The Brand Collaborative Podcast

The Brand Collaborative Podcast

The Brand Collaborative Podcast is brought to you by the founders of Brand Author, a leading Texas based Advertising firm that specializes in Branding. This program takes a deep dive into the science and art behind creating a standout brand. Join Zahra Cruzan and Ian Friedel as they interview experts, discuss case studies, and talk with entrepreneurs leading the next great brands.

Episodes

December 29, 2023 62 mins

In this episode, we sit down with the incredible Adesuwa Elaiho, founder and Executive Chef of Asukar, a top-tier pastry company renowned for its artistic creations. After shaping sales for major restaurant brands, she rekindled her pastry passion, blending traditional French cuisine with artistic innovation. Adesuwa's pastry masterpieces, featured on Food Network, showcase her dedication to both taste and aesthetic, making he...

Mark as Played

In this episode, we sit down with the remarkable Aguila Mendez-Valdez, the Founder and CEO of Haute in Texas, an acclaimed PR and Marketing agency that has burgeoned into a thriving multiple six-figures business. With a career marked by dynamic growth and global recognition, Aguila shares her journey and success as we delve into her insights on entrepreneurship, navigating the PR landscape, and the launch of Haute in Network Agenci...

Mark as Played
November 3, 2023 30 mins

In this episode of The Brand Collaborative Podcast, we sit down with Carla Goncalves, the founder of Feliz Wean, to delve into the inspiring journey behind her brand. Carla's story begins as a mother of two, facing the daunting challenge of weaning her second son at his second birthday. With relentless cries and a lack of support for mothers like her, Carla took matters into her own hands, embarking on a quest for solutions. 

H...

Mark as Played
October 20, 2023 67 mins

Join us for an insightful episode with Stephanie Scheller, also known as The Impact Authority, as she shares her incredible journey. With over a decade of expertise in human psychology, Stephanie's story of building her first business from the ground up in just five months is nothing short of inspiring. Having collaborated with 5000+ companies, Stephanie is dedicated to guiding small business owners on the path to creating the...

Mark as Played

In this engaging episode, we sit down with Gabriel Garcia, a true Renaissance spirit with a heart as big as his imagination. Although he hails from the vibrant city of San Antonio, Gabriel's upbringing was marked by a unique duality, spending formative years in the rich cultural tapestry of South Carolina. This diverse background infused him with a distinctive perspective that would later shape his creative journey. Gabriel&ap...

Mark as Played
September 22, 2023 56 mins

In this episode, we are joined by Michal Waechter, a seasoned healthcare administration professional with over a decade of experience in the San Antonio market. Michal has honed her expertise in various aspects of the healthcare sector, from business development and strategy to program execution and operational improvement. Beyond her professional endeavors, Michal is deeply involved in the community, serving on several non-profit ...

Mark as Played
September 8, 2023 60 mins

In this episode, we're joined by Karen Bonnici, an inspiring entrepreneur behind products like Super Blanky®, Super Towel®, and Dreamighty® by Moon Sonder™. Karen's journey embodies the fusion of passion and purpose, leading to patented creations that blend comfort, self-care, and imagination. We explore her resilience, from her origins as a performer to her entrepreneurial endeavors. 

Join us to uncover how Kare...

Mark as Played

Join us on an exciting journey as we dive into the world of education, curiosity, and compassion with our special guest, Ashley Bird. In this episode, Ashley shares her unique experience growing up in a traditional educational model and how it inspired her to explore the transformative power of Montessori education. 

Discover how Ashley's passion for learning, her love for sci-fi, and her desire to make a positive imp...

Mark as Played

In this episode, we have Amazon expert Michael Maher, owner and founder of Cartology as he shares his insightful journey in the world of e-commerce. Discover how his path led him to Amazon, realizing the untapped potential and knowledge gap on Amazon as he helps empower others to create successful Amazon businesses. You don't want to miss this episode!

Mark as Played
February 1, 2023 59 mins

In this episode, we deep dive into different strategies on ways to start a profitable Amazon business. Meet Jason Hsieh, CEO and Chief Visionary Officer at Seller Fuel, a unique eCommerce marketing agency where their mission is to empower brands to scale and reach new milestones. If you are ready to take action and start your Amazon journey, you can get in touch with Jason here - jasonh@seller-fuel.com

Mark as Played

In this episode, we have brand navigator expert Lauren Clemett to help you understand how the brain sees the brand.  She also shares compelling stories and tips to get a clear direction on promoting your personal brand. You don't want to miss this episode!

Check out her latest book, Finding Your Brand True North: How To Lead With Purpose, Direction And Meaning.

Mark as Played
October 25, 2022 66 mins

In this episode Co-Founder of SoStocked, Chelsea Cohen talking about her brand journey.  From launch to a very lucrative sale and joining Carbon 6, Chelsea shares all.

Mark as Played
October 17, 2022 24 mins

In this solo episode, Zahra shares valuable strategies on how to take your brand and integrate it into your marketing. Easy actionable steps to improve messaging and be proficient in your marketing. If you need support, join our workshop

Mark as Played
September 29, 2022 47 mins

In this episode, listen in as we explore how to approach video as a brand equity tool with founder and principle of one of the best media firms in Texas. 

Meet Adam Dusenbury and Elizabeth Reiser from White Cloud Media Group as they share video content strategies for you to finally hit those ROI goals. 

Are you ready to take your brand to the next level?

Mark as Played
September 23, 2022 73 mins

In this episode, our guest Leslie Chasnoff shares the importance of understanding your brand value in order to build  brand loyalty and deliver the brand promise. As the San Antonio Market Director at Notley, she discusses on how to take an organization's vision for its brand and develop programs that align and carry it to success. If you are a changemaker and want to create impact brands, you can get in touch with Leslie here...

Mark as Played
August 16, 2022 59 mins

So how much does your brand actually affect your launch? And what do you do if your launch doesn't go as planned?

In this episode, our amazing guest Ken Westgaard is here to share his expertise on how to create a successful launch by integrating your personal brand and where to go from a launch flop. So get ready to listen in as he discusses the strategies and challenges of having a successful personal brand.

Mark as Played

In this episode, we have invited Dax Moreno, an organization wizard to talk about how to find and acquire the right talent solutions for your company. As the Managing Director of Technology at Vaco, he stresses the importance of integrating new market conditions into your business models and shares powerful ways to empower employees.  If you are struggling to find or retain staffs, then this episode is for you.

Mark as Played
July 27, 2022 18 mins

In this solo episode, host and Brand Author founder Zahra Cruzan shares simple actionable steps to help build and create your brand. She discusses the importance of brand value and presents simple tools so you can start working on your brand strategy today.

Mark as Played
July 18, 2022 28 mins

In this episode, listen in as host and Brand Author founder Zahra Cruzan discusses how important vision is to the branding process. She shares compelling case studies and strategies on making sure your brand vision translates into the experience. You don't want to miss this episode!

Connect with Zahra:

Facebook:  https://www.facebook.com/brandauthor/
Instagram: https://www.instagram.com/brand.author/   

Mark as Played

In this episode, find out how Jesse Cole crafted a unique marketing strategy by staying true to his mantra of "Whatever's Normal, Do the Exact Opposite".  As the owner of Savannah Bananas, a baseball team in the Coastal Plain League, they currently have sold out every game for three straight seasons and have a waiting list in the thousands of tickets. Cole believes to be successful, you need to be passionate about cr...

Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

    How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    New Heights with Jason and Travis Kelce

    Football’s funniest family duo — Jason Kelce from the Philadelphia Eagles and Travis Kelce from the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about their games and share unique perspectives on trending NFL news and sports headlines. Plus, entertaining stories from a combined 21 years in the league, off-field interests, and engaging conversations with special guests. Watch and listen to new episodes every Wednesday during the NFL season & check us out on Instagram, Twitter and Tiktok for all the best moments from the show.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2024 iHeartMedia, Inc.