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Most growth marketers have a dashboard that looks great and a P&L that tells a different story. Quentin Goumy, Growth Marketing Lead at Instant, has worked across dozens DTC brands and has strong opinions about why. In this episode, we get into what AI email marketing actually means, how a scammy-looking ad became their biggest growth lever, and th...

Shriya went from marketing TikTok's launch in India to leading go-to-market at Peloton and she has some strong opinions about what product marketing actually is. In this episode, she breaks down how she launched Strength Plus, why most PMMs think about launch all wrong, and the one mindset shift that separates good PMMs from great ones: your use...

In this episode, I speak with Hope Chauland, a product marketer and career coach, to discuss her unconventional career journey from drama and entrepreneurship to cybersecurity at Microsoft. 

Hope shares insights on the differences between product and general marketing, strategies for career transitions, and the value of leveraging unique experiences. She emphasizes creative job applications, networking, and resilience in the face o...

Meet Karol, COO and co-founder of Healthnix, a healthtech startup. In this episode, we talk about his journey quitting a 9-5 job from Amazon in London, to starting a thrilling entrepreneurial journey, expanding a solution in the U.S.

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Introduction and Karol’s Background (00:00:09...

In this episode, Gabrielle, a UK-based product marketer at the Association for Project Management (APM), shares her journey from general and event marketing in Shoreditch, London, to specializing in product marketing. 

She discusses the importance of setting boundaries, leveraging SEO and digital marketing skills, and collaborating across teams. Gabrielle highlights a successful book launch, “Neuroscience for Project Success,” deta...

This is a live episode that was recorded in Galerie Bessaud on June 17th, in the heart of Paris.

The panel conversation highlights the views of:

• Julie Fritel, Director PMM at Alma
• Anastasiia Shpiliak, Senior PMM at Decathlon Digital
• Ana Serrano, Director PMM at Salesforce

They share their experiences in product marketing across tech and retail industries and we discuss the evolving role of product marketing, emphasizi...

In this episode, you will hear from Michele Nieberding, Director of Product Marketing, who share her journey from sales to product marketing. She dropped some serious knowledge on tracking success in our field, which can be tricky since our impact isn't always easy to measure. Michele emphasized aligning our efforts with company goals and using metrics like pipeline generation and win rates. She also highlighted the power of story...

In this episode, I speak with Elliott Rayner about ways PMMs can use storytelling as a strategic engine in their day to day.

Subscribe to the tl;dl newsletter for real-time updates! Elliot's Background in Sports Marketing (00:01:06)  

Learning from Sports Marketing (00:03:35)  

The Importance of Storytelling (00:05:13)  

Learning Storytelling Skills (00:06:06)  

Psychological Aspects of Storytelling (00:09:04)  

Frameworks in Stor...

In this episode, I speak with Haya Barlas, Head of Product Marketing at JustGiving. Haya shares her diverse career journey, including roles in sales, freelancing, and marketing, and emphasizes the strategic importance of product marketing. She advocates for an insights-led approach, transforming data into actionable insights to drive business success. The discussion highlights the need for collaboration across teams and addresses ...

In this episode, I speak with the CEO and co-founder of TALAB, an app designed to support international students in London. Kazim shares how his own student experience inspired him to create a platform that streamlines essential services like event listings and personal assistance. He discusses the challenges of building TALAB, from skepticism to team-building, and the perseverance needed to succeed.

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This is the second episode of the PMM Talk series, where we only cover PMM stories and learnings. In this episode, I speak with Hattie the PMM about her journey. From building productmarketers.com to having lived the CEO and CMO experiences, Hattie shares everything on this 2nd episode of the PMM Talk series.

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In this episode, we'll dive into the meaning of imposter syndrome, why some people have it and how to combat it. Join me as I deconstruct this topic. Where to find me? Instagram LinkedIn YouTube Newsletter

Introduction to Imposter Syndrome (00:00:12)  

Theoretical Foundations of Imposter Syndrome (00:01:35)  

Self-Diagnosis Checklist (00:03:09)  

Common Experiences of Imposter Syndrome (00:04:26)  

Personal Experiences in the Tech...

In this first episode of the PMM Talk, I speak with Tamara Grominsky, a rockstar product marketer and founder of PMM Camp. Tamara shared her accidental yet inspiring journey into product marketing, starting from her days in publishing to leading roles at Unbounce and Adobe. We dove deep into the essence of product marketing, the magic of storytelling, and the importance of understanding your audience. Tamara also highlighted the si...

In this episode, I chat with Edward, the CEO and co-founder of DryMerge. Edward shares his journey from growing up in Silicon Valley to studying at Yale, and his bold decision to drop out and pursue his startup dreams. He talks about his passion for technology, sparked by building his own gaming computer, and his experiences at tech giants like Amazon, Meta, and Stripe. The conversation highlights the pivotal role of Y Combinator i...