The Wedding Sassholes

Today’s episode is fittingly called 'Know When to Fold 'Em,' because sometimes the hardest—and smartest—thing to do is know when to wrap up something good. 

We’re going to take a walk down memory lane, share some favorite moments, and leave you with our sassiest wisdom on knowing when to step away. So, grab a drink, settle in, and let’s do this one last time! 

We talk about - 

> Our favorite episodes

> Funniest moments

> Knowin...

This week’s topic is Crafting Killer Content and in this episode, we are diving into how to build buzz for your wedding biz with Anna Coats.

We talk about - 

> the vendor struggle of capturing content on wedding day

> how hiring a content creator can help you capture behind the scenes

> key moments behind the scene that should always be captured

> how to prep for a content photoshoot

> how to grab the best footage for you...

This week’s topic is Effective Upselling and Cross-selling for Wedding Pros. In this episode, Shannon dives into a topic that can make or break your bottom line. From creative packages to add-ons that couples can't resist, she will explore the techniques to boost your revenue for your wedding business.  

We talk about - 

> Suggestive selling

> Focusing on adding personalized upgrades

> Adding to the client experience

> Cross...

This week’s topic is "Get great reviews for your wedding business" and in this episode, we are diving into for your wedding business.  

We talk about - 

> Why reviews matter

> What are clients looking for in your reviews

> How to set the stage before the big day

> Asking for the review directly after the event

> The follow up to getting a review

> Sharing testimonials on your platforms

> Thank you gifts

Listen all the ...

This week’s topic is “Speaking Engagements: Are they the right fit for your wedding brand" and in this episode we are sitting down with Meghan Ely renowned speaker and PR expert in the wedding industry to discuss considering leveraging speaking opportunities to elevate your brand, connect with potential clients, and establish yourself as a leader in the wedding industry

We talk about - 

> Key benefits of participating in speaking ...

This week’s topic is Why every wedding small business needs an attorney. In this episode we are sitting down with Leah Weinberg, recovering wedding planner and the co-founder of Oduberg Law, LLP

We talk about - 

> Why it's essential for every wedding small business to have an attorney that they've already vetted

> The benefits of hiring an attorney that is knowledgeable of the wedding industry

> Most common legal issues seen i...

This week’s topic is “Being your authentic self in business and in life", in this episode we are sitting down with Don Mamone. Don is the expert in all things authenticity, inclusivity, and living unapologetically. 

We talk about - 

> How authenticity is crucial to success and fulfillment

> Practical steps individuals can take to be authentic in their daily lives

> How to balance being authentic with expectations and pressure...

This week’s topic is "Do you have a lead problem or a booking problem" and in this episode we are sitting down with Tom, the North America Associate Director of Vendor Engagement with The Knot Worldwide. 

We talk about - 



> Leads vs bookings

> The perfect storm of economy, wedding reset, and shifts in industry

> How to properly track your data

> Different types of leads

> How to audit your first lead reply

> The Knot's ...

This week’s topic is Top Apps to Increase Productivity for Wedding Pros and in this episode, we are sitting down with Kevin Dennis owner of Fantasy Sound Event Services and WeddingIQ. 

We talk about - 

> Software to grow and organize our wedding business

> Social media schedulers

> CRMs

> Key tech apps to boost productivity for wedding professionals

> Features of recommended apps

> Suggestions on how to add more tech to ...

This week’s topic is "Converting Traffic Into Sales" and in this episode, we are sitting down with Brandee Gaar, owner of Blush by Brandee Gaar and owner of Wedding Pro CEO and also host of the podcast.

We talk about - 

> Breaking down you initial email

> The journey from "Just browsing" to "I do!", the essential stages of the sales funnel that wedding pros need to work on mastering

> How wedding pros can optimize each stage o...

This week’s topic is "The Value of Exposure" and in this episode, we are diving into the metrics you can't track for your wedding business when it comes to every event opportunity.  

We talk about - 

> What is exposure marketing

> Taking a layered marketing approach in 2024

> Getting in front of the type of people you want to work with

> The problem with only having a dollars in and dollars out mentality

> Various exposure...

This week’s topic "Is your wedding business healthy" and in this episode, we are diving into understanding the key financials & metrics for your wedding business with Matt Radicelli.

We talk about - 

> Why you should care about the financial health of your business

> Top 3 most important financial and metrics that show how healthy your business is

> How wedding businesses can specifically use these metrics

> Two common...

In this episode Vanessa dives into her top three tips of how she grew her wedding business on Instagram. Discover how to optimize your profile, create high-quality visual content, and maintain a consistent aesthetic that captures the essence of your brand. Learn the art of engaging captions, the importance of a regular posting schedule, and the power of Instagram Stories and Highlights.

She explores strategies for leveraging user-ge...

Shannon and Vanessa sat down this week to discuss their frustrations with unprofessional behavior in wedding-related Facebook groups.

The ladies discuss best practices for responding to couples' requests in wedding-related Facebook groups, emphasizing the importance of providing useful information, avoiding negativity, and positioning oneself as a resource rather than a self-serving vendor.

Shannon and Vanessa provide guidance on ho...

This week’s topic is My Big Buying Experience and in this episode, Shannon is diving into how to eliminate buying friction in your wedding business from a consumer's perspective.  

She talks about - 

> recognizing the problems

> how client's are searching

> how client's evaluate the alternatives

> how consumer's are making their purchasing decisions

Listen all the way through for the tangible SWAG at the end of every episode ...

This week’s topic is Timeline Tips Wedding Planners Want You To Know and in this episode, we are we are getting the inside scoop of tips wedding planners want you to know from Central Florida wedding planner Christy Subler of Anna Christine Events.

We talk about - 

> key elements to a timeline

> factors vendors should consider when determining their time to set up

> common mistakes vendors make with timelines

> tips for crea...

This week’s topic is :Yes, we are judging you: and in this episode, we are diving into what you wear, and how you represent yourself AND your wedding business.  

We talk about - 

> first impressions

> aligning your attire with your brand

> fitted vs sloppy clothing

> dressing for the occasion, respectfully

> hoochy momma's and hoochy daddy's

> being well groomed

> general hygiene

> how to communicate professionalism ...

This week’s topic is "Most Successful Businesses Focus on a Niche", and in this episode we are sitting down with Jen Sulak of Pink Light Images.  

We talk about - 

> misconceptions business owners have about narrowing down their target market in the wedding industry

> when niching down, how to find the sweet spot of between being too broad OR too specific

> secret sauce behind attracting clients after you have carved out your...

This week’s topic is 3 Website Analytics Every Wedding Pro Should Know and in this episode we are sitting down with Christie Osborne of Mountainside Media  

We talk about - 

> Understanding why analytics are essential for success in the wedding industry

> Practical tips and tools for getting started

> How frequent should you check your analytics

> Forecast of how the role of website analytics is evolving in the wedding indu...