MARKETING
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Episodes
We break down one of the most catastrophic rebranding failures in modern marketing history. We're talking Tropicana's 2009 packaging disaster.
We walk through the problem Tropicana thought they were solving, the insight that led them astray, the execution that backfired spectacularly, the neuroscience that explains why it failed, and most importantly—the takeaway you need to protect your own brand from the same fate.
Becaus...
This is your Marketing News update for the week ending December 26th, 2025.
And what a marketing week to close out the year.
We're talking about Amazon's AI shopping assistant that's about to generate ten billion dollars in incremental sales that you can leverage for your company.
Meta's AI chat targeting that went live on Dec 16th that you can use to increase your conversion rates by over 5%
Digital ad impressions ...
This is your Marketing News update for the week of December 15th, 2025.
Big week for marketers
Google just dropped their third core update of the year—right before the holidays.
Adobe made a nearly two-billion-dollar bet on the future of search. Facebook is desperately trying to win back young users. Uber wants to sell your ride data to advertisers.
And new research confirms what you suspected: creator content is crushing traditional...
We break down Dood Woof's marketing to show you how to dominate a niche so tight that competitors don't even see you coming.
We'll show you the exact problem Elina the Founder of Dood Woof identified and how she did it, the pivot she made before launching, the community-building tactics that got her to profitability from day one, and the marketing science that proves why going narrow beats going wide to start out.
Then...
We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing.
And as importantly, we give you the marketing playbook where you can use the exact same strategy—even if you're not selling six-figure sports cars.
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Claim Your Marketing Edge
Today we’re talking about how to market a boring product in a crowded industry.
We're talking Liquid Death.
We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business.
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We discuss the importance of Digital Operations in the age of AI and automation and it's importance for businesses. We discuss the benefits of using tools, global talent, and automation to streamline processes, lower costs, increase profits, and increase productivity.
Links from the Episode
- 3rd Brain - Your Business...automated.
https://3rdBrain.co - Michael Greenberg on X/Twitter
About Michael Greenberg...
Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...
We talk about what online marketing looks like after 3rd party cookies are gone.
About Rich Stone
Rich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget.
Currently lead...
Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.
ABOUT SHEILA BUTLER
Sheila is an accomplished Chief Marketing Officer (CMO) with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & t...
AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines.
Cody explains how to leverage AI to dominate SEO in all these search engines.
ABOUT CODY SCHNEIDER
Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven content creation and SEO optimization. With a background in Bus...
Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.
You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales.
About Chris Knudsen
Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a hou...
You need someone in your company running contribution margins across all products and services. Here's how to get it right.
SHOW LINKS
- How to Run a Great Finance and Accounting Department with CFO Sean Lamb
https://podcasts.apple.com/us/podcast/how-to-run-a-great-finance-and-accounting/id1522407349?i=1000608776346
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Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages.
Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your business. He covers everything from the importance of a streamlined landing page...
Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY.
It's a mini class so you can learn SEO in an episode.
About Kyle Roof
Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of...
Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.
About Jeff Greefield
Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.
Featured...
Marshall and his co-founder used their social media following on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like.
Their audience said they wanted jeans, they listened and got more orders than they ever imagined. This is truly listening to users to build a successful clothing brand.
The crazy thing about this is that as fast as social med...
In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calculates the contribution margin for one of their fishing lures in their product line.
You'll leave this episode with everything you need to know about Contribution Margin.
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Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead?
Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it.
Listen in to hear how TV advertising can working for your marketing mix as long as you do a few things right.
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Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service.
EPISODE LINKS:
- Influencer Marketing Effectiveness Study in Journal of Marketing
https://journals.sagepub.com/doi/abs/10.1177/00222429221102889 - Effe...
Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market.
Marketing budget as a percent of revenue is a key marketing metric that you want to track and optimize to get the most out of your marketing.
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CONNEC...
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