The Irresistible Marketing Pod

The Irresistible Marketing Pod

Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners & personal brands in the fields of health, wellness, beauty, social justice, and the creative arts.

Episodes

April 9, 2026 31 mins

Tons more clients, profits, and followers. You thought it just happened by doing the same thing harder? Lol. Babes, multiple systems need an upgrade. And not just your marketing ones.

 

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Mark as Played

Launching. Stop assuming it’s going to be hard. It could just as easily be easy. 😉😈

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🍓 Get in Launch Lab 🎉! 🍓 Become a Squad 🎉 member 🍓 Work with me 1:1 with complimentary access to Squad 🎉

 

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🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfide...

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Mark as Played

The panic response vs. the grounded CEO one.

 

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🍓 Get in Launch Lab 🎉! 🍓 Become a Squad 🎉 member 🍓 Work with me 1:1 with complimentary access to Squad 🎉

 

Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox

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🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@...

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Mark as Played

You want the sales, you want the demand, you want the engagement, you want the recognition that you assume going viral entails. But, in reality, many entrepreneurs are unprepared for the actual experience of going viral and how it strains both your business systems AND your emotional coping skills. Here’s how to prepare your systems to accommodate a massive influx of interest.

Anxiety from Going Viral is Commonplace References

www....

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Mark as Played
December 1, 2025 23 mins

When learning a new skill, building a new belief, or developing a new habit, you don’t get to jump right to having it happen on autopilot. Here’s why you need someone in your corner to remind you - over and over again - what you’re building toward.

 

🍓 Muscle Memory info

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🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain o...

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Mark as Played
November 30, 2025 38 mins

Engagement with content doesn’t happen without some sort of emotional payoff. Have you factored fun into your marketing strategy? Here’s why you should and how to start if fun feels like a foreign concept.

 

Head to the blog for the signature content examples discussed in this episode.

🍓The Irresistible Marketing Blog

 

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🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1 🍓 Work with me 1:1 with complime...

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Mark as Played

Today’s episode is about how to emotionally prepare to uplevel your business. This was the topic the Squad, my membership for black sheep turned creative entrepreneurs, voted on for our theme for the month of August 2025. With their permission, I’m sharing our masterclass and Q & A with the podcast, because it was just too good not to. 

 

We cover: ✨Why entrepreneurs need a presence practice instead of checking out from their ...

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Mark as Played
July 16, 2025 27 mins

Real life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.

 

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🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)

 

Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox

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🍓 Follow me on YouTube:@mar...

If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.

 

In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.

 

You’ll learn:

 

🖋️ How to convey expertise- ethically

🖋️ How to identify the strongest parts of your story to share in your m...

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Mark as Played
May 12, 2025 19 mins

Expecting instant results often betrays a lack of understanding of your buyer’s journey. Here’s why measuring too early will lead you to misinterpret your data.

 

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🍓 Join The Squad 🎉 🍓 Work with me 1:1 🍓 Pick my marketing brain over a complimentary ☕ Zoom Coffee ☕ (limited to 1 per person)

 

Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox

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Mark as Played

Coaching is great when it strengthens your ability to trust yourself and your judgement. It’s amazing when it clarifies your wants and needs and expands your capacity to advocate for them. It’s mind-blowing and world changing when it smashes through perceived barriers and limits and empowers you to dream bigger, want more, and believe in your worthiness to receive abundantly. It sucks when there is no concern placed on how it land...

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Mark as Played

Wrong question. Right question: why are you afraid of selling?

Free Workshop

🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025

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🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)

 

Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox

🍓 Join my...

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Mark as Played
April 11, 2025 30 mins

Many new entrepreneurs make the mistake of waiting to get help until they see profit… But help is what gets them TO profit faster. Most are estimating 2-3 years on average for a new business to see profit. Do you want to wait that long for the help you know you need NOW? Do you want to wait that long for profit in general? Here’s why getting help now is the financially responsible move.

Free Workshop

🍓Marketing Through Fear of...

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Mark as Played
March 29, 2025 21 mins

Defensive marketing doesn’t sell… because you’re speaking to YOUR doubts about your work & sending out “I don’t trust the value of my work!” vibes to potential clients. That’s why it is SO important to have confidantes that will encourage you and feed your motivation and belief- NOT reinforce your fears and doubts. Is your inner circle more Dream Killer or Dream Bringer?

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🍓 Pick my marketing brain over a ☕ Zoom ...

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Mark as Played
March 29, 2025 22 mins

Your work has ripple effects. Every time your marketing touches one person enough to share it with their people, new people are brought into your world. Your next sale is so much closer than you think it is. If you need some encouragement in your entrepreneurship journey, listen to this.

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🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with compliment...

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Mark as Played

Are you expecting yourself to “just get over” an emotional reaction that is blocking you from effectively marketing your business? A block you were deeply conditioned to have through lots of painful reinforcement over the years? If so, that is not a fair or realistic expectation. Here’s a much more helpful and effective approach.

 

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🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join Th...

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Mark as Played
March 23, 2025 26 mins

The more you actually talk to your aligned customers, the better your marketing gets. Plus, it’s WAY EASIER to close a new client over an actual conversation than it is to over DMs alone.

Work With Me 

🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉

Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox

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Mark as Played

You know what you need to do for marketing- or at least you have several ideas about things to try. You know how to Google. You probably have some courses you bought you could probably go watch.

But something keeps happening between knowing what to do and actually doing it.

Here’s why more information isn’t the answer- and what actually is.

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Mark as Played
March 11, 2025 17 mins

You don’t have to buy everything your coach says. For example: “it’s never about the money” when someone declines your offer.

 

It’s OK for your aligned clients not to have access to incredibly privileged sums of money. They deserve help too. They deserve support too.  And from a coach who doesn't accidentally or intentionally shame them for this.

 

And don’t worry, your clients don’t have to be rich for you to be handsomely paid. ...

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Mark as Played

We’ve all heard the saying “comparison is the thief of joy” and the online business world is rife with warnings about compare and despair. But when you look at the businesses of those you admire, there is one thing it is helpful to compare.

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🍓 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins

Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox

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Mark as Played

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