MARKETING

MARKETING

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

Episodes

January 21, 2026 18 mins

Marketing News This Week of January 21, 2026

AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That tension is playing out in four major stories this week.

First, Google just made a quiet change to search that could devastate your organic traffic. And it has nothing to do with algorithm updates or rankings.

Second, a new consumer survey...

Mark as Played

Welcome to Episode 7, the final episode, of the Pitch Deck for Investors Masterclass Mini-Series.

You've built your 11-slide deck and learned how to present it in the last episode. 

Now we're covering the 100 questions investors will ask you at some point in the diligence process.

About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch de...

Mark as Played

This is episode 6 of the Investor Pitch Deck Masterclass Mini-Series. 

In the last episode (5/7), you completed the last two slides of your 11 slide pitch deck and you now have a complete investor presentation.

In this episode, we're covering 3 main things you need to know about using your Investor Pitch Deck:

1) how to format your investor pitch deck so it looks professional

2) how to time your pitch

3) what to do when things go o...

Mark as Played

This is episode two (2/7) of your Pitch Deck for Investors Masterclass Mini-series. 

In this episode you create your first three pitch deck slides: your Elevator Pitch, Problem Slide and Solution Slide.

About the Pitch Deck for Investors Masterclass Mini-Series

This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business t...

Mark as Played

This is episode two (3/7) of your Pitch Deck for Investors Masterclass Mini-Series.

In this episode you create your next three pitch deck slides: your Market Slide, Go to Market Slide and Competition Slide.

About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from inv...

Mark as Played

This is episode two (4/7) of your Pitch Deck for Investors Masterclass Mini-Series.

In this episode you create your next two pitch deck slides: your Financials and  Team Slides.

About the Pitch Deck for Investors Masterclass Mini-Series

This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your busi...

Mark as Played

This is episode five (5/7) of your Pitch Deck for Investors Masterclass Mini-Series.

In this episode you create the last two slides in your investor pitch deck.

About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level...

Mark as Played

Welcome to the Pitch Deck for Investors Masterclass Mini-Series where I’m walking you through how to create a pitch deck to raise money from investors for your company using the 11 slide template.

There are 7 episodes in this mini-series and this is episode 1/7

This episode is important to listen to until the end because I explain how I developed the 11 investor pitch deck slides, give you a quick overview of each of the 11 slides so...

Mark as Played

Marketing news for the week of Jan 7th 2026. We’re  covering four stories this week that all point to the same thing: owned channels are eating rented platforms for breakfast, paid email newsletter subscriptions jumped 138% last year while everyone was freaking out about social media algorithms. Authenticity just became non-negotiable on social media and Google adds a new ad category.

Reference links if you want to dive deeper

Mark as Played

We break down Graza's marketing playbook and how Graza turned a boring commodity into a must-have kitchen staple with over $100 million in sales in less than five years. 

We look at the market problem Graza identified, Graza's packaging insight that broke every category rule, the guerrilla marketing tactics they used to launch with zero ad budget, the psychology behind why it worked, and the exact marketing playbook you ca...

Mark as Played

Marketing News for the week ending Jan 2, 2026

New year. New Marketing strategies. And a lot of change ahead because 2026 isn't just another year of incremental marketing improvements, some big marketing shifts are happening.

This is the year Meta is making a big move with their ad platform. Third-party cookies finally die and what that means for marketers. The year social commerce is e-commerce. And this year, a whole...

Mark as Played

We break down one of the most catastrophic rebranding failures in modern marketing history. We're talking Tropicana's 2009 packaging disaster.

We walk through the problem Tropicana thought they were solving, the insight that led them astray, the execution that backfired spectacularly, the neuroscience that explains why it failed, and most importantly—the takeaway you need to protect your own brand from the same fate.

Becaus...

Mark as Played

This is your Marketing News update for the week ending December 26th, 2025.

And what a marketing week to close out the year.

We're talking about Amazon's AI shopping assistant that's about to generate ten billion dollars in incremental sales that you can leverage for your company.

Meta's AI chat targeting that went live on Dec 16th that you can use to increase your conversion rates by over 5%

Digital ad impressions ...

Mark as Played

This is your Marketing News update for the week of December 15th, 2025.

Big week for marketers

Google just dropped their third core update of the year—right before the holidays. 

Adobe made a nearly two-billion-dollar bet on the future of search. Facebook is desperately trying to win back young users. Uber wants to sell your ride data to advertisers. 

And new research confirms what you suspected: creator content is crushing traditional...

Mark as Played

We break down Dood Woof's marketing to show you how to dominate a niche so tight that competitors don't even see you coming.

We'll show you the exact problem Elina the Founder of Dood Woof identified and how she did it, the pivot she made before launching, the community-building tactics that got her to profitability from day one, and the marketing science that proves why going narrow beats going wide to start out.

Then...

Mark as Played

We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing.

And as importantly, we give you the marketing playbook where you can use the exact same strategy—even if you're not selling six-figure sports cars.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.<...

Mark as Played

Today we’re talking about how to market a boring product in a crowded industry. 

We're talking Liquid Death. 

We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business. 


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing frien...

Mark as Played

We discuss the importance of Digital Operations in the age of AI and automation and it's importance for businesses. We discuss the benefits of using tools, global talent, and automation to streamline processes, lower costs, increase profits, and increase productivity.

Links from the Episode


About Michael Greenberg...

Mark as Played

Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...

We talk about what online marketing looks like after 3rd party cookies are gone.

About Rich Stone
Rich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget.

Currently lead...

Mark as Played

Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.

ABOUT SHEILA BUTLER
Sheila is an accomplished Chief Marketing Officer (CMO)  with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & t...

Mark as Played

Popular Podcasts

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    On Purpose with Jay Shetty

    I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

    SmartLess

    "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Subscribe to SiriusXM Podcasts+ to listen to new episodes of SmartLess ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.