The Health & Wellness Marketing Show

If you feel like you’re creating solid content –  but still blending into the background –  you’re not doing anything wrong. You’re just operating in a landscape where average content is everywhere, attention is fractured, and being “helpful” is no longer enough to stand out. In this episode of the Health and Wellness Marketing Show, Uli Iserloh continues the two-part series on The Future of Content Marketing in 2026, specifically...

If it feels like you’re creating more content than ever – yet getting fewer results – you’re not imagining it. The rules of content marketing are changing fast, and most practitioners are still playing with yesterday’s playbook. In this episode of the Health and Wellness Marketing Show, Uli Iserloh breaks down what’s actually happening to content marketing as we head into 2026, specifically for integrative, functional, longevity, ...

Most practitioners are posting on social media – but not strategically. Instead of attracting ideal patients, building trust, or driving conversions, many feeds look random, confusing, or too broad to resonate. In this episode of the Health and Wellness Marketing Show, Uli and Jennifer break down what strategic social media actually looks like for integrative, functional, regenerative, and longevity practitioners. They explain how...

What if AI could become your strategic thinking partner  – helping you solve problems, plan workshops, reduce decision fatigue, and lighten the cognitive load you carry every day as a health practitioner? In this episode of the Health and Wellness Marketing Show, Uli and Jennifer Iserloh break down how integrative, functional, BHRT, and regenerative practitioners can use ChatGPT not just for writing, but for thinking. They revea...

This Thanksgiving episode of the Health and Wellness Marketing Show is different from the usual marketing strategy and practice-growth discussions. Instead, Uli and Jennifer take a moment to reflect, express gratitude, and acknowledge the incredible work that health and wellness practitioners do every single day. In a culture filled with misinformation, stress, ultra-processed food, and burnout, practitioners like you play a pivot...

What if the one thing standing between you and being recognized as the leading expert in your field isn't your credentials, experience, or results – but simply the absence of a published book with your name on it? Jennifer Iserloh, a traditionally published author of four books who has collaborated on over 25 titles, reveals why every health and wellness practitioner should publish a book in 2026.  Drawing from Jennifer's extensi...

What if the biggest barrier preventing you from dominating your local market with video content isn't your camera skills or technical expertise, but simply not knowing that AI can now handle the entire video creation process for you? In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by his co-founder and wife Jennifer Iserloh to reveal how AI has revolutionized video creation for healthcare practitio...

What if the secret to standing out in a crowded healthcare market isn't just what you know, but how you deliver that knowledge to busy patients who consume content on the go? In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by Big Boost's co-founder and wife Jennifer Iserloh to explore why video reel marketing has become the dominant force in patient education. Drawing from Jennifer's 15+ years in...

Launching a BHRT or longevity-based practice can feel overwhelming  – from websites and SEO to social media and patient education, there are countless moving parts. But what if there was a clear, proven playbook to help you set up everything the right way – from the ground up? In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by his co-founder and wife Jennifer Iserloh to break down the 7 core system...

What if the fastest way to grow your cash-based practice wasn’t about more certifications  – but about mastering five foundational power moves that build trust, visibility, and momentum? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with James Chester, founder of Chiro Hustle and Digital Hustle Agency, to explore what it really takes to build a thriving, cash-based health business in today’s compe...

What if the most powerful sales strategy wasn’t another funnel or ad  –  but an authentic conversation that builds trust at scale? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Mary Kathryn Johnson, automation strategist and founder of Messenger Funnels, to discuss how to design conversations that convert. Known as one of the early pioneers of chatbot and conversational marketing, Mary shar...

What if the secret to building a highly qualified email list isn't another PDF lead magnet, but tapping into people's innate curiosity about themselves? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Maeve Ferguson, creator of the Client Engine and expert in transforming intellectual property into scalable lead generation systems. As a trained specialist in Ryan Levesque's Ask Method and con...

What if your clinic disappeared from search overnight – not because of Google, but because of AI? In this episode of the Health and Wellness Marketing Show, Uli Iserloh breaks down one of the biggest shifts in online search: patients are bypassing Google and going straight to ChatGPT, Gemini, Perplexity, and other AI tools for answers about their health. Unlike traditional search engines, these platforms don’t serve up a list of...

In a world of automation and AI, why are the most successful health practitioners going back to handwritten thank-you notes and personal storytelling to connect with their audience? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with award-winning branding and copywriting expert Marisa Shadrick to explore how to create genuine human connection through written communication. As a former ministry ...

What if you could build a waiting list of qualified patients, become a local celebrity, and generate six-figure revenue increases – all from hosting a single day of virtual content? In this episode of the Health and Wellness Marketing Show, Uli Iserloh welcomes Dr. Mark Wade, founder of Virtual Summit Software and creator of the revolutionary one-day summit format. With over a decade of experience building six and seven-figure com...

What if the biggest barrier to healing isn't the treatment itself, but who holds the power to make change happen? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with JR Burgess, three-time bestselling author and healthcare innovator who has transformed over 100 clinics worldwide. Jr shares his remarkable journey from building the top-volume stem cell clinic in the country to discovering the revol...

What if the solution to healthcare's cost crisis isn't more doctors, but a completely different way of delivering care? In this episode of the Health and Wellness Marketing Show, Uli Iserloh reconnects with James Maskell, founder of Evolution of Medicine and pioneer in functional medicine community building. James shares his decade-long journey from launching the first functional medicine meetups in New York to revolutionizing he...

What if the biggest barrier to scaling your practice isn't more patients – but understanding which phase of business you're actually in? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Seth Conger, COO of Freedom Practice Coaching and serial entrepreneur with over a decade in functional medicine. Seth breaks down the four distinct phases every health practice goes through – new business, star...

What if the secret to scaling your practice isn't working harder – but working smarter with AI? In this solo episode of the Health and Wellness Marketing Show, Uli Iserloh explores the current state of AI-powered health and wellness marketing and why this technology represents the biggest shift since the internet arrived in the mid-90s. From ChatGPT's explosive growth to specialized tools like FunctionalMind.ai, Uli breaks down ...