The Sales Factory
It’s easy to waste years of your life searching for the secrets of entrepreneurship without much to show for it. Join DJ Carroll, also known as Coach Carroll, as he pulls back the curtain on topics like high-level sales, marketing, brand awareness, social media strategies and a lot more! Each episode contains powerful information to help you grow business, drive bigger dollar sales, and build a respected brand.
Episodes
You're not a tree.
That's the message for this one.
It's mid-December. That strange in-between stretch where most people start sleepwalking toward January, hoping a calendar flip will magically change their life.
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When Laurie Kemp left a successful legal career to join the family business, everything changed. In this episode with Coach Carroll, she shares how one big decision led to rapid growth, community impact, and a front-row seat to the ever-shifting real estate market. This is a story about bold moves, timing, and the power of staying true to your values.
When times get tough, most entrepreneurs fold — but not Nick Friedman. In this episode of The Sales Factory, the co-founder of College Hunks Hauling Junk & Moving shares how grit, mindset, and adaptability turned a college side hustle into a $300M brand. His story reveals what it really takes to keep going when everyone else walks away.
Discover how to stop undercharging and start scaling your business with proven premium pricing strategies. In this episode, Coach Carroll and Joe Crisara break down the exact sales framework top contractors use to increase revenue, boost close rates, and build profitable service businesses.
Learn how to position value with confidence, implement tiered pricing models, and attract high-value clients without discounting your worth. Pe...
Discover the foundational mindset shift that separates world-class entrepreneurs from the rest. It's not about money, connections, or finding the perfect timing—it’s about one crucial internal element that many founders overlook. If you feel stuck, this is the pillar of resilience and action you need to start building now.
In this episode of The Sales Factory, I (Coach Carroll) break down the most mind-blowing book launch I’ve ever witnessed — and what it taught me about marketing, offers, pricing, and mindset.
Yes, Alex Hormozi sold 3.5 million copies of $100M Money Models in under 72 hours. But this isn’t just about what he did — it’s about what I learned watching it unfold in real time, and how it's reshaping the way I’m launching The Hunter Head ...
Success isn’t built on luck — it’s built in the trenches. In this episode of The Sales Factory, Coach Carroll sits down with Jake Dixon, founder of The Locker Room, to dig into what it really takes to win in real estate and business.
You’ll hear the shocking truth behind why 87% of real estate agents fail, why “consistency is still undefeated,” and how one couple went from living on food stamps to earning $300K in their first year ...
In this episode, Coach Carroll sits down with Patrick Carr, founder of Blue Collar Media Group, to deliver a brutally honest message for contractors, service-based businesses, and anyone in the blue collar space.
Patrick doesn’t sugarcoat it: if you're still relying on outdated marketing, ignoring social media, or resisting AI, you're already falling behind. With firsthand experience building a multi-million dollar media company fr...
Mike Brown flew 75 combat missions in Iraq, built a $100M+ energy firm, sold for "life-changing money" in 2019... then lost $100,000 every month for two years straight.
How does a former fighter pilot who generated over $100 million go from financial freedom to nearly broke? And what did he learn that could save you years of grinding?
Krista Yockey's commercial real estate deals take 2 years to close compared to 45 days in residential. She managed 278 agents when COVID hit, then pivoted to industrial real estate.
From corporate micromanagement to million-dollar warehouse deals, Krista breaks down the industrial boom and why "everything is negotiable." Her husband's cancer shifted h...
Kory Rkyman's parents waited 8 years to escape Soviet Russia with one suitcase and $400 cash. Today he runs a $48 million insurance agency with 31 remote employees spread across the country.
Kory breaks down his unconventional approach to building businesses - from paying recruiters $5K to steal top talent to making $57K on house flips through social ...
Victor Rancour was broke, living in a room with a baby, making $6/hour at oil changes when he answered a Craigslist ad for an HVAC job he knew nothing about. Four years later, he'd built and exited a $50+ million empire.
Victor breaks down the systems and obsessive standards that separate the 5% of service companies that dominate from the 95% that fai...
Strategic Communications Professor Dr. Karen Freiberg reveals how Facebook and Instagram quietly opened their content to search engines - meaning that college party photo could now be the top result when employers Google your name.
From NCAA All-American to AI pioneer, Dr. Freiberg breaks down the seismic shifts happening in social media while o...
What happens when life throws everything at you—trauma, doubt, survival mode—and you still choose to rise? Meyling Marin sits down with Coach Carroll for a raw, vulnerable, and deeply inspiring conversation about rebuilding not just a business, but a life. She opens up about the mindset shifts that changed everything, the battles no one saw, and how reclaiming her self-worth became the foundation for success. This isn’t just anothe...
What does it take to build a multi-million dollar insurance agency—and actually keep it growing? Justin Cook didn’t just crack the code, he rebuilt the system. In this episode, he sits down with Coach Carroll to unpack the mindset, structure, and grit that took him from brand-new agent to one of the most respected names in the business. Whether you're stuck, scaling, or starting over, this episode will challenge what you think it t...
What do firefighting and SaaS leadership have in common? For Matt Verlaque, everything. In this episode, he unpacks how he went from chaos in the firehouse to calm systems in the boardroom—scaling a SaaS company, selling it, and now helping founders do the same. If you’re tired of burnout, bottlenecks, and guessing your way through growth, Matt’s hard-won wisdom might be the reset you didn’t know you needed. But don’t expect fluff—...
What if solving humanity’s biggest problems didn’t require more effort—just smarter systems? Bobby Fishkin is a futurist, inventor, and systems thinker who’s quietly shaping the world behind the scenes. In this episode, he sits down with Coach Carroll to unpack mind-bending ideas about how bots, collective intelligence, and ancient wisdom could be the keys to building a better, more sustainable future. From climate disasters to soc...
What if knocking on doors could build a fortune? Lenny Gray has spent 30 years mastering the door-to-door game—and he’s not just teaching people how to sell, he’s teaching them how to build empires. In this episode, Coach Carroll sits down with the founder of Door 2 Door Millionaire to break down the system that’s helped thousands of reps dominate in one of the toughest sales industries on the planet.
This isn’t just about scripts—...
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