Licensed to Talk Insurance

Amanda and Kelsey talk with Pierre Poinsett of Poinsett Insurance Agency.  Pierre talks about his decision to make the move from Captive to Independent Insurance Agent, and also about his career before getting into insurance.

In this episode Amanda and Kelsey talk about the foundational pieces you need to have in place prior to starting a paid advertising campaign. From knowing your target audience inside and out - to having you website set up to receive prospects from the ad - there is a lot to know and do before you spend a dollar on a paid ad. 

Amanda and Kelsey talk about the advantages of being a small, locally owned - maybe even family owned - business. 

In this episode we delve into a crucial topic that is of paramount importance for independent insurance agents: diversifying your book of business to safeguard against the hard market.

We are joined by Agency Growth Coach, Christine Lee as she shares her insights on the challenges for personal lines focused agents and tips to get started building a commercial lines book of business.

Learn why video marketing is essential for independent insurance agents, and get practical advice on getting started, script development, technology, and incorporating video proposals, introduction videos, and marketing videos into your business.

This episode explores strategies for effective communication with carriers, including preparation for meetings, understanding declined risks, and getting to the top of the underwriter's pile. We discuss the importance of going straight to the source for information and aligning carrier lineups with marketing strategies for growth and success.

This episode explores how digital strategy and online presence can help achieve goals. We discuss importance of goal setting, quality over quantity, steps to achieve goals using online tools, yearly planning, budgeting, content creation, engagement, and accountability. Learn how each piece works together to build a powerful digital strategy that helps you achieve your goals and stand out online.

Jenny McNulty join us to provide her insights on important questions to ask carrier Marketing Reps.  Jenny was a Marketing Rep for Safeco for 10 years prior to joining Chicagoland SIA. In this episode she provides tips and insights for things your marketing Reps should be providing you.

Giving back to your community through sponsorships, charitable donations, and volunteering are great ways to demonstrate the core values of your agency brand - however, the desire to contribute must be authentic.

Amanda and Kelsey discuss the process for developing your personal brand using examples of their own experience.  They also discuss why a personal brand is important and the role it plays in attracting clients and employees.

Amanda and Kelsey discuss the importance of professional email domains, CRMs, the dos and don'ts of sending bulk emails and how automated emails can improve your client experience.

Amanda and Kelsey discuss common questions Chicagoland SIA members ask Kelsey.  We get into website auditing, SEO strategies and the importance of content creation and story telling for Independent Insurance Agents.