The Inspired Business Podcast

The Inspired Business Podcast

The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.

Episodes

March 11, 2024 14 mins

Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Business podcast, you’ll learn when you should use a freebie and when you shouldn’t—and wh...

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Thinking about running an online coaching membership? They can be a great source of recurring income as well as a rewarding experience for you and your members alike. But memberships can also be a pain in the butt for creators who don’t like to churn out content or deal with turnover on a regular basis. In this episode of The Inspired Business Podcast, you’ll get some insight on what makes a membership successful, why people leave,...

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Which is better: low-ticket or high-ticket? That’s a big debate in the online business world. Lots of sellers are pushing high-ticket offers these days because higher-priced programs earn money faster. But did you know the majority of your audience will never buy a high-ticket offer? If you’re not selling a low-ticket offer on autopilot, either with or without a higher-ticket offer on the back end, then you’re missing an incredible...

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Partner marketing is one of the most effective methods of growing a business. Today we’re wrapping up a three-part series on this topic by talking about the interpersonal aspects of partner marketing. How should you go about connecting with partners? How can you find them in the first place? And what makes a really great partner (as opposed to someone who might be a fabulous person but the wrong fit for your business)? Let’s answer...

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Last week I explained why partner marketing is one of the most effective and cost-efficient methods of growing your business. Today we’re diving into seven specific activities you can engage in with a partner in order to bless their audience, boost your own email list, and increase your sales. These activities, also referred to as “partner campaigns,” are some of my favorite methods of building relationships in the marketplace whil...

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Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in boatloads of leads at one time, easy to execute, and centered on building real relationships (not algorithms). Sign me up, amen?

But how does partner marketing work, exactly? What will...

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Is this the year you’ll finally crush your online business goals? It can be… if you know how to promote your content consistently and powerfully. In this episode I’m unveiling my top three favorite marketing strategies for selling digital products and services and growing your income month over month. Best part? None of them rely on social media. 

So plug in your earbuds and tune in to this helpful overview of three digita...

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Don’t you love it when a message practically writes itself? It’s that moment when God suddenly downloads some brilliant piece of content into your brain, and you get to receive it, record it, and share it with the world… all for His glory.

But life doesn’t work that way every day. As content creators and business owners, we know work still needs to get done whether it’s divinely inspired or not. As faith-based creators, h...

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There’s a point in every online business where you can choose to persevere or quit. But what does it really mean to persevere? You might be surprised to learn perseverance in business does NOT necessarily mean doubling down, putting in more hours, moving full speed ahead, ride or die. Sometimes perseverance looks like taking a break. And in this episode of The Inspired Business podcast, we’ll tell you why.

If you’re in a s...

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Do you ever feel stuck? Ever dream about a goal but can’t figure out how to achieve it? If you’ve got voices in your head saying you’ll never reach that goal because you’re not smart enough, or you don’t have enough time or money or talent… Wouldn’t it be great to slap a restraining order on that voice and replace it with someone who cares, and who can help you reach the goal?

That’s life coaching in a nutshell. Your life ...

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Why should more Christian business owners pursue financial gain? The money itself is not the reward, but rather what we can do with that money to further God’s kingdom. What would the world look like if more godly people had wealth to share?

In today’s episode we’re hearing from Alyssa Omdal, a top leader in Shaklee Corporation and an experienced direct sales professional. As a Christian mom, former Christian school teache...

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What role does prayer play in your business? As Christians, prayer is the most powerful tool we have at our disposal, and it’s not limited to your “non-work” life. Just as God is sovereign over every aspect of your character, activities, and relationships, He is also actively involved in your business.  Therefore, prayer is a key ingredient in navigating your personal entrepreneur journey.

In this episode of The Inspired B...

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Got too much work on your plate? As online business owners, we wear a lot of hats. Product creation, marketing, customer service, social media, podcast editing, bookkeeping, the list of to-do’s is endless—but our skill sets are not.

Most of us aren’t experts at all the skills needed to run a business, nor do we have the time to do it all. What would it do for your business to offload some of those non-favorite tasks to so...

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Has anybody ever told you to believe in yourself? Or to follow your heart? On the surface these words appear to be encouraging, but dig into the Bible and you’ll find that “encouragement” is actually bad advice.

As Christian communicators and business owners, it’s imperative that we discern between worldly wisdom and God’s wisdom, especially when it comes to how we manage the call God has placed on our lives. In this episo...

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What's the deal with all these online business coaching programs? What does a coach do? How can a coach help you grow your audience, your influence, and your sales? How can you tell if and when it's time to hire a business coach?

In this episode of The Inspired Business Podcast, we'll break down the difference between online courses, coaching memberships, and one-on-one coaching programs, and we'll expl...

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Are you afraid your business will tank if you take a little time off? Truth is, as mompreneurs, we don’t necessarily have a choice about how we spend our time in the summer. With the kids home from school, many of us have increased family responsibilities and less time to focus on our online business pursuits. And I’m here to tell you that’s not just okay, but healthy.

In this episode of The Inspired Business Podcast, we’r...

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Are you trying desperately to grow your email list and gain more subscribers? Do you fret over every single unsubscriber and nasty reply? Do you worry about how much you should or shouldn’t email your list? What are you willing to sacrifice in order to make your subscribers happy?

If these questions take up any tiny bit of space in your head, it’s time to flip the script on your attitude toward email marketing. Your subsc...

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What does it look like to live an integrated, healthy mompreneur life? Is it possible to pursue your passions and serve other women while also being fully present for your family? In this special Mother’s Day episode of The Inspired Business Podcast, I’m talking with my mastermind friends and FOCUS Retreat co-hosts—Jennifer Ford Berry, Lori Beth Auldridge, and Amy Debrucque—all about the challenges and blessings that come with ever...

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Conversion rate, click-through-rate, open rate… lions and tigers and bears, oh my! What’s the deal with all these digital marketing stats? What’s considered good or bad, and what’s the right benchmark for you and your business? In this episode, we’re talking about the metrics you need to know and how to analyze the data so that you can optimize your digital sales funnel for the best possible results. In plain English, that means kn...

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How can you know if your digital product is going to sell? Several factors can help determine ahead of time whether your sales funnel leads to conversions… or crickets. And it’s all dependent on one critical best practice: market research. Have you asked your customers what they want? How do you know for sure that your product is positioned to solve their problem? Are you certain of what their problem is in the first place? In this...

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