The Irresistible Marketing Pod

When learning a new skill, building a new belief, or developing a new habit, you don’t get to jump right to having it happen on autopilot. Here’s why you need someone in your corner to remind you - over and over again - what you’re building toward.

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Engagement with content doesn’t happen without some sort of emotional payoff. Have you factored fun into your marketing strategy? Here’s why you should and how to start if fun feels like a foreign concept.

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Today’s episode is about how to emotionally prepare to uplevel your business. This was the topic the Squad, my membership for black sheep turned creative entrepreneurs, voted on for our theme for the month of August 2025. With their permission, I’m sharing our masterclass and Q & A with the podcast, because it was just too good not to. 

We cover: ✨Why entrepreneurs need a presence practice instead of checking out from their ...

Real life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.

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If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.

In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.

You’ll learn:

🖋️ How to convey expertise- ethically

🖋️ How to identify the strongest parts of your story to share in your m...

Coaching is great when it strengthens your ability to trust yourself and your judgement. It’s amazing when it clarifies your wants and needs and expands your capacity to advocate for them. It’s mind-blowing and world changing when it smashes through perceived barriers and limits and empowers you to dream bigger, want more, and believe in your worthiness to receive abundantly. It sucks when there is no concern placed on how it land...

Wrong question. Right question: why are you afraid of selling?

🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025

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Many new entrepreneurs make the mistake of waiting to get help until they see profit… But help is what gets them TO profit faster. Most are estimating 2-3 years on average for a new business to see profit. Do you want to wait that long for the help you know you need NOW? Do you want to wait that long for profit in general? Here’s why getting help now is the financially responsible move.

🍓Marketing Through Fear of...

Defensive marketing doesn’t sell… because you’re speaking to YOUR doubts about your work & sending out “I don’t trust the value of my work!” vibes to potential clients. That’s why it is SO important to have confidantes that will encourage you and feed your motivation and belief- NOT reinforce your fears and doubts. Is your inner circle more Dream Killer or Dream Bringer?

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Your work has ripple effects. Every time your marketing touches one person enough to share it with their people, new people are brought into your world. Your next sale is so much closer than you think it is. If you need some encouragement in your entrepreneurship journey, listen to this.

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Are you expecting yourself to “just get over” an emotional reaction that is blocking you from effectively marketing your business? A block you were deeply conditioned to have through lots of painful reinforcement over the years? If so, that is not a fair or realistic expectation. Here’s a much more helpful and effective approach.

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The more you actually talk to your aligned customers, the better your marketing gets. Plus, it’s WAY EASIER to close a new client over an actual conversation than it is to over DMs alone.

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You know what you need to do for marketing- or at least you have several ideas about things to try. You know how to Google. You probably have some courses you bought you could probably go watch.

But something keeps happening between knowing what to do and actually doing it.

Here’s why more information isn’t the answer- and what actually is.

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You don’t have to buy everything your coach says. For example: “it’s never about the money” when someone declines your offer.

It’s OK for your aligned clients not to have access to incredibly privileged sums of money. They deserve help too. They deserve support too.  And from a coach who doesn't accidentally or intentionally shame them for this.

And don’t worry, your clients don’t have to be rich for you to be handsomely paid. ...

We’ve all heard the saying “comparison is the thief of joy” and the online business world is rife with warnings about compare and despair. But when you look at the businesses of those you admire, there is one thing it is helpful to compare.

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Your messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how.

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The “What If?” Game can kill your marketing mojo, if you use it to circle the negativity drain. May I propose 11 way better “what ifs” for entrepreneurs? These “What Ifs” have helped me and countless clients spiral into expansion, opportunity, and joyful growth.

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You could triple your sales. Or even better. It happened to me. BUT only after I did a lot of inner work to bring my body, belief system, and trust in the value of what i was providing on board with the new price. Here are the dirty details that usually get left out of stories such as these. In other words: the stuff we don’t talk about nearly enough when it comes to pricing.