Getting To YES

Getting To YES

Getting to YES boils down to two things: Saying the right things and saying those things consistently. What if you could spend time with leaders from all walks of life, ask them about their successes, mistakes, and lessons learned in influence, persuasion, and getting others to say ”yes” -- and then take an insight or two to help you achieve greater things? That’s what we do here on the Getting To YES podcast. Brought to you by Dr. Uli Iserloh, a marketing strategist (and former scientist), Uli invites you to the most thought-provoking and insightful conversations on persuasion, influence and how the brain makes decisions so you can get the highest buy-in from those around you and soar far beyond your goals.

Episodes

June 21, 2023 31 mins

How do you build your dream practice? That's the question we're exploring in the latest episode of Getting To YES – examining the key ingredients needed to create a practice that you feel passionate about, that lights you up, and that supports how you want to live your life. As you will discover in my conversation with Jennifer Wheeler, there's a smarter approach to either launch your first practice or reinvent your existing prac...

Online summits have been a proven vehicle to grow your email list, connect with influencers, build your authority, and generate revenue! Personally, I’ve been involved in a number of summits, including the first ever summit on Cannabis back in 2017 - where we enrolled more than 250,000 registrations and generated over 3 million dollars in about a month. Yet virtual summits can work just as well on a much smaller scale, and that’s...

In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a successful private practice in the integrative and functional medicine space. Along with his wife Linda - a board certified family medicine DO, they grew a successful private practice at Origins Functional Medicine - learning firsthand what goes into running a successful practice…  ... ...

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There's a lot of overwhelm when patients experience health challenges… and oftentimes, health practitioners unknowingly add to the overwhelm. In their quest to identify and resolve the underlying root causes for a patient, health practitioners frequently jump straight to protocols and treatment – without allowing enough time for a patient to “get ready” for treatment. In this episode with Andrea Nakayama, one of the leading funct...

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The separation of patients from their families is one of the greatest tragedies due to how the healthcare system responded to COVID-19. Throughout the country, hospitals, long-term care facilities, doctors’ offices, and more have banned visitors, forcing individuals to suffer alone. This horror continues to this day in many places. Steve Reiter shares in this episode what let him to create the NEVER ALONE project... and the legis...

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“To change your results, you must change your systems. Success is merely a series of systems working together.” (T Harv Ecker) Putting systems in place may not sound sexy, but it sure does make life a lot easier. Yet the majority of entrepreneurs struggle with project management and file organization, which in turn needlessly drain their cognitive reserves…. forcing them to fly by the seat of their pants! So in this podcast episo...

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“At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick and mortar practice and open up a virtual practice the next month, but you can take a step towards that,” explains Dr. Brian Mowll, Founder and Medical Director of Sweet Life Diabetes Health Centers, host of the Mastering Blood Sugar podcast, and one of the top 50 functional medicine doct...

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“If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter, when it comes to that problem and how you solve it, that's where you have to inject your particular take on it,” explains Robby Fowler, branding and marketing strategist. 

 

Most importantly, you m...

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“We need to be able to connect with people emotionally. Because if we can't do that, then everything, all of the brilliant things that you have to say, are going in one ear and out the other,” explains Kyle Gray, world-class presentation coach, story strategist and author. 

 

Healthcare experts tend to struggle with relaying information in a way that is relatable and understandable to their audience. It’s one thing to know how to s...

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“Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field,” shares Tom Blue, healthcare entrepreneur.

Functional ...

“America's drop in life expectancy is ridiculous compared to the rest of the world. And there's so many things driving that and many of those things would be helped with the deployment of functional medicine at scale,” explains James Maskell, co-founder of the Functional Forum and author of The Evolution of Medicine and The Community Cure.

The increase in people being diagnosed with chronic illnesses is a real problem, especially i...

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Public speaking and being on camera can be a daunting experience for many. Jennifer Iserloh, a professionally trained chef and functional wellness expert, shares her journey of overcoming camera fears and offers guidance on how to become comfortable in front of the camera. In this episode, Jennifer shares her experience of her very first TV appearance on The Today Show and the techniques she has since used to master on-camera work...

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Burnout is a prevalent issue in the healthcare industry, with a majority of practitioners experiencing its negative effects. That’s why Dr. Lara Salyer introduced the concept of a “flow-channeled culture," which combines flow with anti-burnout strategies to create a healthier work environment for healthcare professionals (and entrepreneurs alike).

A flow-channeled culture promotes feedback, integrity, communication, and a focus on ...

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Artificial intelligence (AI) has been widely adopted since the release of ChatGPT on November 30, 2022… amassing over 100 million active monthly users in less than 2 months.

It’s safe to say that AI tools are here to stay and have already begun to transform the way people approach marketing thanks to the arrival of tools like ChatGPT.

“Ultimately, I believe this technology is so different from anything else out there is that people...

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Written information is more available than ever before – thanks to the power of AI tools. This means that more people are going to be relying on industry experts to know what information to trust. 

A personal brand is an identity based around a person’s expertise, reputation, ideas, and personality. As a personal brand, developing trust is the most important step for success. 

The inspirational stories and quirks that set a person ...

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Change cannot be made solely based on ordering someone to do something or just giving them information. People need to first have a strong image of their ‘why’, so that they make the choice to commit to change. 

Once patients have determined what the positive emotional attractor is for them specifically, then self-efficacy improves and they begin to advocate for the kind of care they want. 

A coach helps by being a non-judgemental ...

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“When it comes to integrative medicine, it’s not a quick fix approach. It’s about really having high buy-in and knowing that this is a lifetime shift in our thinking, in our lifestyle habits, in all of those pieces and so we really do need support longterm to be able to be successful,” explains Dr. Michelle Peris, ND. 

Dr. Peris is the clinical director of the Poppy Clinic and creator of The Wild Collective, a community health init...

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“I always tell people today, anywhere you are in your life, you need something in front of you to pull you, otherwise your paths will take you and bring you back,” explains Tony Grebmeier, serial entrepreneur and owner operator of the Be Fulfilled journal and app. 

In this episode we discuss the concepts of drivers and drainers and how they factor into long term success. 

Tony was struggling to feel fulfilled by his life. As debt p...

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“All entrepreneurs, all influencers, and all thought leaders should be considering something like a podcast, because it gives you that chance to build trust ahead of time,” shares Danny Ozment, owner of Emerald City Productions. 

In this episode we discuss the reasons why you should consider starting your own podcast.

A podcast is a fantastic way for people to build connections and trust with their target market. By starting a podc...

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“You have to become a community marketer and a community-style engager, and that's the way that people become known and loved and trusted in their community,” explains James Chester, co-host and co-creator of Chiro Hustle, the #1 podcast in the chiropractic space as well as a very successful Facebook ad agency for chiropractors and weight loss specialists. In this episode, we discuss the five power moves for cash-based health pra...

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