The Keri Croft Show
The Keri Croft Show is a podcast for people building something BADASS. A business. A dream. A life that actually feels like yours. Hosted by Keri Croft, this podcast explores the real stories behind the build, what it takes to start, and more importantly, the Mental Athleticism™ it takes to stay in it when the excitement fades and the work gets real. The Keri Croft Show features conversations with founders, creatives, musicians and people in the middle of building something meaningful, without the highlight reel. 🎙 New episodes drop every Thursday.
Episodes
Sixty seconds of total silence doesn’t sound that long… until you’re standing on a Persian rug making eye contact with some of the most famous investors in America.
This week, Megan Pando joins me to talk about what Shark Tank actually feels like from the inside — the nerves, the pressure, the mindset shifts, and what happened after the cameras stopped rolling.
But this episode goes way deeper than TV.
We talk about:
Hello, my friend, hello...
This week, Libby Welch joins me for a conversation that starts with wedding songs, curly hair, and dance moms… and somehow lands in grief, postpartum anxiety, mental health, identity, and building a business that actually gives a damn about people.
Libby opens up about losing her dad after years of overwork and an undiagnosed mental health condition, and how that experience changed the way s...
The internet loves to scream “women supporting women”… right up until a woman makes a choice they wouldn’t make themselves.
This episode starts with the backlash around Lisa Oxenham’s British Vogue essay about becoming a mom at 49—and spirals into a much bigger conversation about judgment, fertility, grief, motherhood, ambition, and why women can be brutal to each other when something feels unfamiliar, audacious, or ...
They create some of the most recognizable homes in Columbus, Ohio. But behind the aesthetic is pressure, conflict, obsession, and nonstop work.
This conversation with Stacy and Tracy from Paul + Jo Studios gets into what it actually takes to build a design business as a married couple while raising kids, renovating homes, running projects, and trying not to lose yourselves in the process.
We talk about creativity vs. ...
By 8 a.m., some of us feel like we’ve already lived a full day.
We’re up early trying to work out, get kids fed, get everyone out the door—and still show up like we’ve got it together. Meanwhile our nervous system is already buzzing from constant needs, noise, and decisions.
In this episode, I’m naming it:
the overstimulation, the mental load, and the exhaustion that hits before your actual day even starts.
I also...
It's back and bigger than ever... that's right we're talking about Little Legends Lemonade Stand Fundraiser 2026.
What started as a simple lemonade stand now has a goal of 500 stands nationwide.
Keri sits down with the team behind Little Legends Lemonade to talk about how this actually came together, why kids need real-world experiences early, and how something small can turn into something that matter...
Most people think they’re doing Pilates. They’re not.
Sara Ortlip built one of the most respected Pilates studios in Columbus by doing it differently and actually doing it right.
We get into what Pilates really is vs. what’s being sold, why “the burn” is misleading, and how breath work changes everything, from performance to trauma response.
She also opens up about building her business through divorce, loss, and start...
What happens when you actually do the thing that scares you?
In this solocast, I’m recapping the very first In Her Badass Era IRL event—and honestly, I’m still processing it. What started as an idea in my head turned into a room full of powerful, honest, wildly inspiring humans who showed up ready to connect, share, and step into their own version of badassery.
This episode is part reflection, part...
I pushed myself into a new level with this one.
For the first time ever, The Keri Croft Show went live with an IRL experience called “In Her Badass Era.”
I sat down with a room full of female entrepreneurs who are actually building something and we got honest about what it really takes. Not the highlight reel. The chaos, the self-doubt, the pressure, the moments you think you’re going to fail, and the decision to move...
Jessica didn’t set out to build a nonprofit.
She was living her life. Raising kids, building her career, doing all the normal things and then everything shifted. A diagnosis. A timeline no one was ready for. And a version of life she never planned to navigate.
And somewhere in that, she built something.
Brave Men started because of her husband, Demetrius, but what it’s become is bigger than that. It’s pushing men to pa...
Your comfort zone isn’t harmless.
It looks like safety. It feels like routine. It even disguises itself as “being responsible.”
But underneath that? It can quietly drain your energy, cap your identity, and delay the future you keep saying you want.
In this episode, I’m breaking down the real cost of comfort through the Mental Athleticism lens—and why the goal isn’t to live in constant misery… i...
Rick Harrison is the Executive Director of North Market, but that’s not really the story. The story is how he got there. Fashion career in LA. Job ends. Starts a food truck having no idea what he’s doing. And somehow that path leads him back to Columbus running one of the most important spaces in the city.
We talk about what it actually looks like to start over, what people don’t understand about building something, ...
That late-night “who’s at the door?” instinct?
Yeah—you should be using that on your calendar, your phone, and the people who think everything is urgent.
This episode is Part four of Mental Athleticism—and we’re going straight into Environmental Design: aka Protect Your Yard.
We’re talking:
- Why your attention is getting hijacked (and how to take it back)
- How your phone, feeds, and inputs are quietly draining you
- The r...
What starts with $40… and turns into a cult brand?
In this episode of The Keri Croft Show, I sit down with Liz Haislip, founder of Pebby Forevee. A brand that didn’t come from a playbook, investors, or experience, but from pure obsession, grit, and an unwavering belief that she was meant for more.
But this conversation goes way deeper than business.
We talk about:
• The reality of building something with no plan B...
Part 3 of the Mental Athleticism series is here—and we’re going inside your head.
Because you can meal prep, hydrate, and hit your workouts… but if your thoughts are absolute garbage, none of it sticks.
This episode is all about self-command—learning how to filter the noise, challenge the bullshit, and stop letting every passing thought run the show.
We break it down simply:
- Thoughts aren’t facts—they’re guesses. St...
Most people are chasing the sexy business idea. The flashy brand. The viral moment. The overnight success.
But what if the real money is being made somewhere else entirely?
In this episode of The Keri Croft Show, I sit down with my friends Drew and TJ. Two entrepreneurs building serious wealth in industries most people overlook. From porta potties and waste management to roofing, they’ve mastered what it actually take...
Part one of the Mental Athleticism series was all about anchoring to a big, audacious vision for your life. But vision only becomes powerful when you’re willing to execute on it relentlessly.
Because big lives aren’t built in big moments. They’re built in small daily decisions.
In Part Two of What is Mental Athleticism, we break down what it actually means to train your mind like an athlete and why...
If you’ve spent any time around the Columbus food scene, you probably heard of BJ Lieberman.
He’s the chef behind Chapman’s, Metsi's, Ginger Rabbit, and one of the most thoughtful people I’ve met when it comes to food, creativity, and building restaurants that people genuinely love.
In this episode, BJ and I talk about his path into the restaurant world, what it’s really like running restaurants in Columbus right...
Whenever Chef Nikki pulls up, you know the episode is going to be a vibe.
Join in on this impromptu hang as we go everywhere. Food, travel, energy, and what it really looks like to build an experience brand that’s global, intimate, and completely its own lane.
Nikki’s the founder of High End Affair and she’s out here producing microdosed supper clubs and “adult field trips” (yes, like the nostalgic brown-bag lunch… bu...
Ever feel like a rudderless ship in the ocean—moving, busy, maybe even working hard… but not actually steering toward anything?
That’s where Mental Athleticism comes in.
In this episode, we introduce the first foundational pillar of MA: anchoring yourself to a bold vision for your life. Because when you know where you’re going and who you’re becoming, your entire trajectory will start to shift.
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