Build Your Brand
Build Your Brand Podcast, Take Action to Impact. Quick actionable tips to help you build your brand foundation with a customer-focused approach. For entrepreneurs who are ready to share your expertise to create influence, income and impact. Hosted by TV producer of an Emmy-nominated show, multi-million dollar sales producer and brand strategist, Producer Cathy, to give you a brand roadmap with a 360 approach, focused on the big picture, not just one element of branding. Join Cathy and featured guests. Learn. Take action. Create impact.
Episodes
Are your ideas stuck in your mind instead of making an impact?
This episode provides a clear and actionable framework to help listeners transition from ideas to meaningful action. By discussing the five essential steps—tools, techniques, coaching, community support, and practice—we highlight how to bring intentions to life and create a lasting impact.
• Emphasizing the importance of having the right tools
Redefine sales as an act of service and get over the fear of sales.
This episode focuses on transforming the perception of sales from fear and discomfort to empowerment and support. By emphasizing the importance of being an information giver, listeners learn actionable strategies to help clients make informed purchasing decisions while building confidence in their sales approach.
You'll discover practical strategie...
AI is revolutionizing how we create content, though do you want it to truly replace your voice? For leaders building a personal brand, staying authentic and maintaining human connection is important. In this episode, we explore six ways (and reasons) to balance the convenience of AI with the creativity and leadership that only YOU can bring.
Learn how to use AI as a powerful tool while keeping your personal brand genu...
Clarify your message before you amplify it to build a solid foundation for your brand.
Have you ever noticed, when you ask a service-based entrepreneur what they do, and they hesitate, with a one to two second glance up, before they answer? It's a subtle move, though if you notice the hesitation, it's a giveaway that they aren't exactly clear on their message. In some cases, their hesitation may ma...
Go behind the camera with Producer Cathy and Jill Canning to talk about humor in business.
Producer Cathy, Founder of Brandmaker Media and Jill Canning, Founder of Jill Beth Travel @JillBethTravels talk behind the scenes about using humor in business. Cathy and Jill met to interview Howard Hellams for episode 6, "Five ways to use humor in business" then had a conversation about a few concerns Jill...
Three things I learned from my mother that apply to building your brand
1. EVERYTHING YOU SAY IS PR
Always spread your own PR and good PR for others
2. POWER OF POSITIVE THINKING
What you believe you can manifest.
3. PASSION
Pursue a passion or be passionate about the product or service you're offering. There are many ways you can use your passions to make a difference in...
Learn how to use humor in your content to get attention and make a connection with your audience.
Join Cathy, Founder @BrandMaker Media and co-host Jill Canning of https://www.jillbethtravel.com/ @Jill Beth Travel to speak with Special guest: Howard Hellams, Author, Advertising Executive
"Humor is a great way to make friends, therefor a great way to make money" - Howard Hellams
<...
Gina Stryker created a sustainable soup business with a mission by pursuing a passion she had for cooking soup.
Gina shares a few valuable tips with you on how to start a business with a purpose. Gina asked me to film her for a service announcement to FedEx employees, so I asked her to share a few tips with you on her journey as an entrepreneur.
1. Just do it
Jump in with both feet and do it. .
2. St...
Walker and I recorded this in 2019 while I was filming him for a project. I included this as a bonus episode, because it is the very first time I did a podcast interview. Walker at the time challenged me to step out from behind the camera to in front of the camera.
Walker shares a few nuggets that may be beneficial to you, and he talks about the path of changing careers that led him to where he is today. <...
It's not easy to build an online brand, though there are a few things you can do to establish your expertise and brand awareness.
EP3 Guest Expert: Walker McKay
Founder, No B.S. Sales School
"Asking questions is better than giving answers" - @walkermckay
In this episode, Walker shares 4 tips to build your brand.
1. Create opinions that stand for y...
Embrace social media, and use it to drive traffic to your products and services.
Episode 2 Guest Expert: Jillian Livingston
Founder, Executive Producer, Aspen Real Life, Aspen Business Connect, and Jillian's Real Life. Jillian is an author, speaker and super connector who brings together community through digital and in-person events as she spreads her warmth and passion for friends, family and bu...
Get Camera Ready!
Media training with a pro! Ann Abernethy shares 5 tips on how to prepare for being on camera.
EP1 Guest Expert: Ann Abernethy
Broadcast Journalist, Founder, Inside Aspen, Aspen Realtor, has bought and flipped over 33 properties, host of Inside Aspen, former Morning show co-host with Regis Philbin.
Ann shares 5 tips to think about before you press "record"
1. Exercise bef...
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