The Health & Wellness Marketing Show

What if the solution to healthcare's cost crisis isn't more doctors, but a completely different way of delivering care? In this episode of the Health and Wellness Marketing Show, Uli Iserloh reconnects with James Maskell, founder of Evolution of Medicine and pioneer in functional medicine community building. James shares his decade-long journey from launching the first functional medicine meetups in New York to revolutionizing he...

What if the biggest barrier to scaling your practice isn't more patients – but understanding which phase of business you're actually in? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Seth Conger, COO of Freedom Practice Coaching and serial entrepreneur with over a decade in functional medicine. Seth breaks down the four distinct phases every health practice goes through – new business, star...

What if the secret to scaling your practice isn't working harder – but working smarter with AI? In this solo episode of the Health and Wellness Marketing Show, Uli Iserloh explores the current state of AI-powered health and wellness marketing and why this technology represents the biggest shift since the internet arrived in the mid-90s. From ChatGPT's explosive growth to specialized tools like FunctionalMind.ai, Uli breaks down ...

What if the secret to better time management wasn’t another productivity hack – but learning how to pre-decide what really matters? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with author, speaker, and Real Life Process® creator Teresa McCloy to explore a new approach to decision-making, time blocking, and life design. Drawing from her book Do What Matters, Teresa shares how pre-decision and int...

What if burnout wasn’t a sign of failure – but a signal that your brain is starved of creativity? In this episode of the Health and Wellness Marketing Show, Uli Iserloh reconnects with Dr. Lara Salyer to explore the neuroscience of flow – why it matters, how it impacts your productivity and mental health, and what practical steps you can take to invite more flow into your daily life. From the biochemistry behind creative states ...

What if your biggest business breakthroughs didn’t require more strategy – just a shift in your brain state? In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by Dr. Eugene Choi, a clinical pharmacist turned neuroscience and mindset expert, to explore how understanding your brain’s survival and executive modes can radically transform your decision-making, productivity, and leadership. Dr. Choi expl...

What if the key to scaling your practice wasn’t more hours – but more efficiency, simplicity, and systems? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat with integrative and functional medicine trailblazer Dr. Buddy Touchinsky, founder of Peak Integrative Wellness. Buddy shares his candid journey to building a thriving, team-based integrative practice using smart systems, streamlined marketing, and co...

What if scaling your practice wasn’t about working harder – but about working smarter with group coaching? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Sachin Patel, founder of The Living Proof Institute and Perfect Practice, to unpack how group coaching programs can help practitioners deliver more impact with less burnout. Sachin shares practical insights from years of running hybrid and ...

What if the key to freedom and creativity wasn’t doing more – but building systems that let you do less? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with systems and operations strategist Chelsea Brinkley to explore how entrepreneurs can build simple, effective systems to create more balance, reduce overwhelm, and scale sustainably. From project management to email organization, Chelsea share...

What if the secret to a thriving functional medicine practice wasn’t selling more appointments – but designing a care model that supports long-term healing and financial stability? In this episode of the Health and Wellness Marketing Show, Uli Iserloh welcomes back functional medicine membership innovator Dr. Lara Salyer to dive deep into one of the most impactful shifts a practitioner can make: transitioning to a membership model...

What if the key to getting more done wasn't more discipline – but better dopamine? In this episode of the Health and Wellness Marketing Show, Uli Iserloh talks with functional medicine pioneer and Perfect Practice founder Sachin Patel about the surprising biology behind productivity and sustained motivation. Based on his book The Motivation Molecule, Sachin reveals how dopamine – the “motivation molecule” – can be harnessed thro...

What if better patient outcomes weren’t about giving more advice – but about asking better questions? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Dr. Sandra Scheinbaum, founder and CEO of the Functional Medicine Coaching Academy (FMCA), to explore the often-underestimated power of health coaching. As a trailblazer in training coaches to support functional medicine practices, Dr. Scheinba...

What if the fastest way to grow your authority and audience didn’t require social media ads – or even your own podcast? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Jeremy Ryan Slate, founder of Command Your Brand and host of the the Jeremy Ryan Slate Show, to talk about the power of podcast guesting. With over 1,000 podcast interviews under his belt and years of PR experience, Jeremy bre...

What do NASCAR pit crews and high-performing health teams have in common? A lot more than you think. In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with championship-winning NASCAR coach Matt Clark to explore what it takes to achieve high performance – whether you’re on the track or running a practice. Drawing from his experience with elite pit crews for legends like Jeff Gordon and Jimmie Johnso...

What if the secret to better enrollment and patient engagement wasn’t in your credentials – but in the stories you tell? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with storytelling strategist and author Kyle Gray to explore how practitioners can use storytelling to overcome objections, build trust, and ethically increase conversions. Kyle unpacks why even the most brilliant experts struggle...

Is email marketing still worth it in 2025? Short answer: absolutely – and it might be the single most valuable asset your practice owns. In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined once again by launch strategist Robby Fowler for a deep dive into building and nurturing your email list. Robby shares the mindset, strategy, and practical tools behind consistently showing up in your audience’s i...

What if the secret to patient transformation wasn’t more information – but more connection? In this inspiring episode of the Health and Wellness Marketing Show, Uli Iserloh chats with naturopathic doctor and community health pioneer Dr. Michelle Peris. As the founder of the Wild Collective, Michelle shares how group-based care and community medicine can radically improve outcomes, boost motivation, and help patients finally say ...

What if launching your idea didn’t require a fancy funnel, perfect course, or massive audience? In this episode of the Health and Wellness Marketing Show, Uli Iserloh talks with launch strategist Robby Fowler about how to bring your ideas to life with confidence, simplicity, and strategic precision. Robby breaks down the process of seed launching – validating your offer before building it – and how to turn your knowledge into a ...

What if the true transformation in healthcare starts with reimagining what’s possible beyond “fine”? In this powerful episode of the Health and Wellness Marketing Show, Uli Iserloh speaks with Dr. Meghan Walker – naturopathic doctor, entrepreneur, and author of the book Impact Medicine – about how the future of medicine lies not in treating sickness, but in empowering potential. Together, we explored the “Line of Fine,” the rise...