Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands
The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings. Ranked among the top 5% most popular global shows on ListenNotes, the podcast stands as the fastest-growing in the Shopify ecosystem. New episodes are released twice a week. Please follow, rate, and review the podcast if you enjoy it. For show notes, inquiries about becoming a guest, or sponsoring the podcast, please visit https://ecommercecoffeebreak.com/ Subscribe to our free weekly ecom news summary: https://newsletter.ecommercecoffeebreak.com/
Episodes
In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing channel. Our featured guest on the show is Nikita Vakhrushev, Founder/CEO at aspektagency.com.
Topics discussed in this episode:
- How to improve email deliverability
- Why opening rates are not a good KPI to use anymore
- How AI is used in email marketing
- Importance of segmenting y...
This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com.
Topics discussed in this episode:
- What obstacles do you see in merging different data for a full customer profile
- How important is aligning brand perception with data-dr...
In this podcast episode, we discuss how to successfully expand your ecommerce brand to Europe. Our featured guest on the show is Björn van Brakel, Vice President at salesupply.com
Topics discussed in this episode:
- What hurdles do US ecommerce firms encounter when entering Europe
- Why handling European language and culture in customer service is crucial
- What rules must US businesses follow before selling in Europe
- What ...
In this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-step process of sourcing from China. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com.
Topics discussed in this episode:
- How can merchants check if there's enough demand for their product
- What mistakes do new online sellers ma...
In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners.
Learn about the strategies for growing a podcast, including AI tools for social media, and upcoming YouTube expansion plans.
Gain insights into Claus's nomadic lifestyle and engage on topics like ecommerce coaching and exciting expert guest episodes.
...
In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law.
Topics discussed in this episode:
- The Importance of Brand Protection in a Competitive Market
- How Strong Trademarks Increas...
Discover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting.com
Topics discussed in this episode:
- What misconceptions online merchants have about credit card processing fees
- How merchants can tell if they're paying too much for credit card transactions
- What are of the hidden costs associated with credit card processing
- What f...
In this podcast episode, we discuss how to master Amazon's toolkit for growth and how to best utilize it to your advantage. Our featured guest on the show is Jenna Lieber, Client Services Director at turnkeyproductmanagement.com
Topics discussed in this episode:
- How sellers manage Prime Day sales without discounts using coupons and Prime deals
- What Amazon's Creator Connections program is and how does it be...
In this podcast episode, we discuss how to use AI to optimize revenue streams and grow the digital marketing for your ecommerce brand with AI-driven analytics. Our featured guest on the show is Brian Warrick, Head of Revenue at Baresquare.com.
Topics discussed in this episode:
- How is AI changing ecommerce in digital marketing and revenue growth
- What impact AI-driven analytics has on content production and shopping e...
Today, we're revisiting the episode featuring Travis Mariea, CEO of flxpoint.com. We discussed automating and optimizing dropship, marketplace, and fulfillment operations, as well as the complexities of integrating dropshipping into an existing ecommerce setup.
Topics discussed in this episode:
- What's the benefits of dropshipping and how has it evolved in recent years
- How to distinguish traditional dropshi...
In this podcast episode, we discuss partial payments and why it's a powerful selling strategy in 2024. Our featured guest on the show is Diana Birsan, cofounder of hypehound.io.
Topics discussed in this episode:
- How the pandemic shifted partial payment norms for Shopify users
- What challenges arose in creating the partial payment solution
- How deposits aid production sustainability efforts
- What's involved in ...
Today, we revisit the episode with Jacques van der Wilt, founder and CEO of DataFeedWatch.com, where we talked about feed optimization and why it increases your pay-per-click conversions.
Topics discussed in this episode:
- How does data feed optimization impact pay per click conversions
- What challenges do merchants face managing product data feeds for ads
- How Data Feed Watch aids in optimizing product data for adverti...
In this episode, we discuss how to take the guesswork out of pricing and how new AI pricing technologies can streamline your revenue growth. Our featured guest on the show is Simeon Lukov, founder and CEO of dynamicpricing.ai
Topics discussed in this episode:
- How AI technology revolutionized the process of pricing optimization for businesses
- What are the key benefits of incorporating AI into pricing strategies
- How ca...
From the archive: In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing of okendo.io.
Topics discussed in this episode:
- What are ways brands can use quizzes, surveys, and reviews to make shopping more personalized
- What are the benefits of a singl...
In this podcast episode, we talk about the crucial aspects of managing an ecommerce business effectively and scale with confidence. Our featured guest on the show is Tahar Ouhrouche, CEO / Co-Founder at qoblex.com
Topics discussed in this episode:
- What challenges do small to medium ecommerce businesses face when growing
- How Xero and QuickBooks Online integration assist ecommerce businesses with accounting challenges
- ...
In this podcast episode, we talk about strategies for achieving 8-figure success in ecommerce through social media advertising, email marketing, and retention tactics. Our featured guest on the show is Talal Abulshamat, founder of TAS Digital Agency at tas-digital.com
Topics discussed in this episode:
- How new ecommerce brands can ensure their product has a strong market fit
- What challenges arise when transitioning w...
From the archive: In this podcast episode, we discuss 10 ways to automate your Shopify business. Our featured guest on the show is Joe Lannen, founder of orderautomator.com.
Topics discussed in this episode:
- What key automation strategies streamline Shopify merchants' operations
- How affiliate integration boost automated traffic and sales
- What potential risks and benefits come with outsourcing or automating tasks
- ...
In this podcast episode, we discuss how to use an AI-enabled marketing advisor to boost customer growth and retention on autopilot. Our featured guest on the show is Kiyan Foroughi, CEO and co-founder of askneedle.com.
Topics discussed in this episode:
- How young brands benefit from using AI to drive customer growth and retention
- The benefits of Needle using AI to analyze data
- How AI marketing assistants can help cha...
In this podcast episode, we share 5 styling tips to boost conversions on your Shopify store. Our featured guest on the show is Brandon Landgraff, a web designer, app developer, and Shopify expert.
Topics discussed in this episode:
- The importance of color psychology when customizing themes for better conversion rates
- How heat maps and screen recordings enhance user behavior understanding
- What benefits come with using stick...
From the archive: In this podcast episode, we discuss how to say goodbye to your bookkeeping hassles. Our featured guest on the show is Nathan Hirsch, founder and CEO at ecombalance.com
Topics discussed in this episode:
- What is the significance of understanding the numbers in your business
- How tailored financial reports can benefit ecommerce businesses
- What specific challenges do ecommerce bookkeepers need to be awar...
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