The Kraft Your Life Radio Show - live empowered & trusted.
Kraft Your Life is the ultimate podcast for home service operators, blue-collar founders, and modern tradesmen who refuse to build a mediocre business. Hosted by Matt Kuehlhorn—owner of Kooler Garage Doors—this show is designed for the relentless leaders ready to transition from stressed-out operators to true masters of their craft. Each episode delivers raw, unfiltered conversations with industry visionaries and game-changers who are actively scaling businesses, leading elite teams, and redefining excellence in the trades. If you are ready to reclaim your time, dominate your market, and build a legacy of true Kraftsmanship, this is your blueprint. Tune in, get inspired, and start building with intention. Take the next step in your journey and subscribe to the Kraftsmanship Journal for actionable growth strategies at www.KraftsmanshipJournal.com.
Episodes
What if working harder isn't actually the fastest way to build a successful business, or a fulfilling life?
In this episode of the Kraft Your Life Radio Show, Matt Kuehlhorn sits down with Ellen Long, certified financial planner, MBA, TEDx speaker, and author of Take the Elevator, Stop Grinding: There's a Smarter Way Up. Ellen has built her career around helping entrepreneurs identify the leverage points that allow them to grow, cr...
In this episode of the Kraft Your Life Radio Show, host Matt Keuhlhorn sits down with Mark Stern, a former strategy consultant turned founder and CEO of Custom Box Agency. Mark breaks down how businesses can transition from selling standard digital offers to delivering unforgettably curated physical experiences. Discover how to apply the concept of "journey stacking" to skyrocket customer retention, and why blending tactile product...
In this episode of the Kraft Your Life Radio Show, host Matt Keuhlhorn sits down with Enterprise Account Executive Scott Ossim to discuss how AI is fundamentally changing the way home service contractors can generate leads and close sales online. From AI agents like ChatGPT to Gemini, and AI-powered search, Scott explains why contractors need to rethink their websites before traditional SEO becomes obsolete
Whether you're a home se...
In this episode of the Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Zac Garside, founder of Send It and former CEO of Power Selling Pros, to discuss why most home service businesses are leaving money on the table by ignoring the customer list they already own. Zac shares how elite companies create emotional connections through customer service, why email marketing still delivers one of the highest ROIs in business...
In this episode of the Kraft Your Life Radio Show, Matt Kuehlhorn sits down with public speaker and communication coach Joel Weldon to explore how communication directly impacts success in business, leadership, relationships, and life. Joel shares his remarkable journey from being painfully shy and unable to speak in front of groups to becoming one of the world's most accomplished professional speakers, delivering more than 3,000 p...
In this episode of the Kraft Your Life Radio Show, Matt Kuehlhorn sits down with Dr. Beverly Moskowitz, a pediatric occupational therapist, educator, author, and creator of the internationally recognized Size Matters Handwriting Program. With over 50 years of experience, Dr. Bev reveals the surprising neuroscience behind handwriting, why writing by hand strengthens memory and learning, and how one simple shift in focus transformed ...
In this powerful episode of the Kraft Your Life Radio Show, Matt Kuehlhorn sits down with entrepreneur, speaker, and author Jonathan Whistman to break down the psychology behind company culture, leadership, and human performance. Jonathan shares how transforming his own health and mindset unlocked a new level of clarity, energy, and leadership, and why the best businesses operate more like movements than companies.
🔗 Pick up one ...
On this episode of the Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Jennifer Bagley, CEO of CI Web Group, to discuss how AI is transforming search visibility, customer trust, sales processes, and the future of home services businesses. Jennifer explains why traditional websites are becoming obsolete, how AI assistants like Siri and Alexa will reshape customer buying behavior, and why contractors need to adapt NOW ...
In this episode of The Kraft Your Life Radio Show, Matt Kuehlhorn sits down with Mike Konefal as he shares his journey from college entrepreneur to founder of RisingHy Hot Sauce, owner of Tortilla Lady, and commercial real estate professional. He reveals how resilience, grit, and bold decision making helped him overcome business collapse during COVID, pivot industries, and continue building his vision. If you're an entrepreneur, as...
What if profit wasn’t an afterthought… but your first priority?
In this episode of the Kraft Your Life Radio Show, Matt Kuehlhorn sits down with Rocky Lalvani as they break down why so many business owners generate revenue but still struggle financially. From understanding cash flow and business math to implementing Profit First strategies, Rocky reveals how entrepreneurs can stop operating blindly and start building t...
What if the biggest problem in your business… is your pricing?
In this episode of the Kraft Your Life Radio Show, Matt sits down with entrepreneur and pricing strategist Erin B. Haag, creator of Pricing Overhaul, to uncover the hidden math behind profitable businesses. She breaks down her Pricing Overhaul method, a system that aligns math, mindset, and strategy to create real profit.
🔔 Subscribe for more insights on smart b...
In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Brandon Smith, CEO and co-founder of New Vision Projects, to unpack the real journey behind building an 8-figure construction business from the ground up. Brandon shares how he turned adversity into opportunity and how he went from sweeping job sites to leading a company, all while developing a powerful mindset rooted in gratitude, discipline, and...
In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Dave Carroll, founder and CEO of Dope Marketing, to explore what it really takes to build a business from the ground up. Dave’s journey is anything but typical, from launching multiple successful companies and becoming a leader in marketing for home service businesses. He shares powerful lessons on curiosity, ownership, and why “figuri...
In this episode of the Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Think Like an Owner Podcast host, Alex Bridgeman. Alex breaks down the common patterns of leaders who build durable companies versus those who simply build a job for themselves. We dive into the "Bridgeman Way" of navigating massive life shifts, why being customer obsessed is a multi-billion dollar strategy, and the psychological hurdle of delegat...
In today’s episode of The Kraft Your Life Radio Show, Matt Kuehlhorn interviews Jonathan Hummel, owner of Hummel’s Automotive in St. George, Utah. From running a business during the recession to explosive growth through leadership and systems, Jonathan shares the exact mindset shift that changed everything for him. Whether you're an entrepreneur, trades professional, or business owner looking to scale, this episode is p...
What if the reason you’re tired, foggy, unmotivated, or struggling in the gym isn’t discipline… but biology?
In this episode of The Kraft Your Life Radio Show, Matt Kuehlhorn sits down with Ray Costello, owner of Game Day Men’s Health in Grand Junction. Today they dive deep to unpack the truth about testosterone optimization, men’s health, and reclaiming your energy. Ray shares how therapy led him to ...
In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Michelle Myers, founder and CEO of Pink Callers, a customer service and call center company serving the skilled trades. Michelle shares her unconventional journey from commercial interior design to building one of the most respected service-based call centers in home services. The conversation dives deep into the art of customer service as storyte...
In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn welcomes Luke Clayton, founder of Evergreen Administration Services, to explore what it really takes to build a strong business culture.
Luke shares his path from athletics and corporate HR to launching a values-driven PEO that helps small and mid-sized businesses handle payroll, HR, compliance, and employee development.
Together, they unpack the hidden co...
In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Trapper Searles; perspective coach, author, entrepreneur, and former garage door business owner, for a deep, and honest conversation about mindset, energy, and personal transformation.
Trapper shares his journey from starting in the garage door industry at age 15 to founding The Garage Doctor in Denver, and ultimately selling the business after pr...
In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn welcomes Alisa Imperial Lindsey, hospitality veteran, industry connector, and one of the driving forces behind Garage Door Freedom. With over 20 years of experience in luxury hospitality and years spent transforming training and culture at A1 Garage Door Service, Alisa brings a fresh perspective on what it truly means to serve customers and build sustainable bus...
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