The world of sports watching is changing.
Many streaming platforms are beginning to offer sports broadcasting as part of their packages, a recent one being Disney’s adding ESPN to their platform in Australia.
DAZN has specialised in sports streaming for about a decade, and is looking to expand their reach further around the world.
Alfie Sharman, Vice President of Marketing for the US, UK/Ireland, and Global Markets, joined Elliott Smith to discuss their strategy as sports streaming becomes more popular.
“Given the fact that consumers are wanting more sport, there is more sport to be had, and then services like ours where we see ourselves very much as the, y’know, the forefront of sports streaming and have been for many years now, it allows us the space to be creative and innovate.”
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:06):
You're listening to the Weekend Sport podcast with Jason Vine
from Newstalk zb well.
Speaker 2 (00:12):
Design Making Moves in the World of sports and sneering
Foxtowl subject to approval across the Tasman. If you're unfamiliar
with designe d a z n streaming service on the Rise.
They've had a few New Zealand fights. Joseph Park has
been on the Design platform David Niecap as well. That's
what they were known for initially, but now spreading their
(00:34):
wings a lot wider. If you wait for Champions League
fans where you find Dezone in New Zealand. I was
having a look at what else they've got. They've got Padel.
I think they've got very low level, lower level English football.
I think the National League you can watch that on there.
You weigh for. Champions League certainly is the big prize
(00:55):
they've got, as well as the NFL Game Pass system.
But it's another one of the streamers that are looking
to change the way that we watch sport around the globe.
Netflix s grabbed a couple of NFL games over the
Christmas period. Prime Videos making moves with Premier League Football
in the UK and Champions League and everything like that.
(01:16):
It seems like Design have big plans right around the globe.
So what do they have planned for New Zealand. We're
joined by their vice president of marketing out of London.
Alfie Sharman, joins us on Week in Sport. Alf We
thanks so much for your time.
Speaker 3 (01:31):
Yeah, that's great to be here, Thanks for taking time.
Sport never sleeps, but no, it's good to be speaking
to Yeah.
Speaker 2 (01:36):
Look, it's a fast moving world, isn't it. The world
of sport, in the world of streaming, sport, as you
well know and looked his own, has making some real
imprints on this part of the world where we are
in New Zealand's has been established obviously in the UK
for some time. Where do you see the world of
sport and streaming at the moment, Because it seems like
every day I wake up and see there's a new service,
(01:58):
or there's a new acquisition, or some sports moving somewhere.
It must be hard to keep up.
Speaker 4 (02:04):
Well, yeah, look it is.
Speaker 3 (02:05):
I think, first and foremost, i'd say it's an exciting
time for sport.
Speaker 4 (02:08):
There's obviously always been an abundance of sport.
Speaker 3 (02:11):
I mean, you could argue there's certainly been surgences of say,
you know, vert Comma's new sports. I mean things like
Padle for example, which we have on our platform, is
vastly becoming one of the most popular sports. A lot
of my friend's colleagues. I'm sure you're the same player,
but it's a good time. And you know, I think
for us at the zone we've been, we've worked very hard.
(02:32):
We've been a business for over a decade now, and obviously,
you know, I had lots of aggressive growth plans and
you know, we're in over two hundred territories. So for us,
it's good for us to have been at the start
of that wave because we've we've we've learned a lot
over over the last decade, good and bad, and we've
(02:54):
optimized very quickly. So you know, I think, I think
given the fact that consumers are wanting more sport, there
is more sport out there to be had, and then
services like ours, where we see our was very much
as the you know, as the forefront of sports streaming
and have been.
Speaker 4 (03:10):
For many years now.
Speaker 3 (03:12):
It allows us the space to be creative and innovate
and most importantly take on more rights, which obviously bolsters
out our platform and our service and ultimately keeps our
subscribers happy, which.
Speaker 4 (03:23):
Is our number one priority.
Speaker 2 (03:24):
What are the trends that you're seeing around the globe
in terms of that consumption you mentioned people wanting more sport.
Is it just a matter of whatever you can get
your hands on, people will watch, and you know what's
the trigger for each market?
Speaker 3 (03:39):
Yeah, I mean, look, we take a lot of time
to observe the marketplace. As I mentioned, we're active in
over two hundred territories. We analyze the data, the trends.
We have people on boots on the ground, as we say,
in lots of those territories who are our kind of
you know, our voices and give us insights, give us
(04:00):
obviously research various you know, various tools to understand the
consumer because it is you know, you know often when
we're talking about certainly in Europe, we're talking about New
Zealand and Australia for example, two very different markets, you know,
different people, different cultures, very close, but you know it's
different if it's you know, different.
Speaker 4 (04:19):
Behaviors and we we adapt to those.
Speaker 3 (04:23):
But yeah, look, I think I think for us, you know,
the last the last ten years has taught us that.
Speaker 4 (04:30):
People will try anything.
Speaker 3 (04:31):
If you're a sports fan and there's competition and there's quality,
people will engage. And obviously competitive price and and the
quality of the broadcast and the production which we really
pride ourselves in in innovating as well, you can make
anything work. We've obviously got a load of Tier one
sports on our platform, domestic football, boxing, which is a
(04:52):
big part of my role at the Zone, Multi multi sports,
and yeah, I think if there's somebody out there willing
to watch, we're willing to entertain the the opportunity to
have it on our platform.
Speaker 2 (05:07):
What's your outlook for the Australia New Zealand market and
terms of sport and sport consumption. There are a couple
of big players and there are certain things obviously you
can't say because you're in a process around Foxtel at
the moment, But what's your outlook for this combined market? Obviously,
as you say, it's separate, but in many ways it's
also a combined market Australia and New Zealand.
Speaker 4 (05:25):
Sure, yeah it is.
Speaker 3 (05:26):
Yeah, Yeah, I think it's important that that I make
clear that we are we're acknowledging that they're two very
you know, they're different cultures, different people, you know, you know,
I people in my team are its fortunate to work
people from you know, from both from both places and
they constantly remind me that two different territories. But as
you say, you know, there are overlaps similar to England
and Ireland for example, UK and Island. But yeah, the
(05:49):
trend that we're seeing is that there is a first
for sport in the territory. That's that's no new news,
there's a there's a first to explore new sport as
well as what we've seen with a lot of our properties. Obviously,
you guys have your your favorite sports, as we do
over in the UK, as our friends over in the
(06:09):
States do, and every territory all over the world has
different different kind of top three shall we say. But
the trend that i'd see for the market is that
there is a real appetite for more. But on top
of that, there is a demand for better quality and
just taking a sports right and sticking it on a
screen is not enough.
Speaker 4 (06:30):
You need to consider the.
Speaker 3 (06:32):
You know, the consumption, the behavior, how people watch it,
whether it's on demand, whether it's on the big screen,
whether it's on the move, on the way to and
from work, highlights, live, non live, et cetera, and Australia
New Zealand in particular is no is no different and
it's a really exciting time for us actually at the
moment to observe those those trends and as I say,
(06:55):
to optimize our platform to make sure that we're quentioned
the first of the market, but fundamentally deliver it, not
trying to over complicate sport. That's the that's the one
thing that we really make clear internally not to do
because you know, sport is not a new thing, of course,
and people consuming sport is not a new thing. You
need to finally balance how to innovate and to keep
(07:17):
things fresh without over complicating the beauty of the simplicity
of sport.
Speaker 2 (07:22):
I think do you see New Zealand as a growth market?
Obviously we're quite a small country, but is that an
area where you do see the potential for growth. You've
got some sports, You've got Champions League on the platform
at the moment, a few others as well. Do you
see that an area where you can get some growth?
Speaker 4 (07:36):
Yeah?
Speaker 3 (07:37):
I mean it literally is we define it as a
growth market. It's called a growth market within the zone,
along with a collection of fifteen others that we have
really focused our efforts on in the last three years
and really really focused in the last twelve months. In
particular we diversifying our rights portfolio the promoters in my
world of boxing, in particular Tasman for example.
Speaker 4 (07:58):
We've got fantastic relationship with those guys.
Speaker 3 (08:01):
Lots of fighters who we've signed directly to work with us,
as well as as well as soccer football, you know,
which we called football over here, you know which which
obviously brings in huge, huge audiences on major pay per
view events. But yeah, it's a growth territory and there's
you know, I think one thing we are seeing is
(08:22):
that there's a loyalty to sport. There is an appetite
to watch, you know, with the time differences. That isn't
a barrier for a lot of people. Some people it is,
and we're you know, we adapt our platform to ensure
that you guys and wherever people may be in the world,
are able to enjoy it with the same level of
quality and energy as anyone else watching live. But yeah,
(08:45):
growth for us comes in many ways, and that is
by adding more rights, that is by innovating the platform
and ultimately trying to drive more people to our service
and essentially grow our subscriber base, which is my job.
Speaker 2 (08:58):
There are so many players now out there in the market,
and you know, what's the difference do you think between
saying Netflix, which has a couple of NFL games, and
then obviously the entertainment package is design, which is very
much concentrated solely on sport. And how do you differentiate
between the two, I suppose in terms of targeting rights
and various approaches to getting consumers on board.
Speaker 3 (09:19):
Yeah, well, look, I think fundamentally, what we do, we
do it every day of the week. You know, we
have at times up to forty live events simultaneous on
our platform well over the world.
Speaker 4 (09:30):
Nobody has ever done that, let alone doing it right now.
Speaker 3 (09:33):
You know you've mentioned Netflix there obviously, you know it's
we see it as a real positive that a business
of that size and that scale are starting to delve
into into live sport, because it demonstrates that there's an
opportunity for them to make money.
Speaker 4 (09:48):
You know, this is a commercial venture.
Speaker 3 (09:50):
Of course, we're providing the service, and we're very proud
to make sure that that service is accessible primarily, but
available to as many people as possible at fair pricing,
but at a more at frequent regularity. Right, And I
think the different fundamental difference between us and say Netflix
(10:10):
for example, and other platforms is the fact that we
do it day in, day out, in over two hundred territories.
But yeah, when it comes to rights acquisition, you know,
some of the examples of the guys that you've given there,
they will dip their toe into what you'd consider to
be one off major shows. If you look at J
Paul Mike Tyson as a prime example for boxing. As
you can imagine, Eliet, I've been asked this a lot
(10:32):
over the last six months, you know what our viewers
of that, and I say the same thing every time
as what I just said to you. We take it
as a compliment. We've been doing this for a long
time and we consider certainly boxing to be you know,
we are the undisputed global home of boxing, and the
fact that other people are participating in it is a
(10:53):
sure sign that we're doing something right that people can
identify it as an opportunity to engage audiences and talk
to people in a relevant way. So long may it
continue to be Franklin with you.
Speaker 2 (11:04):
This is probably like picking a lot of But where
do you see sports streaming, sports rights going over the
next five to ten years.
Speaker 4 (11:13):
I think it's going to become the norm, if not already,
you know. Don't get me wrong.
Speaker 3 (11:19):
I'm obviously a sports fan and consume whilst at work,
but also in my untime, much to the annoyance of
my family, I consume a lot of sport. I think
certainly our our approach to how people are consuming sport
is going to become It's going to become the norm.
(11:40):
Our objective is for that norm to be realized on
the zone. We have a very ambitious plans to become
the sports destination for sports fans all over the world.
You know, that's a very bulshy, bold claim. It's going
to you know, we're taking strides every day getting closer.
There's lots of work to do, but you know, testament
(12:02):
to our growth in ten years. You know, I'm confident
that we will get there. But look, I think the
next ten years it's an exciting time. I mean, we're
I like to think what we're doing is you know,
extremely innovative. Lots of people are obviously following our footsteps
of what we do, but we are always looking to
the next thing. And I think, you know, if you
(12:23):
even consider things viewing experiences like watch parties, for example,
people like you and I, if we were to be
talking about what a watch party is maybe eight years ago,
people be like, why would anybody, why would anybody do that?
Speaker 4 (12:34):
Or would anybody care about that?
Speaker 3 (12:35):
And now you look at businesses like Twitch for example,
which are huge, globally recognized, successful businesses which are fundamentally
built around that simple concept. So I think there's lots
of exciting iterations to come off of OTT sports.
Speaker 4 (12:50):
Streaming beyond just the viewing experience.
Speaker 3 (12:53):
And I'm very proud that de Zonne are very much
at the nuclear so that, yeah, it's.
Speaker 2 (12:57):
A fascinating time to be in the sports business. There
is for sure. Helfie, thank you so much for your time.
Appreciated and yeah, we'll keep in touch as things developed,
I'm sure as the lands great to all. Likewise, Alfie,
thanks very much of your time. Alfie Shaman, the vice
president of marketing at Design, joining us from London to
talk about their plans for the New Zealand market. He
(13:17):
was pretty up front they do have plans at growth
market he called New Zealand. So another sports streaming company
targeting New Zealand. They have been operating here for what
maybe three or four years, maybe a bit longer than that,
with a bit of boxing and combat sports. They took
another lead when they got the Champions League on their
platform for this season. I think it was for the
(13:39):
first time. Doesn't seem like they're going to slow down
in terms of trying to wedge into the New Zealand market.
So it's another streaming service that if you're a sports fan,
an all round sports fan, you're going to have to
look at. We've had been into the market. They're still around,
although they've got nothing as big as they used to
(14:00):
have with the Premier League and the Champions League, but
they've still got the Scottish League. I think the La
Liga is on the maybe the Bundesliga as well. They've
got a number of sports. We've had Spark Sport of
course come in then closed down in New Zealand. There's
been others that have sort of periphery rights and sports
on their platforms. How are you handling it as a
(14:22):
sports fan? Are you eager to sign up for these sports?
Services or is it just a little bit too much.
Have you gone full streaming with your watching of sport
or are you still on that Skyder Cooder or watching
in a different manner. What's your preference of watching sport
(14:44):
and has it changed maybe over the last few years.
Have you adopted streaming more so than maybe five years ago,
because it's certainly the way the market is heading.
Speaker 1 (14:55):
For more from Weekend Sport with Jason Fine. Listen live
to news talks b weekends from midday, or follow the
podcast on iHeartRadio.
You're listening to the Weekend Sport podcast with Jason Vine
from Newstalk zb well.
Speaker 2 (00:12):
Design Making Moves in the World of sports and sneering
Foxtowl subject to approval across the Tasman. If you're unfamiliar
with designe d a z n streaming service on the Rise.
They've had a few New Zealand fights. Joseph Park has
been on the Design platform David Niecap as well. That's
what they were known for initially, but now spreading their
(00:34):
wings a lot wider. If you wait for Champions League
fans where you find Dezone in New Zealand. I was
having a look at what else they've got. They've got Padel.
I think they've got very low level, lower level English football.
I think the National League you can watch that on there.
You weigh for. Champions League certainly is the big prize
(00:55):
they've got, as well as the NFL Game Pass system.
But it's another one of the streamers that are looking
to change the way that we watch sport around the globe.
Netflix s grabbed a couple of NFL games over the
Christmas period. Prime Videos making moves with Premier League Football
in the UK and Champions League and everything like that.
(01:16):
It seems like Design have big plans right around the globe.
So what do they have planned for New Zealand. We're
joined by their vice president of marketing out of London.
Alfie Sharman, joins us on Week in Sport. Alf We
thanks so much for your time.
Speaker 3 (01:31):
Yeah, that's great to be here, Thanks for taking time.
Sport never sleeps, but no, it's good to be speaking
to Yeah.
Speaker 2 (01:36):
Look, it's a fast moving world, isn't it. The world
of sport, in the world of streaming, sport, as you
well know and looked his own, has making some real
imprints on this part of the world where we are
in New Zealand's has been established obviously in the UK
for some time. Where do you see the world of
sport and streaming at the moment, Because it seems like
every day I wake up and see there's a new service,
(01:58):
or there's a new acquisition, or some sports moving somewhere.
It must be hard to keep up.
Speaker 4 (02:04):
Well, yeah, look it is.
Speaker 3 (02:05):
I think, first and foremost, i'd say it's an exciting
time for sport.
Speaker 4 (02:08):
There's obviously always been an abundance of sport.
Speaker 3 (02:11):
I mean, you could argue there's certainly been surgences of say,
you know, vert Comma's new sports. I mean things like
Padle for example, which we have on our platform, is
vastly becoming one of the most popular sports. A lot
of my friend's colleagues. I'm sure you're the same player,
but it's a good time. And you know, I think
for us at the zone we've been, we've worked very hard.
(02:32):
We've been a business for over a decade now, and obviously,
you know, I had lots of aggressive growth plans and
you know, we're in over two hundred territories. So for us,
it's good for us to have been at the start
of that wave because we've we've we've learned a lot
over over the last decade, good and bad, and we've
(02:54):
optimized very quickly. So you know, I think, I think
given the fact that consumers are wanting more sport, there
is more sport out there to be had, and then
services like ours, where we see our was very much
as the you know, as the forefront of sports streaming
and have been.
Speaker 4 (03:10):
For many years now.
Speaker 3 (03:12):
It allows us the space to be creative and innovate
and most importantly take on more rights, which obviously bolsters
out our platform and our service and ultimately keeps our
subscribers happy, which.
Speaker 4 (03:23):
Is our number one priority.
Speaker 2 (03:24):
What are the trends that you're seeing around the globe
in terms of that consumption you mentioned people wanting more sport.
Is it just a matter of whatever you can get
your hands on, people will watch, and you know what's
the trigger for each market?
Speaker 3 (03:39):
Yeah, I mean, look, we take a lot of time
to observe the marketplace. As I mentioned, we're active in
over two hundred territories. We analyze the data, the trends.
We have people on boots on the ground, as we say,
in lots of those territories who are our kind of
you know, our voices and give us insights, give us
(04:00):
obviously research various you know, various tools to understand the
consumer because it is you know, you know often when
we're talking about certainly in Europe, we're talking about New
Zealand and Australia for example, two very different markets, you know,
different people, different cultures, very close, but you know it's
different if it's you know, different.
Speaker 4 (04:19):
Behaviors and we we adapt to those.
Speaker 3 (04:23):
But yeah, look, I think I think for us, you know,
the last the last ten years has taught us that.
Speaker 4 (04:30):
People will try anything.
Speaker 3 (04:31):
If you're a sports fan and there's competition and there's quality,
people will engage. And obviously competitive price and and the
quality of the broadcast and the production which we really
pride ourselves in in innovating as well, you can make
anything work. We've obviously got a load of Tier one
sports on our platform, domestic football, boxing, which is a
(04:52):
big part of my role at the Zone, Multi multi sports,
and yeah, I think if there's somebody out there willing
to watch, we're willing to entertain the the opportunity to
have it on our platform.
Speaker 2 (05:07):
What's your outlook for the Australia New Zealand market and
terms of sport and sport consumption. There are a couple
of big players and there are certain things obviously you
can't say because you're in a process around Foxtel at
the moment, But what's your outlook for this combined market? Obviously,
as you say, it's separate, but in many ways it's
also a combined market Australia and New Zealand.
Speaker 4 (05:25):
Sure, yeah it is.
Speaker 3 (05:26):
Yeah, Yeah, I think it's important that that I make
clear that we are we're acknowledging that they're two very
you know, they're different cultures, different people, you know, you know,
I people in my team are its fortunate to work
people from you know, from both from both places and
they constantly remind me that two different territories. But as
you say, you know, there are overlaps similar to England
and Ireland for example, UK and Island. But yeah, the
(05:49):
trend that we're seeing is that there is a first
for sport in the territory. That's that's no new news,
there's a there's a first to explore new sport as
well as what we've seen with a lot of our properties. Obviously,
you guys have your your favorite sports, as we do
over in the UK, as our friends over in the
(06:09):
States do, and every territory all over the world has
different different kind of top three shall we say. But
the trend that i'd see for the market is that
there is a real appetite for more. But on top
of that, there is a demand for better quality and
just taking a sports right and sticking it on a
screen is not enough.
Speaker 4 (06:30):
You need to consider the.
Speaker 3 (06:32):
You know, the consumption, the behavior, how people watch it,
whether it's on demand, whether it's on the big screen,
whether it's on the move, on the way to and
from work, highlights, live, non live, et cetera, and Australia
New Zealand in particular is no is no different and
it's a really exciting time for us actually at the
moment to observe those those trends and as I say,
(06:55):
to optimize our platform to make sure that we're quentioned
the first of the market, but fundamentally deliver it, not
trying to over complicate sport. That's the that's the one
thing that we really make clear internally not to do
because you know, sport is not a new thing, of course,
and people consuming sport is not a new thing. You
need to finally balance how to innovate and to keep
(07:17):
things fresh without over complicating the beauty of the simplicity
of sport.
Speaker 2 (07:22):
I think do you see New Zealand as a growth market?
Obviously we're quite a small country, but is that an
area where you do see the potential for growth. You've
got some sports, You've got Champions League on the platform
at the moment, a few others as well. Do you
see that an area where you can get some growth?
Speaker 4 (07:36):
Yeah?
Speaker 3 (07:37):
I mean it literally is we define it as a
growth market. It's called a growth market within the zone,
along with a collection of fifteen others that we have
really focused our efforts on in the last three years
and really really focused in the last twelve months. In
particular we diversifying our rights portfolio the promoters in my
world of boxing, in particular Tasman for example.
Speaker 4 (07:58):
We've got fantastic relationship with those guys.
Speaker 3 (08:01):
Lots of fighters who we've signed directly to work with us,
as well as as well as soccer football, you know,
which we called football over here, you know which which
obviously brings in huge, huge audiences on major pay per
view events. But yeah, it's a growth territory and there's
you know, I think one thing we are seeing is
(08:22):
that there's a loyalty to sport. There is an appetite
to watch, you know, with the time differences. That isn't
a barrier for a lot of people. Some people it is,
and we're you know, we adapt our platform to ensure
that you guys and wherever people may be in the world,
are able to enjoy it with the same level of
quality and energy as anyone else watching live. But yeah,
(08:45):
growth for us comes in many ways, and that is
by adding more rights, that is by innovating the platform
and ultimately trying to drive more people to our service
and essentially grow our subscriber base, which is my job.
Speaker 2 (08:58):
There are so many players now out there in the market,
and you know, what's the difference do you think between
saying Netflix, which has a couple of NFL games, and
then obviously the entertainment package is design, which is very
much concentrated solely on sport. And how do you differentiate
between the two, I suppose in terms of targeting rights
and various approaches to getting consumers on board.
Speaker 3 (09:19):
Yeah, well, look, I think fundamentally, what we do, we
do it every day of the week. You know, we
have at times up to forty live events simultaneous on
our platform well over the world.
Speaker 4 (09:30):
Nobody has ever done that, let alone doing it right now.
Speaker 3 (09:33):
You know you've mentioned Netflix there obviously, you know it's
we see it as a real positive that a business
of that size and that scale are starting to delve
into into live sport, because it demonstrates that there's an
opportunity for them to make money.
Speaker 4 (09:48):
You know, this is a commercial venture.
Speaker 3 (09:50):
Of course, we're providing the service, and we're very proud
to make sure that that service is accessible primarily, but
available to as many people as possible at fair pricing,
but at a more at frequent regularity. Right, And I
think the different fundamental difference between us and say Netflix
(10:10):
for example, and other platforms is the fact that we
do it day in, day out, in over two hundred territories.
But yeah, when it comes to rights acquisition, you know,
some of the examples of the guys that you've given there,
they will dip their toe into what you'd consider to
be one off major shows. If you look at J
Paul Mike Tyson as a prime example for boxing. As
you can imagine, Eliet, I've been asked this a lot
(10:32):
over the last six months, you know what our viewers
of that, and I say the same thing every time
as what I just said to you. We take it
as a compliment. We've been doing this for a long
time and we consider certainly boxing to be you know,
we are the undisputed global home of boxing, and the
fact that other people are participating in it is a
(10:53):
sure sign that we're doing something right that people can
identify it as an opportunity to engage audiences and talk
to people in a relevant way. So long may it
continue to be Franklin with you.
Speaker 2 (11:04):
This is probably like picking a lot of But where
do you see sports streaming, sports rights going over the
next five to ten years.
Speaker 4 (11:13):
I think it's going to become the norm, if not already,
you know. Don't get me wrong.
Speaker 3 (11:19):
I'm obviously a sports fan and consume whilst at work,
but also in my untime, much to the annoyance of
my family, I consume a lot of sport. I think
certainly our our approach to how people are consuming sport
is going to become It's going to become the norm.
(11:40):
Our objective is for that norm to be realized on
the zone. We have a very ambitious plans to become
the sports destination for sports fans all over the world.
You know, that's a very bulshy, bold claim. It's going
to you know, we're taking strides every day getting closer.
There's lots of work to do, but you know, testament
(12:02):
to our growth in ten years. You know, I'm confident
that we will get there. But look, I think the
next ten years it's an exciting time. I mean, we're
I like to think what we're doing is you know,
extremely innovative. Lots of people are obviously following our footsteps
of what we do, but we are always looking to
the next thing. And I think, you know, if you
(12:23):
even consider things viewing experiences like watch parties, for example,
people like you and I, if we were to be
talking about what a watch party is maybe eight years ago,
people be like, why would anybody, why would anybody do that?
Speaker 4 (12:34):
Or would anybody care about that?
Speaker 3 (12:35):
And now you look at businesses like Twitch for example,
which are huge, globally recognized, successful businesses which are fundamentally
built around that simple concept. So I think there's lots
of exciting iterations to come off of OTT sports.
Speaker 4 (12:50):
Streaming beyond just the viewing experience.
Speaker 3 (12:53):
And I'm very proud that de Zonne are very much
at the nuclear so that, yeah, it's.
Speaker 2 (12:57):
A fascinating time to be in the sports business. There
is for sure. Helfie, thank you so much for your time.
Appreciated and yeah, we'll keep in touch as things developed,
I'm sure as the lands great to all. Likewise, Alfie,
thanks very much of your time. Alfie Shaman, the vice
president of marketing at Design, joining us from London to
talk about their plans for the New Zealand market. He
(13:17):
was pretty up front they do have plans at growth
market he called New Zealand. So another sports streaming company
targeting New Zealand. They have been operating here for what
maybe three or four years, maybe a bit longer than that,
with a bit of boxing and combat sports. They took
another lead when they got the Champions League on their
platform for this season. I think it was for the
(13:39):
first time. Doesn't seem like they're going to slow down
in terms of trying to wedge into the New Zealand market.
So it's another streaming service that if you're a sports fan,
an all round sports fan, you're going to have to
look at. We've had been into the market. They're still around,
although they've got nothing as big as they used to
(14:00):
have with the Premier League and the Champions League, but
they've still got the Scottish League. I think the La
Liga is on the maybe the Bundesliga as well. They've
got a number of sports. We've had Spark Sport of
course come in then closed down in New Zealand. There's
been others that have sort of periphery rights and sports
on their platforms. How are you handling it as a
(14:22):
sports fan? Are you eager to sign up for these sports?
Services or is it just a little bit too much.
Have you gone full streaming with your watching of sport
or are you still on that Skyder Cooder or watching
in a different manner. What's your preference of watching sport
(14:44):
and has it changed maybe over the last few years.
Have you adopted streaming more so than maybe five years ago,
because it's certainly the way the market is heading.
Speaker 1 (14:55):
For more from Weekend Sport with Jason Fine. Listen live
to news talks b weekends from midday, or follow the
podcast on iHeartRadio.
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