Pitch Masters

Pitch Masters

The Pitch Masters Podcast is dedicated to helping you win more business. No matter how good your products or services are, without the right story, branding, and marketing, you might not get noticed. Danny Fontaine, AKA ’Pitch Guy’ interviews a master of pitching from industry in each episode and covers how behavioural science, psychology, storytelling, creative, and theatre all play huge roles in the success of your business.

Episodes

October 16, 2022 • 60 mins

Rory Sutherland talks great pitches, disastrous pitches, the importance of behavioural science in sales and advertising, overcoming public speaking nerves, and dressing up as a chicken.

If you enjoy the show, please share it with someone else who might appreciate it, and if you can, leave a review. Follow me on social media for video clips of the episode, or visit the website for more information. 

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Tommy Schaff talks prospecting, psychology, velveteen rabbits, Tony Robbins, getting beaten to class president by a drug dealer, being your authentic self, honesty, vulnerability, the power of questions, and buying Dwayne Johnson’s old clothes.

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Jeremy Connell-Waite talks about how a hospital machine changed his career path, storytelling, emotions, Donald Trump and Joe Biden's inauguration speeches, JFK, and the art of being a master communicator. 

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Adam Morgan talks about the battle between emotional-driven creative and data-based selling, dealing with a hostile audience, the formula for creating memories, the (correct) length of headlines, hooking up people to fMRIs to measure their emotions, and doing a front flip off a table in the middle of a pitch.

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Helle Williams, Senior Sales Executive at Sogeti, talks about the importance of research before a pitch, the power of asking questions to gain winning insights, how to sell in Sweden, and being a woman in the male-dominated industry of IT consulting.

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Doug Hall talks about his unique system for coming up with ideas, why he gets senior people to say dumb things, the blueprint for a winning pitch, how to tap into your subconscious, judging some of the best and worst pitches on TV, and creating custom bourbon in under 5 minutes.

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Bill Clinton’s Thumb Of Power, Barack Obama’s Pinch Of Salt - just two tips from episode 7 of the Pitch Masters Podcast with body language expert, Martin Brooks.

When we pitch, present, or speak in public, we often focus on the content of what we’re saying, and in reality, a HUGE amount of our success lies in non-verbal communication, ie, BODY LANGUAGE.

Martin is a Communi...

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TRIGGER WARNING:

This episode contains some disturbing and occasionally graphic stories of the events of the 9/11 terrorist attacks and the subsequent events that unfolded.

Robin is an ex-FBI Agent and his career was focused on the hardest pitch of them all – recruiting Russian spies to work for the US government. His work has taught him many life lessons and he is a master of eliciting trust from the most reluctant people. H...

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This week I speak to psychologist Dr Kimber Shelton who talks about the differences and considerations that people of colour face when they are pitching, as well as cognitive distortion, all-or-nothing thinking, mirror neurons, eye contact and a whole lot more.

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Jeff Gothelf talks about the power of Lean UX and how it’s evolved over the last 10 years, how he creates compelling stories, the importance of preparation, how we all need to ‘plant our flag’ for success, and the tale of the human cannonball.

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Viv Groskop talks about channelling the right energy when we communicate, flight or flight, the challenges that women face that men often don’t, why we should commit to a speaking event before we are ready, her journey from corporate-world to freelance, dealing with nerves, and how we all need to remember to be HUMAN.

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Thomas Erikson, the author of international best-seller Surrounded By Idiots (and many more books), talks about personality tests, the DISC profile, and how we can use it in a pitching scenario to serve our audience. We also discuss leadership styles, how to make people like you, and why we all need to be ourselves

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This week on Pitch Masters: Simon Sinek.

I’ve read Simon’s books and watched the Ted Talks as I’m sure many of you have, but what I really wanted to know was: how does he pitch?

In this episode, we go on a journey together through the end-to-end lifecycle of a pitch: ideation, structures, pitch decks, presenting, nerves, relationships, and all of those other stages that we...

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Ben Williams is a values-driven, authentic, and vulnerable person. He also happens to be an ex-marine, the author of Commando Mindset: Find Your Motivation, Realize Your Potential, Achieve Your Goals, and the co-founder of the team-wellness app, Loopin. In this episode of the Pitch Masters podcast, we talk about self-confidence and belief, humility, psychological safety at work, and the time that he pitched to acquire...

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Matt Batten is an Executive Creative Director in advertising who’s won over 150 awards internationally. In this episode he talks me through his ten-point-plan for pitching, shares how a flawed loyalty programme landed him the Coca-Cola account, and plies me with multiple anecdotes about brilliant, emotional, and hilarious pitches from his career.

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In episode 16 of Pitch Masters, I speak to inspirational leader and former CEO, J Schwan. We have an incredibly candid talk about what being a CEO really involves. We discuss red and blue oceans, pitching to investors, choosing the right clients for your business, the importance of having a great mentor, and using the story from the movie 300 to motivate a team to success. Grab a coffee (or something stronger), sit back, and enjoy ...

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Episode 17 of Pitch Masters features the incredible Neil Mullarkey, star of Austin Powers, author of Seven Steps to Improve Your People Skills, and In The Moment, actor and improv comedy maestro. We talk about how to use improv in business, how to cast the perfect team for your pitch, debunking the myth of “Yes, and…”, mirror neurons and monkeys, and, of course, Swedish-made penis enlargers.

I ...

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Jeb Blount is sales royalty. He's published 15 books on selling, including Sales EQ, Fanatical Prospecting, and Objections, and he's been top of my Pitch Masters hit list since the show began. 

In this episode we cover a huge amount of ground: qualifying deals, closing deals, relationships, stories, 'the ledge', 'murder boarding' the chessboard of sales, how to withhold information for leverage, and of course, how we can creat...

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Video version available on Apple Podcasts and Youtube. 

This week on Pitch Masters: Nancy Duarte. Listening is essential for anyone who wants to improve their pitches, presentations and storytelling. Nancy is another one of my all-time pitching heroes. Her work on ‘sparklines' has had a huge impact on my career and the way that work, and I use her methods every single day at IBM to create the most compelling pitches and...

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In February 2001, 17 anarchists assembled in the Snowbird ski resort in Utah, USA. They had no fixed agenda and spent two days in lively conversation, creating what we all now know as the Agile Manifesto. A new mindset and movement were born that would change the face of software development, but they could never have guessed just how far-reaching, famous, and infamous their work would become. One of those 17 was Jim ...

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