As Told by Zink

Ever wonder what brands and agencies are actually looking for from creators? This week I’m joined by Morgan Lee who has 8+ years in influencer marketing to break down the influencer industry from the brand and agency perspective. We chat about how to build real relationships that lead to brand deals, how to stand out at events, why Q4 isn’t always the money maker creators think it is, and the biggest mistakes that can h...

This episode is PACKED with everything you need to know to break into the beauty creator space -or take your career to the next level.

Kilee and I chat all things becoming a successful beauty creator: how to stand out, make money, avoid burnout, prep for holiday campaigns, and what to do if you’re just getting started.

Whether you’re trying to turn your content into a career or already in the space and ready to grow, this...

I saw another gap in the market: creators who have strong, high-quality content but have no idea how to monetize, attract brand deals, pitch themselves or set their rates.

So, I launched a new division within Zink Volt where I personally work with creators through a growth program designed to turn their content and passion into a real business within the influencer industry. From positioning and pitching to rates, brand partnerships...

Haley Konopka started creating content in college during the pandemic, sharing what she loved and eventually finding her niche in beauty and skincare. After opening up about her struggles with acne, she quickly built a loyal community of people who connected with her honesty and content.

Several years later, Haley has turned her platform into a full-time career and reached a place where management made sense for her business. We cha...

I sat down with Camryn Faulkner, University of Alabama student and content creator, to chat about what it’s really like building a platform while still in school. We get into starting social media in high school, navigating sorority life, balancing content creation with classes and a social life, and why so many creators are choosing not to pursue social media full-time after graduation. We also talk about what the future of ...

I manifested my company back in 2017/2018, and it was a wild experience watching something I had envisioned actually come to life. It showed me how powerful our thoughts and intentions can be when they're paired with a lot of hard work.

But as I became more successful and settled into a life I was happy with, both personally and professionally, my spiritual practices slowly took a back seat. I think part of me felt like I didn't nee...

I know you all would love to work with ALDO on their next campaign, so I sat down with Amanda Amar, VP of Global Brand Strategy, PR + Social Media, and Ellen Molina, Influencer Campaign Lead, to get the inside scoop.

We dive into their roles at ALDO, what they look for when casting influencers, how to land a long term partnership with the brand, and why it’s so important to treat your socials like a business. I also pick their...

What if the opportunities meant for you are already on their way?

In this episode, I sit down with Peloton instructor Aditi Shah to talk about the unexpected path that led her to launch Peloton's yoga and meditation programming in 2018 and how one Instagram DM changed everything.

We dive into the power of divine timing, trusting your intuition, and why meditation isn't just about sitting in silence. It's a practice that can help you ...

Everyone wants a talent manager, but the truth is not every creator is ready for one.

In this solo episode, I'm pulling back the curtain on one of the biggest misconceptions in the influencer industry. From missed deadlines and ignoring campaign briefs to disappearing when it's time to communicate, I'm sharing the behind-the-scenes challenges that talent managers face every day and how these habits can damage relationships with bran...

Scarlett Leung [Founder of Pretty Tasty Tea] was given the opportunity to launch a beverage brand and turned it into something personally connected by honoring her grandmother, who always reminds her of the importance of collagen. The result is Alas, a collagen infused iced tea designed to support healthy skin, hair, and nails while delivering results you can actually see.

In this episode, we talk about building a brand from the gro...

We love a Gen Z female founder, especially in the food space. Kiki Couchman is definitely one to watch. After co founding Sourmilk, a probiotic yogurt brand, with her best friend, she helped turn it into a standout business through creative self marketing, social media, and grassroots street activations. In this episode, we dive into how they built the brand from the ground up, the marketing strategies that fueled their growth, and...

Lindsey Hyams, who leads influencer marketing at Wellbel, joins the podcast to share what brands are really looking for from creators. We dive into how influencers can build long term brand partnerships, make the most of platforms like ShopMy, and the common mistakes that hold creators back. Lindsey also shares where she sees the influencer industry heading and offers practical advice for anyone hoping to break into influencer mark...

Samantha Miller joined Zink Talent just a year and a half ago and has quickly built an incredible career as a micro lifestyle creator over the past 5 years, earning six figures in just the first two quarters of this year. In this episode, she shares how she found success without niching down, why treating content creation like a real business has been the key to her growth, and the strategies that have helped her consistently land ...

Amanda made a spontaneous move from Boston to Paris and never looked back. Her journey is proof that when you truly want something, you'll find a way to make it happen. Along the way, she unexpectedly fell into content creation and built a career by creating opportunities for herself rather than following a traditional 9 to 5 path.

In this episode, we talk about taking risks, building a business around your lifestyle, and why moving...

Ginger Rose shares her inspiring story of starting out in influencer marketing, deciding to give social media a shot herself, and ultimately betting on herself by taking it on full time and signing with management. Soon after, she launched her own brand, Le Favorite. We chat through why she chose the lifestyle creator path, how she got started, the pros and cons of management, and the exact step by step process behind starting her ...

In this episode, I sit down with creator Kelsey Martinez to talk about what it really takes to land top brand trips, build relationships with your dream brands, and create long term success as a content creator. Kelsey shares her experience navigating the creator industry, the strategies that helped her stand out to brands, and why some creators consistently get opportunities while others don't.

We also dive into the current state o...

Victoria Engasser was one of the very first creators to sign with Friends of Zink. Less than a month after working with her within the non exclusive division, we signed her exclusively. While her audience was still considered micro, we saw something special: an incredible work ethic, a clear content strategy, and consistently high quality content.

At the time, we weren't sure how brands would respond to a creator with a smaller foll...

I came across Karin Hadadan on social media and was immediately drawn to everything she's building. She's a three-time published author, has gone through her own spiritual awakening, and has turned her healing journey into a platform that helps others do the same.

In this episode, we get into all of it: how she started writing poetry at 16, the health crisis that led to her spiritual awakening, what manifestation and aligned act...