The Marketing Madmen

Jewelry isn’t just beautiful—it’s hard to market. In this hybrid episode of Legacy of Luxury, Nick Constantino and Jaron Solomon break down what’s broken in jewelry marketing, from abandoned brand-building to the overhype of data-driven performance. They talk sports partnerships, in-store experience, digital agency pitfalls, and the new rules of trust and storytelling.

Key Takeaways

• Performance marketin...

Description: After nearly three years and 190 episodes, host Nick Constantino signs off Marketing Madmen with a bold, honest look at lessons learned, battles won, and the future of marketing. From agency letdowns to Vegas trade show wins, this finale is part retrospective, part real-talk masterclass on what modern marketing really demands.

🧠 Key Takeaways:

• Why Nick stepped away: prioritizing quality over quantity in content
• T...

SEO is evolving fast, and AI is reshaping how businesses rank online. Marketing Madmen goes live from Atlanta Tech Week with Chris Williams (Elite Web Professionals) and Tommy Green (Serial Entrepreneur) to break down the latest trends in SEO, AI-driven content, and brand marketing.

They dive deep into: ✅ AI-powered search & Google’s evolving algorithms ✅ Optimizing for TikTok, LinkedIn & multi-platform search ✅ Why a...

Atlanta is evolving, and public spaces are more important than ever. In this episode, Nick Constantino talks with Randall Fox about: ✅ How art festivals bring communities together ✅ The growth of Atlanta & the role of local events ✅ The challenges facing artists in a digital world ✅ Why AI is impacting creativity & artistic expression 🎙️ Tune in now & learn how public spaces shape culture! Key Takeaways: • Public ...

How do you create a thriving venue in a competitive market? In this episode of The Marketing Madmen, Nick Constantino sits down with Kelly Campbell and Michaela Palevic of Westside Motor Lounge to discuss event marketing, sponsorship strategies, and how to evolve nightlife experiences for modern audiences. They dive into collaborative promotions, engaging activations, and the future of live music and social culture in Atlanta.

#Mar...

In this special episode of Legacy of Luxury, we take you behind the scenes of JCK Las Vegas 2025 — the jewelry industry’s biggest event of the year. From couture showcases to the “gypsy underbelly,” we share raw reflections, favorite finds, and what it’s like to experience the show for the first time. Hear about the trends, tech, and timeless craftsmanship that define the future of luxury jewelry.

Diamonds are more than just sparkling stones—they carry a legacy of rarity, power, and prestige. In this episode of Legacy of Luxury, Nick Constantino and Jaron Solomon uncover the legendary stories behind the world’s most famous diamonds, the intricate trade routes of uncut stones, and the science behind what makes diamonds truly special. From the Hope Diamond’s curse to elite Type 2A diamonds, they explore the h...

AI is changing the way websites are built, optimized, and ranked—but what does that mean for businesses? In this episode of The Marketing Madmen, Nick Constantino sits down with Jason Cyr to explore how AI-driven web design, SEO shifts, and local search optimization are reshaping the digital world. From AI-generated content to the decline of organic search and the future of website conversions, they break down the biggest tre...

Platinum's time has arrived. In this episode of Legacy of Luxury, hosts Nick Constantino and Jaron Solomon break down the unexpected market shift that has made platinum a more accessible choice for luxury jewelry. From its history and durability to the unique opportunity presented by its current price alignment with gold, they reveal why platinum may be the best investment in fine jewelry right now. Solomon Brothers Jewelers is tak...

In this episode, host Moira Vetter speaks with Sandy Jap, the Sarah Beth Brown Endowed Professor of Marketing at Emory University’s Goizueta Business School. Sandy shares insights from her book Partnering with the Frenemy, which examines the boundaries of trust in both personal and professional relationships. They talk about the evolution of direct selling and how social media and influencer marketing ha...

Dive into the world of Mizuno Golf with Brad Burns and Chris Boshell as they explore Mizuno’s rich history, cutting-edge engineering, the evolution of golf, and the impact of The Foundry—their premium custom fitting center. From pandemic-driven golf booms to mastering your game, this episode is packed with insights that every golfer needs!

Key Takeaways

• Mizuno’s engineering excellence dates back to 1906, root...

Nick teams up with SEO expert Chris Williams to break down the latest AI-driven strategies transforming digital marketing. From Google's evolving algorithms to AI-powered ad campaigns, they discuss how brands can stay ahead of the competition. Plus, they dive into how content loops between social media and websites enhance conversions, recession-proof marketing tactics, and why organic search is more crucial than ever.

Key Takeaway...

In this special episode, Nick Constantino welcomes psychotherapist Dave Glick to explore mental health, addiction, workplace culture, and leadership. They dive into the psychology behind modern challenges, the impact of social media, and how professionals can adapt to a changing world. Whether you're navigating career transitions, hiring talent, or sharpening leadership skills, this episode offers valuable insights and actionable s...

Nick Constantino interviews Bob McGreevy, owner of Vital Siding Repair of Atlanta. Bob shares his journey from Massachusetts to Atlanta, where he started his vinyl siding business amidst class action lawsuits against press board siding manufacturers. He discusses his early business success, challenges in home building, and the impact of the recession on his life. Bob emphasizes the importance of self-awareness, pursuing passions, a...

Andy Clement joins the Marketing Madhouse to discuss a deep career in marketing and sales—and moving from the corporate world with Kimberly-Clark into the analyst space with Gartner. Andy and Moira discuss Revenue Councils, alignment, shared sales and marketing KPIs, maturity models and human/digital engagement.

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Brasserie Margot isn’t just a restaurant—it’s an experience. Chef John Novak joins Marketing Mad Men to talk about the business of hospitality, crafting unforgettable dining experiences, and how his global upbringing shaped his culinary philosophy. We explore how French cuisine is misunderstood, the power of a well-curated cocktail and wine program, and what it takes to market a restaurant in a competitive city li...

Welcome to the first episode of "Legacy of Luxury," live from Solomon Brothers Studios! Hosts Nick Constantino and Jaron Solomon kick off the series with an engaging discussion on legacy and luxury. Discover the fascinating history of the Solomon family, the evolution of diamonds, and the emotional significance of luxury purchases. Join us for an exciting journey through the world of opulence, featuring industry experts, captivatin...

In Episode 181, Nick Constantino and Trip Jobe are live from the Battery to explore the nonprofit world and the challenges it faces. Joined by Nehemiah Lamb, founder of Unique Individual Ranch, they discuss the importance of fundamental marketing and client communication skills for successful nonprofit management. Nehemiah shares his journey from working at the YMCA to starting his own organization, creating a supportive environmen...

Nick Constantino and Trip Jobe kick off the show with a heated PSA about driving in snow, highlighting the frustrations of navigating icy roads in Atlanta. Despite the freezing weather, the hosts are live from the Battery and ready to dive into a fascinating discussion on intellectual property.

They are joined by Gar Hogan, a general partner at Tribute Management, who brings a wealth of experience from his previous career as an att...