Breaking Through The Mayhem

Dive into an extraordinary episode designed for the forward-thinking AdTech professionals and media strategists, featuring Adam Katz, CEO of Sightly, and Angelina Eng, VP of Measurement, Addressability & Data Center at IAB. Uncover deep, nuanced insights into navigating the post-cookie era, combating bias in AI, and revolutionizing your media buying strategies. This isn’t your standard industry chatter; it’s a deep dive into th...

In this compelling episode, Bonnie Wan invites listeners into the world of "The Life Brief," a transformative tool that distills brand strategy into a powerful guide for transforming attention into action. With a focus on the urgency of the moment fused with timeless truths, Bonnie delves into the significance of self-awareness, the power of partnership, and the impact of practicing over seeking perfection. Learn how to navigate hi...

In Episode 14 of Breaking Through the Mayhem, presented by Sightly, Eric Shih, COO of Cedara, shares his career journey from the music industry to TV and ad tech, culminating in his arrival at Cedara driven by a personal passion for a sustainable future. Explore Cedara's mission to map carbon emissions in marketing and advertising, shedding light on the industry's crucial need for a sustainable supply chain. Eric emphasizes the imp...

Welcome to Episode 13 of Breaking Through the Mayhem, where we explore the dynamic world of marketing and advertising amid constant change. Today's guest, Albert Thompson, emphasizes precision and intentionality in consumer marketing, prioritizing a meticulous approach over fleeting trends. Thompson's forward-thinking strategy involves merging historical insights with upcoming trends, enabling him to anticipate the future trajector...

In the latest episode of our podcast, Jacqueline Leng of IPG offers a deep dive into digital advertising's nuanced landscape. She expertly navigates the balance between data-driven tactics and human intuition, emphasizing the industry's evolving challenges. Highlighting the importance of community and genuine partnerships, Jacqueline provides listeners with a holistic view of the present and future of ad tech. Tune in for an enligh...

Welcome to Episode 10 of the Breaking Through the Mayhem podcast, where we explore marketing and advertising in a time of constantly shifting risk and opportunity.

Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers, and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as real-time marketing, brand safety an...

Welcome to Episode 9 of the Breaking Through the Mayhem podcast, where we explore marketing and advertising in a time of constantly shifting risk and opportunity.

Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers, and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, s...

Today's guest is Neal Thurman.

He's one of the founders of The Brand Safety Institute.

Neal Thurman brings many threads of his career together for the founding of the Brand Safety Institute. His career started in Industrial Psychology, managing major standardized tests and certification programs for higher education and professional organizations. After receiving his MBA from the Goizueta Business School at Emory University, he wor...

Today's guest is Scott Cunningham.

He's one of the founders of the IAB Tech Lab.

Scott has a long history of implementing ad technology policies that have helped major organizations reach new heights with their ad programs. He got his start in the journalism industry, implementing the first online banner ads at the University of Wisconsin-Madison’s independent newspaper, The Badger Herald, and serving as Manager of Multimedia Techn...

Today's guest is Alex Stone.

Alex Stone is the SVP of Advanced Video and Agency Partnerships at Horizon Media. He and his team are responsible for the development of agency-level partnerships with key media, data, and technology vendors across all marketplace mediums. Alex developed the agency’s strategic approach to digital investment partnerships to maximize negotiations with key partners emphasizing areas of interest that provid...

Today's guest is Jon Suarez-Davis.

Jon Suarez-Davis (jsd) is super{set}’s Chief Commercial Officer. He leads market strategy and development designed to accelerate super{set} companies’ growth in current, new, and expanding markets.

Prior to super{set}, Jon was SVP, Marketing Strategy & Innovation at Salesforce, where he was responsible for developing and co-creating innovative marketing strategies and solutions with customers and ...

Welcome to Episode 004 of the Breaking Through the Mayhem podcast, where we explore marketing and advertising in a time of constantly shifting risk and opportunity.

Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers, and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as real-time marketing, brand safety a...

Today’s guest is Deva Bronson, EVP and Global Head of Brand Assurance at Dentsu Media. Dentsu Media is the largest area of specialism within Dentsu International, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers.

Deva i...

Today’s guest is Yale Cohen, EVP, Global Digital Standards at Publicis Media. Publicis Media harnesses the power of modern media through global agency brands Performics, Spark Foundry, Starcom, and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,0...

Welcome to the inaugural episode (Episode 1) of the Breaking Through the Mayhem podcast — the show where we explore marketing and advertising in a time of constantly shifting risk and opportunity.

Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as real...