. Discover why bike shop quality brands like Trek, Giant, Specialized, Norco, and Rocky Moun...
Mountain bike enthusiasts get real-world product testing results in this Bike Shop Secrets episode featuring comprehensive reviews of the Norco Optic and Outbound bike lights. Dane provides an 8-month review of his Norco Optic, a unique 125mm travel bike with high pivot suspension design featuring a rearward axle path and idler pulley system. He explains how this unconventional setup delivers exceptional smoothness ...
Looking to upgrade your mountain bike's contact points without breaking the bank? This episode of the Mountain Cog Podcast explores two of the best grip solutions for combating arm pump and hand numbness: SQ Labs 70x 2.0 Pro Grips and Rev Grips. SQ Labs brings German precision engineering with ergonomic design focused on reducing peak loads and delaying forearm fatigue through advanced TPE compound technology. Josh ...
Starting a product company in the cycling industry isn't for the faint of heart—just ask Ryan Burney. After years of designing bikes at Cannondale and GT, Ryan quit his job with no safety net to launch Rim Saver and eventually Bare Innovation, his engineering consulting firm. In this episode, Ryan gets real about the economics of running a small cycling business, why he realized product companies need to "go b...
What killed the direct-to-consumer bike boom? This episode combines financial data, industry research, and insider knowledge to explain the DTC mountain bike industry's spectacular rise and dramatic fall. Josh presents findings indicating that many of the DTC bike brands are financially struggling or insolvent. The podcast reveals how customer acquisition costs skyrocketed 200%+ over ~10 years as Meta and Google rep...
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