March 4, 2025 • 7 mins
In response to numerous listener complaints, we take a SAFE campaigner to task over their "Mud Farming" ambush attack ads running during our show.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So this from the text line in recent days complaint.
For the second day in a row, you've been broadcasting
safe anti farming ads. Please take appropriate action. That's Chris
from the Wycatto. Hi, guys, get rid of these safe
ad playing in your show Breaks Dirty Buggers, Jamie, what
the hell is with safe advertising about mud farming leading
(00:21):
up to the start of your show? Chris from Central Otago, Well,
it's beyond my control. If I had my way, we
wouldn't be playing these safe mud farming ads. But we
have to buy law now. To add some balance to
this conversation of invited, Emma Brody, a safe campaigner, onto
the show. She knows we've received lots of complaints about
(00:43):
her mud farming ads. Emma, I want to start with this.
Is this just plane out ambush marketing from you guys?
Speaker 2 (00:50):
It's safe, Hi cure Jamie. Thanks for having us on
to have this chat. We are running these ads because
we have serious concerns about animals who are still suffering
the consequences of being confined and mud and their own
wasteful months on end every single winter. And I do
want to make it clear that we're not trying to
attack farmers or paint them all with the same brush.
(01:13):
We know that many farmers genuinely care about doing the
right thing and preventing harm. But the issue is that
mud farming or winter grazing is inherently high risk.
Speaker 1 (01:23):
Okay, Emma, where are you based? By the way, are
you in Wellington?
Speaker 2 (01:28):
I'm based up in Auckland.
Speaker 1 (01:30):
Auckland? Okay? When was the last time you spent a
winter in Southland? Can I ask you that? Have you
been out and shifted a swede break in Southland? Do
you understand how winter grazing works? Yeah?
Speaker 2 (01:41):
Absolutely, I mean although I am based in Auckland, every
single winter we receive hundreds of messages and images and
videos of animals suffering in winter grazing systems, and so
we believe that something needs to be done here for
both the sake of animals and for farmers as well.
Speaker 1 (01:58):
So if you want to get animals through a winter,
especially at the bottom end of the country, how do
you propose the farmers feed them if not on winter crops.
Speaker 2 (02:08):
Well, I'm sure there are plenty of farmers out there
who are listening who do use better systems over winter,
and it would be great to keep this discourse going
with your listeners about how we can better protect animals
over winter and innovative solutions from those who are doing
the right thing. But we do need more.
Speaker 1 (02:24):
But Emma, hang on, ninety nine percent of farmers in Southland,
and I probably know a lot more about this than
you because I'm a born and bred Southland. I was
a sheep farmer. I've got an interest in a dairy
farm now. I spend a lot of time in Southend
and I can tell you hand on heart, ninety nine
percent of the farmers in Southland or in southern New
Zealand where they're wintering on winter feed crops, are doing
(02:49):
a good job.
Speaker 2 (02:51):
I totally acknowledge that some farmers are absolutely doing a
good job.
Speaker 1 (02:55):
O no, no, no, no, no, not some And Emma,
not some, I said, ninety nine percent you're just cherry picking?
Are the bad one percentage? Do you do the same
for people in towns who aren't feeding their cats and
dogs properly?
Speaker 2 (03:08):
Well, we feel that all animals have a right to
sufficient care and protection and based on the well documented
evidence of harm on mud farms, that isn't what we're saying.
And MPI are well aware of these Risks. I'm sure
you know all about their task force and action group.
Who if five years ago calls for the immediate prevention
of animals giving birth and mud avoidable deaths and adverse
(03:31):
weather and the ability for animals to lie comfortably on
a dry substrate, and five years later these are still
an issue that we see year on year.
Speaker 1 (03:41):
Emma, what do you think happens to animals that are
living outdoors in their natural environment in winter when it rains.
Do you think an elephant in the jungle and Africa
doesn't create mud?
Speaker 2 (03:54):
Well, exactly. So that's kind of the point is that
these systems are sort of designed to fail. Animals don't
have the ability to access shelter in these conditions or
take themself the way to dry land and adverss weather.
The system is failing by design.
Speaker 1 (04:10):
You realize that animals that are grazing on pastures, for instance,
in a Southland winter can still get muddy even though
they're shifted every day. If it hoses down with rain
for want of a better word, stock will get muddy.
Sometimes farmers shift them two and three times a day
to mitigate it.
Speaker 2 (04:28):
And that is the kind of thing we want to
be seeing but it isn't the reality on self and
mud farms at the moment. And we know that weather
events are becoming more and more unpredictables that prevent animals
from ending up in the conditions that we're seeing every year.
Speaker 1 (04:43):
So how many examples, and I know that you're very
good at cherry picking examples, but how many examples have
you got at safe of bad wintering practice in the
likes of Southland? Have you got hundreds?
Speaker 2 (04:57):
We have got hundreds of images, videos from across Delphine
as well as Canterbury and in the cargo, all across
the southern regions. But we know it's not isolated to
there either, and we know that regulatory bodies step in
when conditions become extreme in this sort of reactive enforcement model.
But we know that these aren't isolated cases of abuse.
(05:21):
This is a system wide issue.
Speaker 1 (05:22):
Emma, be honest, you'd be happier if farmers weren't farming
animals at all.
Speaker 2 (05:27):
Well, we're here to advocate for animals and ensure that
their rights under the law are upheld. They have a
right to shelter, a right to express normal patterns of behavior,
and it isn't what we're seeing on New Zealand mud farms.
Speaker 1 (05:39):
But if you're farming animals outside in a pastoral system,
it is not always possible, even with perfect or best management,
that every day during the winter an animal will have
access to shelter. You realize, in the case of sheep,
they have something called wool, which nature designed to keep
them warm in the winter.
Speaker 2 (06:00):
Yeah, of course, but we're seeing a case where animals
routinely their right to shelter is routinely ignored.
Speaker 1 (06:09):
Ok Ema, So you and I are probably going to
agree to disagree on this one, But what's a safe
way forward? No bad pun intended so that you guys
will get off the backs of farmers. I don't mind
your picking on the bad one percent. Fill your boots there,
get stuck into them. But every section of society has
(06:32):
a bad apple or the bad one percent, and I
think you're focusing in on them and ignoring the good
work done by the other ninety nine percent.
Speaker 2 (06:41):
Well, again, I want to make it clear, we're not
trying to paint everyone with the same brush. We think
that farmers will agree with us that mud farming is
not just bad for animals, it's bad for public trust
in our farming sector. It's bad for our global reputation
for sustainable and ethical farming practices and we should work
together to find a better way forward for both animals
(07:01):
and farmers.
Speaker 1 (07:02):
Emma Brodi campaigner, it's safe. Thanks for your time, I
think thanks, Jamie
So this from the text line in recent days complaint.
For the second day in a row, you've been broadcasting
safe anti farming ads. Please take appropriate action. That's Chris
from the Wycatto. Hi, guys, get rid of these safe
ad playing in your show Breaks Dirty Buggers, Jamie, what
the hell is with safe advertising about mud farming leading
(00:21):
up to the start of your show? Chris from Central Otago, Well,
it's beyond my control. If I had my way, we
wouldn't be playing these safe mud farming ads. But we
have to buy law now. To add some balance to
this conversation of invited, Emma Brody, a safe campaigner, onto
the show. She knows we've received lots of complaints about
(00:43):
her mud farming ads. Emma, I want to start with this.
Is this just plane out ambush marketing from you guys?
Speaker 2 (00:50):
It's safe, Hi cure Jamie. Thanks for having us on
to have this chat. We are running these ads because
we have serious concerns about animals who are still suffering
the consequences of being confined and mud and their own
wasteful months on end every single winter. And I do
want to make it clear that we're not trying to
attack farmers or paint them all with the same brush.
(01:13):
We know that many farmers genuinely care about doing the
right thing and preventing harm. But the issue is that
mud farming or winter grazing is inherently high risk.
Speaker 1 (01:23):
Okay, Emma, where are you based? By the way, are
you in Wellington?
Speaker 2 (01:28):
I'm based up in Auckland.
Speaker 1 (01:30):
Auckland? Okay? When was the last time you spent a
winter in Southland? Can I ask you that? Have you
been out and shifted a swede break in Southland? Do
you understand how winter grazing works? Yeah?
Speaker 2 (01:41):
Absolutely, I mean although I am based in Auckland, every
single winter we receive hundreds of messages and images and
videos of animals suffering in winter grazing systems, and so
we believe that something needs to be done here for
both the sake of animals and for farmers as well.
Speaker 1 (01:58):
So if you want to get animals through a winter,
especially at the bottom end of the country, how do
you propose the farmers feed them if not on winter crops.
Speaker 2 (02:08):
Well, I'm sure there are plenty of farmers out there
who are listening who do use better systems over winter,
and it would be great to keep this discourse going
with your listeners about how we can better protect animals
over winter and innovative solutions from those who are doing
the right thing. But we do need more.
Speaker 1 (02:24):
But Emma, hang on, ninety nine percent of farmers in Southland,
and I probably know a lot more about this than
you because I'm a born and bred Southland. I was
a sheep farmer. I've got an interest in a dairy
farm now. I spend a lot of time in Southend
and I can tell you hand on heart, ninety nine
percent of the farmers in Southland or in southern New
Zealand where they're wintering on winter feed crops, are doing
(02:49):
a good job.
Speaker 2 (02:51):
I totally acknowledge that some farmers are absolutely doing a
good job.
Speaker 1 (02:55):
O no, no, no, no, no, not some And Emma,
not some, I said, ninety nine percent you're just cherry picking?
Are the bad one percentage? Do you do the same
for people in towns who aren't feeding their cats and
dogs properly?
Speaker 2 (03:08):
Well, we feel that all animals have a right to
sufficient care and protection and based on the well documented
evidence of harm on mud farms, that isn't what we're saying.
And MPI are well aware of these Risks. I'm sure
you know all about their task force and action group.
Who if five years ago calls for the immediate prevention
of animals giving birth and mud avoidable deaths and adverse
(03:31):
weather and the ability for animals to lie comfortably on
a dry substrate, and five years later these are still
an issue that we see year on year.
Speaker 1 (03:41):
Emma, what do you think happens to animals that are
living outdoors in their natural environment in winter when it rains.
Do you think an elephant in the jungle and Africa
doesn't create mud?
Speaker 2 (03:54):
Well, exactly. So that's kind of the point is that
these systems are sort of designed to fail. Animals don't
have the ability to access shelter in these conditions or
take themself the way to dry land and adverss weather.
The system is failing by design.
Speaker 1 (04:10):
You realize that animals that are grazing on pastures, for instance,
in a Southland winter can still get muddy even though
they're shifted every day. If it hoses down with rain
for want of a better word, stock will get muddy.
Sometimes farmers shift them two and three times a day
to mitigate it.
Speaker 2 (04:28):
And that is the kind of thing we want to
be seeing but it isn't the reality on self and
mud farms at the moment. And we know that weather
events are becoming more and more unpredictables that prevent animals
from ending up in the conditions that we're seeing every year.
Speaker 1 (04:43):
So how many examples, and I know that you're very
good at cherry picking examples, but how many examples have
you got at safe of bad wintering practice in the
likes of Southland? Have you got hundreds?
Speaker 2 (04:57):
We have got hundreds of images, videos from across Delphine
as well as Canterbury and in the cargo, all across
the southern regions. But we know it's not isolated to
there either, and we know that regulatory bodies step in
when conditions become extreme in this sort of reactive enforcement model.
But we know that these aren't isolated cases of abuse.
(05:21):
This is a system wide issue.
Speaker 1 (05:22):
Emma, be honest, you'd be happier if farmers weren't farming
animals at all.
Speaker 2 (05:27):
Well, we're here to advocate for animals and ensure that
their rights under the law are upheld. They have a
right to shelter, a right to express normal patterns of behavior,
and it isn't what we're seeing on New Zealand mud farms.
Speaker 1 (05:39):
But if you're farming animals outside in a pastoral system,
it is not always possible, even with perfect or best management,
that every day during the winter an animal will have
access to shelter. You realize, in the case of sheep,
they have something called wool, which nature designed to keep
them warm in the winter.
Speaker 2 (06:00):
Yeah, of course, but we're seeing a case where animals
routinely their right to shelter is routinely ignored.
Speaker 1 (06:09):
Ok Ema, So you and I are probably going to
agree to disagree on this one, But what's a safe
way forward? No bad pun intended so that you guys
will get off the backs of farmers. I don't mind
your picking on the bad one percent. Fill your boots there,
get stuck into them. But every section of society has
(06:32):
a bad apple or the bad one percent, and I
think you're focusing in on them and ignoring the good
work done by the other ninety nine percent.
Speaker 2 (06:41):
Well, again, I want to make it clear, we're not
trying to paint everyone with the same brush. We think
that farmers will agree with us that mud farming is
not just bad for animals, it's bad for public trust
in our farming sector. It's bad for our global reputation
for sustainable and ethical farming practices and we should work
together to find a better way forward for both animals
(07:01):
and farmers.
Speaker 1 (07:02):
Emma Brodi campaigner, it's safe. Thanks for your time, I
think thanks, Jamie
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