The Sales Factory

The Sales Factory

It’s easy to waste years of your life searching for the secrets of entrepreneurship without much to show for it. Join DJ Carroll, also known as Coach Carroll, as he pulls back the curtain on topics like high-level sales, marketing, brand awareness, social media strategies and a lot more! Each episode contains powerful information to help you grow business, drive bigger dollar sales, and build a respected brand.

Episodes

April 23, 2025 77 mins

Forget being the best—be the only one. Marketing legend Steve Miller joins Coach Carroll on The Sales Factory to break down the unfiltered truth about what really makes a brand unforgettable. From his “uncopyable” philosophy to moose-hunting metaphors, Steve shares how most businesses fall into the trap of being boring—and how to escape it by creating value no competitor can replicate. If you’re tired of competing and ready to stan...

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When you've been laid off not once, not twice, but three times—and you’ve got no plan B—what do you do? If you’re Jason Johnson, you build a real estate brand that turns heads and closes deals. In this episode, Coach Carroll sits down with Jason for an unfiltered conversation about betting on yourself, learning through failure, and finding creative ways to stand out in a crowded market. From cold calls to Halloween parties, this on...

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Frank Besednjak doesn’t hold back. In this episode, he delivers his brutally honest take on why most leaders fail, the biggest mistakes coaches make, and the principles that actually drive lasting success. Forget the fluff—Frank’s approach is all about real results, real leadership, and the tough truths most people aren’t willing to face. If you’re ready for a reality check that could change everything, this episode is for you.

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Most agents play it safe, chasing the same leads, using the same tactics, and getting the same average results. But Ethan Adams isn’t interested in “plain Jane real estate.” His strategy? Relentless creativity, content creation, and refusing to follow the script everyone else is reading from. In this episode, Ethan breaks down his journey from being just another agent to becoming a true standout—by playing a different game entirely...

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March 26, 2025 48 mins

What if you spotted a massive gap in your industry—but had no funding, no tech skills, and no backup plan? Nisrine Masri didn’t just spot the problem—she solved it, building the first-ever load board for movers from scratch. In this episode, she opens up about the grit, mindset, and chaos behind creating a SaaS company without investors or a safety net. The twists in her journey? You’ll have to listen to believe.

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What if the key to scaling your business was something you accidentally stumbled into? That’s exactly what happened to David “Coach P” Peterson. In this episode, he reveals how he went from running a single insurance office to managing 50+ employees, 8 businesses, and a booming coaching empire—all while staying laser-focused on what actually drives success. But here’s the kicker: it all started with one simple shift. If you’re an e...

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Award-winning agent Matt Dietz manages 4,000 policies with just TWO employees while most struggle with 1,800 and a full staff. How? He's built a thriving insurance business by completely rejecting the costly lead-buying approach that bankrupts most agents. In this eye-opening conversation, Matt reveals his "Main Street Method" for generating premium clients, the counterintuitive marketing strategy that outperforms everything else, ...

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What’s the one mistake that’s quietly killing your business growth? Zach Sabin went from zero clients to running a 7-figure agency training business, and he’s revealing the key lessons that made it happen. In this episode, he breaks down the hiring secret that separates top performers from time-wasters, the simple tracking system that skyrockets sales, and the game-changing advice from Alex Hormozi that shifted his entire approach ...

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In this episode of The Sales Factory, DJ Carroll sits down with Kevin Spann, a top Allstate agent and business coach. Kevin shares his journey from humble beginnings to winning over two dozen national sales awards. He discusses the importance of adopting technology quickly, using AI in insurance, and building a strong personal brand that resonates with clients. If you're looking to level up your sales game and embrace innovation, t...

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In this no-nonsense episode of The Sales Factory, Coach DJ Carroll sits down with legendary sales coach and entrepreneur Jordan Stupar. With over 20 years in the sales game, Jordan shares his hard-earned insights on crushing quotas, building a sales empire, and mastering the art of sales with micro-processes. From overcoming objections to scaling massive deals, Jordan reveals the real strategies that helped him train over 15,000 sa...

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Jake Wardrip transformed a side hustle into a thriving real estate career, leveraging persistence, strategy, and innovative approaches. In this episode of The Sales Factory, Jake reveals how he navigated challenges, scaled his business, and found success in a competitive market. You won't want to miss the game-changing marketing idea Jake drops about NIL deals, packed with actionable insights for anyone looking to make it big in re...

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In this episode of The Sales Factory, Coach Carroll dives deep with Mike Stone, a former corporate executive who transformed a Covid-era layoff into a thriving insurance agency. Mike shares his insights from the Goldman Sachs 10K Small Business Program, the challenges of building a business during a pandemic, and how embracing social media transformed his agency’s growth. This is a must-listen for any aspiring entrepreneur.

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In this episode of The Sales Factory, Coach Carroll sits down with Josiah Hartley, a dynamic insurance agent who transitioned from fitness to finance, growing a $17.5 million insurance business in just three years. Josiah shares the highs and lows of acquiring books of business, the challenges of scaling his agency, and his strategies for long-term success. Don't miss the key insights and actionable tips Josiah offers for anyone lo...

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In this episode of The Sales Factory, Coach Carroll chats with Christina Shaw, a top Allstate agent for 26 years and a social media powerhouse. Christina shares her journey and reveals the incredible hacks she uses to engage her community and dominate social media. You won't want to miss the secrets behind her success and how she leverages social media to grow her business and connect with clients. Tune in to hear these game-changi...

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In this episode of The Sales Factory, Coach Carroll interviews Alex Shattuck, a successful entrepreneur and Marine Corps veteran. Alex shares his journey from serving in Fallujah to running multiple businesses and his unique approach to balancing ambition and personal life. Tune in for actionable insights on leadership, resilience, and achieving success without complacency.

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In this episode of The Sales Factory, Coach Carroll talks with Michael and Courtney Weaver from Weaver Sales Academy. They discuss how to balance ambition and lifestyle, sharing insights from their recent trip to Sedona. Learn their strategies for achieving success without sacrificing personal happiness, perfect for anyone looking to thrive in their career and life.

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In this episode, Scott Grates discusses the power of embracing failure, maintaining focus, and building strong business relationships. Learn how his approach to coaching and leadership has driven success in his insurance agency.

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In this episode of The Sales Factory, Andrea Waltz dives into the transformative power of embracing rejection with her "Go for No" philosophy. Discover how changing your perspective on hearing "no" can lead to unparalleled success in sales. Waltz shares actionable strategies, real-life examples, and tips to help you overcome the fear of rejection and turn it into a powerful tool for growth. Tune in to learn how to reframe negative ...

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In this episode of The Sales Factory, Coach Carroll interviews Nick Sakha, a visionary insurance agent who has built an $18 million property and casualty business in just seven years. Nick shares his remarkable journey from a struggling banker to a successful entrepreneur, revealing how his innovative use of social media transformed his business. Tune in to learn valuable insights on leveraging digital platforms for lead generation...

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January 31, 2024 3 mins

Hopping in your headphones real quick to catch you guys up to date on what we got cooking and my life updates! 

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