Hairblazers
Where seasoned salon owners and industry specialists share their knowledge! Our mission is to empower owners and elevate salons through conversation about what matters most to you. With 45 years of combined experience, join Roberto Sinopoli, Colleen Lamirande and Naomi Brien in conversations and interviews with luminaries across the beauty industry. We've learned from the past, and we're blazing the trail to a brighter future for the hairstyling industry.
Episodes
Thank you for a great season - we'll be back again soon!
We've all dealt with toxic team members - the ones who gossip, are rude to their colleagues, and make the salon environment less enjoyable for everyone. In this episode, we are joined by Jodi Ohama, salon coach and former multilocation owner, for a deep dive into managing toxicity in the salon environment. We discuss real stories, expert strategies, and practical steps salon owners can take to identify and remedy toxic behavior amo...
Join all 3 of our hosts for an end-of-year Q&A where we answer audience questions on everything from preparing new stylists for the realities of the industry to influencer marketing. Don't miss these hot takes and helpful tips!
aWe welcome back DJ Muldoon, founder of Knowledge Destroys Fear for another deep dive into the evolving world of salon education! DJ focuses on the nuances of educating and working with Gen Z, and adjusting your mentorship mindset to integrate all generations of stylist. From bridging the gap between traditional and modern hairstyling techniques to adapting education methods to meet today's technological advancements, DJ shares ins...
Join Naomi Brien, the Director of Marketing and Communications for the Aveda Institute Winnipeg and Verde Salon Group, as she delves into her journey from a marketing graduate to an impactful leader in the beauty industry. Through an engaging interview, Naomi details her path, including her attraction to the beauty sector, the challenges she overcame, and the rewarding aspects of stepping into leadership. She shares valuable insigh...
In this episode of Hairblazers, CEO & host Roberto shares his personal journey in the salon industry. From growing up in a salon, opening his first business at 21, all to way to his success today, Roberto dives deep into the highs and lows, lessons learned, and his vision for the future. Tune in to hear valuable insights and advice on leadership, industry trends, and the importance of perseverance and education in building a re...
Let's dive deep on industry hot takes with Colleen, our favourite powerhouse VP and host! Colleen debunks industry myths, discusses her journey to success, and offers invaluable insights into maintaining resilience and leading with heart. Join us for an inspiring conversation about growth, leadership, and the future of the hair industry. Tune in, and don't miss out on Colleen's motivational story and expert advice!
Are you struggling to decide when to let go of a challenging guest at your salon? In our latest episode of Hairblazers, we dive deep into the nuanced topic of firing guests with our special guest, Brooke, General Manager of Verde Salon Group. Discover the strategies and practices we've implemented to maintain a positive environment for both our team and our loyal clients. From handling repeat offenders to ensuring fair guidelin...
Learn key practices for salon owners to recruit new talent from hair schools in today's episode featuring Brooke Pluta, general manager of Verde Salon Group. Brooke takes us through her process to find key connectors, simple ways to build relationships, and her 3 step process that yields 6 applications per month. If you want to grow your business, you need to find and develop your next generation of leaders, senior stylists and...
Why have a creative team? Because it's a powerful marketing, recruitment and engagement tool for your business. In this episode we're joined by the powerhouses behind Unotho Creatives: Justin Householder Sr. and Michael Trey Martinez. They share their top tips for building a creative team, planning your first collection, and the results it can have for your business.
If you want to have your best year yet in the salon, you have to connect with your guests on social! Hear Naomi's top 20 tips for owners AND stylists to level up on social, from one-step solutions to where you need to focus your energy to see results. Don't miss this episode if you want to grow your revenue in Q2!
There is so much misunderstanding in our industry about commission - that a higher percentage equals a higher income, that a low percentage means the salon owner is raking it in, that it's the ultimate indicator of success. Today, we dive into commission - setting it, understanding it, and knowing how much your making - from an owner perspective AND a stylist perspective.
Leadership is a skill that needs practice and development - whether you're in a management position or not! Listen to insights from two longtime leaders on strengthening your skills, looking inward, and handling team conflicts. Go beyond managing and lead your team to success! Resources: https://www.radicalcandor.com/the-book/ https://www.goodreads.com/book/show/255127.The_Fifth_Discipline
Join this conversation with the incredible Geno Chapman, a multi-award winning hairstylist and global educator. From gracing the sets of Oprah and The View to working with A-list celebrities like David Beckham and Gordon Ramsay, Geno brings unparalleled expertise. Learn how to use education to build your team, culture, and revenue, and how to provide great education at every salon size. Discover insights to transcend budget constra...
Thank you for a great year of listening and learning. Let us know what you want more of in 2024!
Looking to get ahead of the salons down the street? It comes down to 2 things: bringing in more guests, and making sure you keep them. Today, we discuss technology, experience, and smart marketing to make sure that guests come to you (and stay with you) so you can continue to grow and stay relevant with your ideal consumer.
Trying to build a thriving salon brand with minimal resources? In this episode, discover the Hairblazers' top tips for generating buzz and strategically investing your time where it matters most. Naomi and Roberto reveal innovative strategies to maximize organic results, ensuring your salon gains the attention it deserves without breaking the bank. From leveraging social media to gaming the google algorithm, learn how to make ...
To retail or not to retail - this is our industry's surprising latest debate. With the rise of ecommerce and guests getting products from digital giants like Amazon, how can salons compete? In this episode we discuss smarter ways to retail, and why salons shouldn't be so quick to give up on this revenue stream.
Technology in your business drives revenue, cost savings, and even culture - find out the key components that can benefit your business for free or a month-to-month charge, no contracts required.
Meet DJ Muldoon, visionary educator and creator behind Knowledge Destroys Fear. DJ shares his invaluable insights and top tips on crafting a cutting-edge training plan that will not only accelerate the growth of your team but also expedite the onboarding of fresh talent to the salon floor. From modern curriculum design to speaking with young talent in their own language, don't miss this episode packed with wisdom from one of th...
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